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This study aims to analyze the influence of Personal Branding, Perceived Value, and Product Quality on consumer purchasing decisions for Carolline Crafty Crochet home industry knitting craft products. The background of this study is based on the increasing competition in the handicraft business, so that business owners are required to be able to build a strong personal image, provide perceived value to consumers, and maintain product quality to increase purchasing attractiveness. The data source used is primary data obtained through distributing questionnaires to respondents. The population of this study were consumers who had purchased Carolline Crafty Crochet products both offline and online. The sampling technique used a nonprobability sampling method with a purposive sampling approach. The calculation of the number of samples used the Lemeshow formula and obtained 96 respondents who met the research criteria. Data analysis was carried out with the help of SPSS version 27 software through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and partial and simultaneous hypothesis testing. The results showed that the variables Personal Branding, Perceived Value, and Product Quality had a positive and significant effect on consumer purchasing decisions. This indicates that the stronger the business owner's personal branding, the higher the perceived value felt by consumers, and the better the quality of the products offered, the greater the likelihood of consumers making purchasing decisions. These findings provide practical implications for small and medium enterprises (SMEs), particularly in the handicraft industry, that marketing strategies based on personal branding, increasing perceived value, and controlling product quality need to be optimized to increase consumer loyalty and purchasing interest. Thus, this study emphasizes the importance of integrating aspects of personal branding, perceived value, and product quality in shaping purchasing decisions, which can serve as a reference for developing sustainable business strategies in today's competitive era.

This research aims to evaluate Surabaya City Regional Regulation Number 3 of 2018 concerning Transportation Implementation in an effort to curb illegal parking in Surabaya City. The background of this research is based on the rampant practice of illegal parking even though the policy has been enacted several years ago and various efforts have been made by the City Government. This research uses a descriptive qualitative approach with the CIPP (Context, Input, Process, Product) evaluation model. Data collection techniques were conducted through observation and in-depth interviews with Transportation Department officers, parking attendants, and parking users in the area of Jalan Tunjungan and Kota Lama Surabaya. The results showed that this policy has a strong legal foundation and institutional structure as well as cross-sector coordination efforts. However, its implementation is still constrained by limited human resources, low public participation, weak supervision and enforcement of sanctions, and not optimal periodic policy evaluation. The implication of this finding shows the need for improvement in technical implementation in the field as well as the importance of evaluating and updating policies so that illegal parking control policies can run more effectively and have a real impact on traffic order in Surabaya City.

Business competition in the era of globalization has led various companies to compete in acquiring and maintaining their market share. This includes sectors such as trade, education, transportation, and others. This condition forces companies to develop appropriate strategies to achieve competitive advantage, ensuring they retain their market and win the competition. This research focuses on Sogo Surabaya, a shopping center visited by numerous consumers daily due to its strategic location in the city center, integrated with Tunjungan Plaza, and situated along a main road, making it easily accessible. Sogo Surabaya functions as a store providing various fashion-related needs, including formal attire such as suits and kebayas, as well as casual clothing for young people and teenagers, like t-shirts and jeans. The store atmosphere follows a typical shopping center design. Elements of the store atmosphere include interior design, product layout, air circulation, spatial arrangement, wall colors, room fragrance, furniture materials, and the products sold. The data used in this research is primary data obtained through questionnaires distributed to customers shopping at Sogo Surabaya. 

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

Pamsimas is a program implemented by the government to help the community in providing drinking water and overcoming difficulties in getting clean water. This research aims to determine the influence of Pamsimas Management on Customer Satisfaction of Community-Based Drinking Water (PAMSIMAS). The Pamsimas program is one of the programs implemented by the Indonesian Government. The aim of this research is to find out about the "Influence of Pamsimas Management on Customer Satisfaction in Gempolrejo Village, Sumberjo Hamlet, Tunjungan District, Blora Regency" to see how the Pamsimas program is in terms of its management, researchers want to know what strategies management uses to overcome water problems during the dry season. and the level of community satisfaction. Researchers use data collection techniques with techniques; interviews, observation, documentation and using qualitative data analysis techniques. Indicators of the success of the Pamsimas program are: Fulfillment of clean water needs every day and a good level of community satisfaction. Research results related to the success and strategy of providing community-based drinking water in Gempolrejo village, Sumberjo hamlet. The program is said to be successful because Porgam's objectives have been achieved, but there are still obstacles in several aspects, such as a lack of water during long dry periods and a lack of community satisfaction. In this case, support from the government and society is really needed.

The aim of this research is to describe the role of village government in developing tourist villages. The village government formulates policies for village development and facilitates the development of tourist villages by utilizing village potential, especially natural recreation, water tourism and fishing in the Ngreneng Reservoir, Cemara Pitu hill, Greneng Peak, Nglawungan Durian Garden, Pak Nari Fruit Farm, Asri Gardens and Fruit Gardens. and recreational activities such as outbound, gatherings, activities in the field, group exercise and culinary delights at tourist locations. The village government ratifies the plan to develop a tourist village, forms a tourism management and clean water facilities, toilets and parking lots and creates public order at tourist sites.

The development and progress of tourist attractions, in this case a tourist village, are largely determined by the readiness of their human resources, especially tour guides, especially from a technical point of view. Guides, from a technical and communication point of view, are increasingly able to captivate visitors, making them feel at home more and more. In addition, tourism product marketing that has not been maximized, especially the promotion of tourism products through digital media, has slightly hampered the introduction of tourism village products where the role of digital marketing is so important, especially those based on the web and social media. Recognizing such a mindset, the solution offered is to hold education and training (training) along with mentoring for tourism HR in the Tunjungan Tourism Village. Provision and capacity building according to the Indonesian National Work Competency Standards (SKKNI) absolutely must be provided, covering knowledge, skills, and attitude. As well as being given knowledge about the basics of excellent service and tour guides. Tunjungan Tourism Village Community Empowerment Through Technical Guidance Capacity building and Capability of Tourism human resources, which has been implemented, has resulted in the participation of participants (the target audience) who expressed satisfaction and enthusiasm. Participants (the target audience) also hope that in the following year there will be ongoing activities to increase knowledge, skills, and attitudes for tourism HR in the Tunjungan Tourism Village.

Complete Systematic Land Registration (PTSL) is a Land Registration activity for the first time which is carried out simultaneously for all Land Registration objects throughout the territory of the Republic of Indonesia in one village/kelurahan area. The purpose of this study was to determine the implementation of the Complete Systematic Land Registration (PTSL) program in Sukorejo, Tunjungan District and to find out the factors that became obstacles in the implementation of the Complete Systematic Land Registration (PTSL) program. The method in this research is a juridical method. The normative juridical method is based on the main legal materials to conduct research on relevant theories, concepts, legal principles and laws and regulations. The specification in this research is descriptive analysis. Sources of data used in this study are primary data and secondary data. The results of this study The implementation of the Complete Systematic Land Registration (PTSL) program has been going well in terms of standards and targets. PTSL officers have followed the instructions in accordance with Standard Operating Procedures (SOP) and have been understood by the parties involved in the implementation of the Complete Systematic Land Registration (PTSL) program in Tunjungan District, Blora Regency. Factors that become obstacles in the implementation of the Complete Systematic Land Registration (PTSL) program at the Blora District Land Office are internal factors.

Penggunaan tenaga kerja yang efektif dan terarah merupakan kunci dari motivasi kerja karyawan sehingga dibutuhkan suatu kebijakan perusahaan untuk penggerak karyawan agar mau bekerja lebih produktif sesuai dengan rencana yang telah ditetapkan. Para karyawan mengharapkan bahwa hasil kerja akan berhubungan positif dengan tunjangan yang diberikan oleh perusahaan. Tujuan dari penelitian di PT. Dexa Konstruksindo Persada. Dalam melaksanakan penelitian ini, teknik pengumpulan data dilakukan dengan cara wawancara, observasi, dan kuesioner, analisis dokumen dan kajian pustaka, serta pengumpulan data yang diambil dari buku-buku. Populasi pada penelitian ini adalah sebagian karyawan PT. Dexa Konstruksindo Persada sebanyak 58 orang. Responden yang dijadikan sampel dalam penelitian ini adalah 30 orang. Model analisis data yang digunakan untuk menjawab hipotesis adalah analisis linier berganda.Dari hasil penelitian dikemukakan bahwa hasil uji F atau secara simultan menunjukkan bahwa terdapat pengaruh yang signifikan antara pelatihan dan tunjangan terhadap motivasi kerja karyawan PT. Dexa Konstruksindo Persada. Hasil uji t atau secara parsial menunjukkan bahwa pelatihan berpengaruh Persada parsial terhadap motivasi kerja karyawan PT. Dexa Konstruksindo Persada dan tunjangan berpengaruh secara parsial terhadap motivasi kerja karyawan PT. Dexa Konstruksindo Persada. Hasil uji koefisien determinasi menunjukkan bahwa besarnya pengaruh tunjangan dan pelatihan terhadap motivasi kerja adalah sebesar 0,381 atau 38,1% sedangkan sisanya sebesar 61,9% dipengaruhi oleh faktor-faktor lain di luar penelitian ini seperti : keselamatan kerja, komunikasi, pengembangan karir, kepuasan kerja, dan lain sebagainya.