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Jofret Umbu Soru Peku Djawang; Alya Elita Sjioen; Theodora Teresa Ina

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2022 Universitas 17 Agustus 1945 Semarang

Marketing of Flobamora Collection products is currently still done manually through Toko, Facebook and word of mouth where sales only cover Kupang City, while for customer segment opportunities, Flobamora Collection products are very broad. The purpose of the activity is to provide product marketing training and use of website media to expand sales and promotion of Flobamora Collection products so that they are better known by the wider community. The method used in community service activities is to conduct training and practice in implementing online product marketing at the website-based Flobamora Collection. The results achieved in this activity are increasing partner knowledge about website-based online product marketing models and increasing partner understanding about the use of online stores as a medium to sell and promote Flobamora Collection products. Creating a website-based online store as a medium to sell and promote products online. By utilizing webiste-based online marketing media, it can enable the wider community not only in the Kupang City area but also nationally and even abroad to access information on the products offered by Flobamora Collection, thereby increasing the number of customers and sales turnover of Flobamora Collection.

Juniarti Juniarti; Nasution, Sarifa Ulfa

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The purpose of this community service is to increase the understanding of the Medan Johor community about job promotion, coworkers, and employee job satisfaction. The specific target in this community service is that the people of Medan Johor sub-district know what promotions are, coworkers, and employee job satisfaction. The materials presented in this community service are: what is job promotion, coworkers, and employee job satisfaction. Which in relation will affect the improvement of employee work in Medan Johor sub-district so that the community gets solutions to job promotions, coworkers, and employee job satisfaction. From this community service, the results show that the community of Medan Johor sub-district has known and understood the importance of insight into job promotions, coworkers, and employee job satisfaction so as to improve work performance.

Sekreningsih Nita; Fatim Nugrahanti; Firman Primawan

Jurnal Suara Pengabdian 45 2022 LPPM Universitas 17 Agustus 1945 Semarang

The rapid development of information technology requires people tobe familiar with the internet. Utilization of marketing and sales applications is not only carried out by large companies, but can also be used by Micro, Small and Medium Enterprises (MSMEs). The community service team conducted observations and interviews with Brem Duta Rasa SMEs in Sumberejo, Kaliabu, Mejayan, Madiun Regency. The team found problems with promotion and sales, therefore it was necessary to provide asolution, namely by using awebsite-based marketing and sales application for MSME products. The activity method of the service team is to provide practical training using applications. The final result of the evaluation shows that 90% of the 10 users of MSME members have theoretical understanding, 95% of application introductions, 80% of practice running applications. In conclusion, all MSME members running the application quite well. Applications can be implemented continuously to increase revenue from Brem Duta Rasa MSME products

Mukhamad Kholil A; Bima Prahar Adilase; Ganda Subrata

Jurnal Pengabdian Masyarakat Waradin 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Digital marketing promotion media is expected to be an effective choice for UMKM in developing its business and reaching national and international markets. Conventional promotional media costs a lot and is far away more complicated by itself and is no longer a major concern for UMKM players because of digital marketing. The purpose of this activity is to help UMKM business actors use social media as a means for them to carry out promotions and so on. Provide an understanding of the importance of digital marketing in the introduction of their products widely. Can be used as a motivation for them to introduce their products widely. In general, the implementation of this community service activity has gone well. I would like to thanks to the cooperation between the committee and the support of various parties. However, there were a number of things to note after the activity took place, namely, the training participants needed continuous assistance after this activity, because there were still many training participants who were unable to design persuasive messages and utilize digital marketing and other media.