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Javanese culture has a rich and diverse uniqueness, including in its traditional culinary aspects. Traditional food is not just a dish, but also a symbol of cultural values, customs, and local wisdom that have been passed down from generation to generation. However, in the era of globalization and modernization, traditional food faces major challenges due to shifts in people's consumption patterns who prefer fast food or international cuisine. This article discusses efforts to preserve Javanese culture through traditional food that not only aims to maintain cultural identity, but also to increase local economic empowerment. Using a literature study method, this study shows that strategies such as digitalization of promotion, product innovation, and tourism integration are able to revive interest in traditional food among the community. Thus, preserving traditional Javanese food can be one solution to maintain cultural heritage while creating sustainable economic opportunities

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.

Indonesia is famous for tourism. Many tourist attractions in Indonesia are famous to foreign countries. Tourism is one of the fields that has great potential, especially to support the improvement of people's welfare. Magelang is one of the local and foreign tourist destinations. By the Indonesian government, Magelang is designated as one of the five super priority tourism areas in Indonesia.  One of the most visited tourist attraction in Magelang is Telomoyo. Telomoyo is located in Pandean village, Ngablak sub-district, Magelang district, Central Java. Telomoyo itself is one of the destinations that offers natural beauty from a height. In addition, Telomoyo also features a variety of interesting tourist attractions. From the top of Telomoyo, visitors can see beautiful scenery, including Mount Merbabu, Mount Ungaran, and Lake Rawa Pening in the distance. However, the lack of utilisation of digital technology by tourism operators is a challenge in promoting the destination more widely. Therefore, this community service programme aims to improve communication skills and understanding of digital technology for Telomoyo tourism operators, in order to increase competitiveness and professionalism in the tourism industry. This PKM activity is expected to improve the skills of Telomoyo business actors in utilising and optimising digital communication technology both for management and for tourism promotion so that it has an impact on improving community welfare.

Thesis with the title Jowin Peak Tourism Development Strategy to Increase the Number of Tourist Visits in Tulungagung Regency" written by Yasmin Indra Preswari, Moch. Verry Martin A.S, M Islamic Sharia Tourism Study Program, Department of Management and Business, Faculty of Islamic Economics and Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who was supervised by Dr. Deny Yudiantoro, S.AP., M.M., The research in this thesis is based on the importance of tourism development strategies because the main reason for tourism development in a tourist destination, whether locally, regionally or nationally in a country, is closely related to the economic development of that region or country. The focus of research in writing this thesis is (1) What is the tourism development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (2) What is the strategy for developing human resources to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (3) What is the most effective role of media in reaching and influencing the target audience of tourists, especially in the context of digitalization and developments in information technology? This type of research is field research using a descriptive method approach. In collecting data researchers used the method of observation, interviews, and documentation. Researchers double-checked to obtain the data obtained and used triangulation techniques, with the aim of obtaining data validity. After that, analyzing it through data reduction and making conclusionsng the validity of the data uses source triangulation and technical triangulation. Based on the results of data analysis, it can be concluded that the research results show that (1) tourism development strategies to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction are carried out in various ways, including strategies including adding tourist attractions, developing accessibility, developing amenities, developing public facilities. the role of government. (2) human resource development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction by implementing a capacity building strategy which includes Human Resource (HR) Development, Strengthening organization, Institutional reform (institutional reform) (3) Media strategy that most effective in reaching and influencing the target audience of tourists, by referring to technical and practical means. by implementing promotions on various social media platforms such as Facebook, Instagram, and Tiktok to influence the audience of data tourists to Puncak Jowim tourism.

The role of the promotion mix is crucial to the survival of a company or organization. Through a mixture of promotions, companies can inform and influence consumer or customer decisions just as they do with a beach tour. As for this study, it aims to measure the role of the mix of promotions carried out by coastal tourism galeong on the decision of visiting tourists. This research uses descriptive qualitative methods. Data is collected through interviews and observations. The results of the research showed that the coastal tourism management made adjustments to the role of the promotion mix. This adjustment is made by leveraging digital media and establishing good relationships with people, governments and end-users.

This study aims to identify the potential and development strategies for a community-based tourism village in Asap Indah Tourism Village. Data were obtained from observations, interviews, and literature studies. A SWOT analysis was applied to determine the weaknesses, strengths, opportunities, and challenges of developing Bedono tourism village, which can be used to determine the appropriate strategies for community-based tourism development in Bedono Village, Sayung District, Demak Regency. In this research, the process of data reduction, data presentation, and conclusion drawing was carried out simultaneously. The research results concluded that Asap Indah Tourism Village in Wonosari Village, Bonang District, Demak Regency has high potential for development into a community-based tourism village, including fish smoking, water apple agro-tourism, local restaurants, and Bule fishing spots. Based on the SWOT analysis, several strategies can be enhanced to develop Asap Indah tourism village in Wonosari Village, Bonang District, Demak Regency, including strategies for developing tourist attractions, such as creating integrated tourism packages and holding special events; forming a tourism management team; enhancing promotion strategies; improving infrastructure; improving tourism human resources; and strengthening cooperation with stakeholders and investors. If these potentials are developed by involving and empowering the local community, they can increase the value and benefits for the local population in terms of economy, socio-culture, religion, and environment.

Jeruk Manis Village is a village resulting from the expansion of Kembang Kuning Village, after its expansion Jeruk Manis established itself with new branding as a tourist village that is already known for its natural beauty and green rice fields that refresh the eyes. In its efforts to build a tourist village that promises visitors, Jeruk Manis has not provided adequate facilities such as the lack of tourist information for visitors, as well as inadequate changing rooms in several tourist attractions. Therefore, the purpose of KKN PMD University of Mataram for the July-August 2024 period is to optimize tourism in Jeruk Manis Village through making Tourist Information and improving Changing Room facilities. The implementation method used is field survey, location planning, design or design, and program implementation (production and promotion). The results obtained from the making of Tourist Information and Changing Room improvements have a stronger impact on the progress of the branding of the Jeruk Manis Tourism Village, with Tourist Information being a reference for foreign visitors when visiting Jeruk Manis Village. In addition, the placement of the Changing Room made of bamboo which adds to the attractiveness also ensures the comfort of visitors.

The activity of introducing the website as a medium for village information and promotion was carried out on August 24 2024 at the RW 01 Kalibaru Office Hall, targeting participants as residents of RW 01. Various objectives of this activity were the reason for this activity, but the main objective of this activity was to increase public awareness of the importance of promoting villages through digital platforms, especially in introducing the village's tourism, arts and cultural potential to a wider audience. Regarding the method used in this activity, the activity of introducing this website includes socialization, scanning barcodes to access the website, as well as extracting information related to village potential that is not widely known. Resource persons and moderators or guides involved in this activity include Panji Wijonarko M.Kom, Rohmad Dwi Cahya, Bimbang Agus Purnomo, Wawan Iswanto, Burhanudin, and Rasyan Akbar. As expected, the results of this activity show that village residents are able to accept and understand the importance of using websites as an effective promotional tool. As a result, this activity succeeded in introducing the concept of village promotion via the internet, which is expected to not only increase the number of tourists visiting, but also strengthen residents' awareness of the importance of digital promotion strategies in village development.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

The Sanghyang Permana Balaniksa site is one of the historical remains of the Galuh Pangauban Kingdom. The Sanghyang Permana Prabudigaluh Salawe site is one of the historical relics of the Galuh Pangauban Kingdom. This research outlines efforts to promote religious and cultural tourism at the site, which also acts as an educational resource and cultural destination. This study used descriptive qualitative method. Promotion of religious and cultural tourism at Sanghyang Permana Balaniksa with the hope of increasing visitors and becoming better known to the public, one of which is using the social media Instagram. Promotion uses new breakthroughs to increase attractiveness, where social media becomes an effective and efficient tool for promoting culture in the region. Using social media requires creativity in terms of composition and sentence structure that attracts social media users. It is hoped that promotion via Instagram can be significant in increasing public interest in visiting the Sanghyang Cipta Permana Site in Bojongmengger Village.

Pasarbanggi Village Mangrove Forest Tourism is a tropical natural asset that provides social, economic and ecological benefits. The problems faced are reduced visitors and low environmental awareness. Thematic KKN aims to increase promotions by making flyers. The methods used include direct observation at tourist locations, interviews with managers, and discussion of promotional strategies. Steps include creating promotional flyers, regulatory banners, journal publication, and registering flyers with HKI. This Thematic KKN develops the promotion and sustainability of the Mangrove Forest tourism environment through three approaches: making flyers, making banners of rules and regulations, and planting 50 Ketapang Kencana seeds. It is hoped that this action can increase visitor interest, environmental awareness and sustainability of Mangrove Forest tourism.

The purposes of this study are to find out the types of language style and explain the meaning of them which are used in promoting tourism objects of North Sumatera by the instagram account of @travellingsumut. The method used in this research was descriptive qualitative method. The data of this research was the captions which are posted by the instagram account of @travellingsumut in promoting tourism objects of North Sumatera. Based on the analysis data, there was found two kinds of language styles in promoting tourism objects of North Sumatera. The two types of language style are comparative language style/figure of speech with 23 sentences and affirmative language style/figure of speech with 2 sentences. In comparative language/figure of speech styles, four types of figures of speech were found, namely personification, metaphor, hyperbole and simile. In the language style/figure of speech of affirmation, one type of language style is found, namely repetition. Based on these findings, it can be concluded that the language styles that used by the instagram account of @travellingsumut in promoting tourism objects of North Sumatera have function to persuade people to visit North Sumatera and enjoy the natural beauty and tourism objects in there.

The Equator Pasaman Geopark area, with its natural beauty and cultural diversity, is a potential destination to be developed. Equator Pasaman Geopark is a geopark located in West Sumatra, Indonesia, which combines geological, biological, and cultural diversity. In addition to being an attractive tourist destination, this geopark also plays a role in the preservation of nature and culture, as well as sustainable local economic development. The uniqueness of the geopark, such as its location on the equator line, national history with the figure of Tuanku Imam Bonjol, and biodiversity, make it a valuable asset for tourism promotion and environmental education. Service activities were carried out at the National Cross Tourism Competition (LAWNAS). The purpose of this community service activity is the promotion of geoparks, environmental promotion, cultural preservation, local economic development, increasing tourism, and external party partnerships. The research method is to identify service to the integrated tourism system, then organize competitions, as well as promotion and marketing of geotourism and finally environmental education and conservation. The parties involved in this activity include local governments, communities, and community service teams. The results of this community service activity show that all contribute and are actively involved in this activity, thus making a positive contribution to the development of local tourism

Currently, many tourist villages are emerging which are included in edutourism with a variety of tourism potential within them. It is known as an edutourism-based Creative Tourism Village because most of the tourist attraction concepts in Kerkep fall into the creative category and can add to the education of tourists, especially the tourist attraction icon of the Kerkep Creative Tourism Village, namely the Sumber Sirah water tourism. The purpose of this service is because this village is a village that has great potential in developing edutourism. For this reason, a marketing process is needed to carry out promotions that have not been fully used by partners because of the technological tools that need to be understood. This community service activity uses a presentation method, implementation method with direct visits, and discussion forums through assistance regarding digital marketing via social media. Implementation of service consists of planning, implementation and evaluation stages. The results of the service presented material by the service team about what marketing is. After the material has been presented, the participants can try to practice it accompanied by the staff. The implementation of the service carried out at the partner's location went well because the participants easily understood the marketing material without significant obstacles, thus this learning method can be utilized and can be used as an alternative to other marketing methods