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Karara Dwi Krisnaeni; Mahmudatul Munawaroh; Muhammad Faliq Mubarrok Ilmi; Lailatus Silva Rosida; Luluk Iddah Masrufah +7 more

Nusantara Mengabdi Kepada Negeri 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to explore the potential of sago as a local product that can be processed into a tourism attraction based on local wisdom in the Silowo Ecotourism Area, Tuban Regency. Sago, with its ecological, economic, and cultural values, plays a significant role in maintaining food security and also enhances the educational experience of tourists. This study employed a qualitative approach through observation, in-depth interviews, and a literature review. The findings indicate that sago has significant potential to become a tourism symbol, through distinctive culinary innovations, educational activities on sago processing, and presentations in the form of local cultural attractions. Developing this potential will not only improve the economic well-being of the community but also strengthen the region's cultural identity and support environmental conservation efforts. Therefore, sago management involving community participation and product innovation are key factors for the successful development of local wisdom tourism in Silowo.

Firman Hidayat; Wahyu Widodo; Endayani Endayani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This research aims to analyze the Regional Government's strategy in developing the Tanjung Lesung Tourism Area and identify obstacles and efforts to improve the community's economy. As a Special Economic Zone (SEZ) and a national priority tourism destination, Tanjung Lesung has great potential in encouraging local growth, but its development still faces challenges. The research uses a descriptive qualitative method through interviews, observations, and documentation studies with informants from the Tourism Office, SEZ managers, MSME actors, and Pokdarwis. The analysis refers to the theory of Suryadana's tourism development strategy, including attractions, accessibility, amenities, and institutions. The results of the study show that the government's strategy focuses on the development of attractions through the involvement of MSMEs and cultural preservation, as well as improving facilities with training and community assistance. This strategy has a positive impact on increasing income and job creation. However, there are obstacles in the form of limited regional authority in SEZ management, lack of optimal accessibility and infrastructure, weak collaboration between stakeholders, low capacity of local human resources, and inconsistent promotion. The government's efforts include increasing human resource capacity, facilitating MSMEs in events, and cross-sector coordination. In conclusion, the Tanjung Lesung tourism development strategy has contributed to economic empowerment, but it is not optimal, so stronger synergy is needed between the government, the private sector, and the community to realize sustainable tourism.

Yoshua Alehandro Adoe; Saryono Yohanes; Detji K. E. R. Nuban

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study discusses the regulatory arrangement and investment climate in East Nusa Tenggara Province (NTT) as a strategic effort to increase investment attractiveness. Although it has great potential in the agriculture, fisheries, and tourism sectors, investment development in NTT has not been optimal due to overlapping regulations, complex bureaucracy, and lack of efficiency in licensing services. Based on the Stufenbau theory from Hans Kelsen, synchronization between Regional Regulation Number 3 of 2025 and Law Number 25 of 2007 is needed so that there are no conflicts or legal vacancies that can hinder the certainty of doing business. In addition, local governments have implemented various strategies to improve the investment climate, such as improving basic infrastructure, simplifying bureaucracy, promoting regional potential, developing human resources, and strengthening security and order. Other efforts are also being made through the digitization of licensing services and cooperation with the private sector to expand investment networks. Thus, an integrated regulatory and policy arrangement is expected to be able to create a competitive and sustainable investment climate in the NTT region.

Hasada Sandralina Poto; Ananias R.P Jacob; Frans Wilmat Muskanan

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to identify the causes of the conflict, analyze its impacts on natural resource management, and examine it through Karl Marx’s conflict theory. This research employed a qualitative method with a case study approach. Primary data were obtained through in-depth interviews with landowners, the village government,and community leaders. Secondary data were collected from official documents and related literature. Data analysis was conducted descriptively and qualitatively, referring to Karl Marx’s key concepts such as class conflict, control over the means of production, and alienation. The findings reveal that the conflict is caused by unclear land ownership status, the village government’s economic interests, lack of communication and transparency, and overlapping regulations. The impacts include hampered natural resource management and conservation, uncontrolled exploitation of resources, decreased community participation in sustainable tourism development, and potential environmental damage due to uncoordinated land use. Based on Karl Marx’s analysis, the conflict reflects class struggle between landowners as the dominant class and the village government as the managing class seeking to take over the resources. This study suggests the need for clear regulations, transparent decision-making processes, and active participation from all parties to achieve fair and sustainable natural resource management.

Nabella Rizka Tianlie; Hikmah Muhaimin; Suprapto Suprapto; Santosa Santosa; Jenny Yudha Utama

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Tourism plays a crucial role in regional development, not only in terms of the economy but also in enhancing the social and cultural quality of the community. Mojokerto Regency, particularly Pacet District, has significant natural tourism potential, one of which is Camping Outdoor Dolanan (COD) Tegal Klopo. This study aims to examine the role of the Village Government in community development through the utilization of this tourism potential. The research method used is descriptive qualitative, with data collection techniques including in-depth interviews, observations, and documentation. The informants in this study include the village head, BUMDes managers, tourism site managers, and local residents. The results of the study show that the Village Government plays a strategic role in designing and implementing tourism development programs in the village. The Village Government not only plays a role in building synergy between BUMDes and the community but also actively plans promotional strategies that can attract tourists to visit COD Tegal Klopo. Additionally, the Village Government also plays a role in raising community awareness about the importance of maintaining the sustainability of the environment and local culture so that this tourism can provide long-term benefits for the village. However, this tourism development faces several challenges, such as limited facilities and a lack of trained human resources to professionally manage the tourism destination. Despite these challenges, the development of COD Tegal Klopo tourism has shown positive impacts on the local economy, with an increase in income from the tourism sector. Moreover, this tourism also helps preserve local culture and encourages active community participation in the village development process. With continued support from the Village Government, it is expected that this tourism development will continue to grow, provide greater economic benefits, and preserve local culture and the environment for a better future.

Amirul Mustofa; Eny Haryati; Litafira Syahadiyanti

International Journal of Communication, Tourism, and Social Economic Trends 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study discusses the role of enabling setting in increasing the empowerment of beneficiary communities in Tamansari Tourism Village, Banyuwangi Regency. Enabling setting is understood as a supportive environment that includes inclusive policies, access to resources, community participation, and cultural and environmental preservation. The research was conducted with a qualitative approach through case studies, using in-depth interview techniques, participatory observation, and document studies. The results show that the empowerment of communities depends not only on increased economic income, but also on their ability to be actively involved in tourism management, safeguard local cultural values, and gain equitable access to training and information. Government support, partnerships with the private sector, and local initiatives are important factors in creating empowerment. However, challenges such as inequality of participation, limited digital access, and potential conflicts between community groups were also found. This study concludes that sustainable development of tourism villages must prioritize multi-stakeholder collaboration and strengthen local capacity equally. These findings make a practical contribution to the formulation of more inclusive policies and serve as a reference for the sustainable development of community-based tourism villages in Indonesia. Furthermore, the study highlights the critical role of continuous capacity building and knowledge sharing among community members to ensure long-term sustainability. By fostering an environment where local residents are equipped with the necessary skills and information, the community can better adapt to changing tourism trends and external pressures. Additionally, the integration of digital tools and platforms is recommended to bridge the information gap and enhance marketing efforts, thus expanding the reach of the tourism village. These strategies collectively support a more resilient and self-reliant community, capable of maintaining both economic growth and cultural integrity in the face of development challenges.

Fawaz Nurul Widad Farahani; Ika Devy Pramudiana; Dian Ferriswara; Sri Kamariyah

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

This study examines tourism development policies and their contribution to increasing Regional Original Revenue (PAD) in Gresik Regency. The research specifically analyzes policy implementation, supporting and inhibiting factors, and their implications for local economic growth. Employing a qualitative descriptive approach, data were collected from key informants within the Gresik Regency Government, including the Office of Culture, Tourism, Youth, and Sports, as well as relevant supporting agencies. Primary data were supplemented with secondary sources, and analysis was conducted using McNabb’s (2002) model, which involves data grouping, interpretation, and the formulation of generalizable insights. Findings indicate that tourism development policies in Gresik Regency focus on five key areas: designation and spatial planning of tourism zones, development of tourist attractions and supporting infrastructure, promotion of tourism activities, and business development initiatives. These policies are supported by government regulations, community involvement, improved facilities, diversified tourism destinations, and marketing strategies utilizing both online and offline media. However, several inhibiting factors were identified, including limited funding, inadequate human resources, lack of cooperation with third parties, negative public perceptions, and insufficient knowledge about tourism potential. Overall, tourism in Gresik Regency demonstrates significant potential to enhance PAD, given its diverse natural, cultural, and religious attractions. The study concludes that strengthening collaboration, improving human resource capacity, and increasing promotional efforts are essential for optimizing tourism’s contribution to sustainable regional economic development. Future research should explore quantitative measurements of tourism's economic impact to validate the qualitative findings. Additionally, implementing performance-based budgeting for tourism programs may improve resource allocation and accountability.

Eko Wijayanto; Eny Haryati; Dian Ferriswara

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the strategic role of Koperasi Desa Merah Putih (Red and White Village Cooperative) in accelerating the achievement of the Sustainable Development Goals (SDGs) in Indonesia, using qualitative document analysis as the primary method. Key institutional documents—namely the Articles of Association/Bylaws (AD/ART) and the Village Medium-Term Development Plan (RPJMDes)—were analyzed to identify cooperative values, integration into local development planning, and contributions to specific SDG indicators. Findings reveal that the cooperative’s core principles—voluntary membership, inclusivity, democratic governance, and equitable profit sharing—align strongly with SDG 1 (No Poverty), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth). The RPJMDes analysis indicates formal recognition of the cooperative as a driver of economic empowerment, gender equity, and sustainable community development, with potential scalability to other villages and rural areas in Indonesia. Further analysis demonstrates how the cooperative actively promotes women’s participation in leadership roles, supports income-generating activities for marginalized groups, and encourages the localization of economic value chains. These practices foster not only economic inclusion but also enhance community resilience and social cohesion. However, several challenges were identified. These include inconsistent documentation quality, lack of standardized performance metrics, and limited results-based evaluation frameworks that hinder a thorough impact assessment. Additionally, there remains a gap in digitalization, which affects data transparency and accessibility. The study’s novelty lies in its document-based approach, offering a replicable model for assessing SDG readiness in similar rural institutions. Unlike interview-based studies, this method reduces subjective bias and highlights the importance of formal governance structures.

Suparman Suparman; Aris Sunarya; Sarwani Sarwani; Sri Kamariyah

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study explores the potential and contribution of hotel and restaurant taxes to Regional Original Revenue (PAD) in Surabaya, Indonesia. Using a qualitative descriptive approach, data were obtained from both primary and secondary sources. Primary data came from the Regional Government of Surabaya and the Regional Revenue Agency, while secondary data included academic literature, statistical reports, and regulatory documents. Data analysis employed McNabb’s (2002) framework, which consists of grouping information by relevant constructs, identifying interpretive bases, generating generalizations, testing alternative interpretations, and refining theory from case evidence.The findings reveal that the hotel and restaurant sectors in Surabaya possess considerable growth potential, supported by increasing investment, a steady rise in tourist arrivals, and the growing public interest in the property and culinary industries. Hotel taxes have contributed an average of 4.96% of PAD annually, while restaurant taxes contributed 8.06%, reflecting their critical role in strengthening local fiscal capacity. Revenue performance has been further enhanced by the implementation of a self-assessment tax system, improvements in taxpayer compliance, and supportive local economic infrastructure. Despite these positive contributions, several challenges remain. These include unregistered lodging facilities, limited enforcement mechanisms, and a shift in consumer demand toward smaller-scale hospitality businesses, which can reduce taxable capacity. Addressing these challenges requires optimizing the hospitality tax base, expanding tourism promotion, strengthening compliance monitoring, and advancing digital-based tax management systems to ensure efficiency and transparency. In conclusion, hotel and restaurant taxes play a vital role in ensuring Surabaya’s fiscal independence and financing public welfare initiatives. Strengthening governance and adopting adaptive policies are essential for maximizing their potential contribution to sustainable local development.

Dicka Rusmawan Budia Kusumah; Kiki Endah; Agus Nurulsyam Suparman

Jurnal Hukum dan Sosial Politik 2025 International Forum of Researchers and Lecturers

This research is motivated by the importance of implementing sustainable tourism management principles in the management of Citumang Nature Tourism, Bojong Village, Parigi District, Pangandaran Regency. This management not only emphasizes the utilization of economic value, but must also pay attention to the preservation of the natural environment, socio-cultural values and aspects, and the active involvement of the local community. This aims to ensure that the benefits of Citumang's existence can be felt by all levels of society. The purpose of this study is to determine the form and effectiveness of collaboration between the village government, stakeholders, and the community in managing this nature tourism. This study uses a qualitative method with data collection techniques through literature studies and field studies. Data analysis is carried out in three stages, namely data collection, data reduction, and data presentation. The results of the study indicate that the collaboration between the village government, stakeholders, and the community still faces several obstacles. Problems identified include the lack of official licenses or professional guide certificates for tour guides, an unclear organizational structure resulting in weak coordination between the village government and tour guide groups, limited proactive leadership, which reduces community motivation and participation in tourism development, low community involvement in the planning and implementation of tourism activities, and a lack of effective promotion to attract visitors. These conditions have resulted in the suboptimal development of Citumang's tourism potential as a leading regional destination. This study recommends the establishment of a clear organizational structure, increased human resource capacity through guide training and certification, strengthening the role of visionary and inclusive leadership, increasing community participation in all stages of tourism management, and implementing creative and targeted promotional strategies. This will enable Citumang's nature tourism management to be more effective, sustainable, and provide optimal benefits for all stakeholders.

Ita Sri Wahyuni; Sirodjul Munir

Jurnal Hukum dan Sosial Politik 2025 International Forum of Researchers and Lecturers

This research is motivated by the suboptimal strategy of the Pangandaran Regency Tourism and Culture Office in supporting sustainable tourism development. Several problems identified include the lack of optimal management of facilities and infrastructure, such as waste management, and inadequate transportation facilities. Furthermore, tourism promotion has not been carried out in a sustainable and measurable manner, compounded by the absence of a Regional Promotion Agency. Human resources (HR) in the tourism sector also still lack a comprehensive understanding of the concept of sustainable tourism, which is a major challenge in implementing this policy effectively. The purpose of this study was to determine the strategies implemented by the Pangandaran Regency Tourism and Culture Office in developing sustainable tourism. The method used was descriptive qualitative with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of government elements, communities, and tourism business actors. The results showed that the strategies implemented by the Pangandaran Regency Tourism and Culture Office encompass four dimensions of strategic management: environmental monitoring, strategy formulation, strategy implementation, and evaluation and control. However, the strategies that have been implemented have not been optimal. Several efforts have been made, including increased training based on local potential, technology education, the formation of promotional groups, and regular activity evaluations. However, major challenges remain: strengthening coordination between various stakeholders and improving natural resource management and more environmentally friendly supporting facilities. This study illustrates the need for strategic and policy adjustments to optimize sustainable tourism development in Pangandaran Regency, with a focus on increasing understanding and involvement of the community and businesses, as well as optimizing infrastructure and promoting more planned and measurable initiatives.

Muhammad Kholilur Rohman; Aelia Rara Dianti; Siti Utami; Dian Anita Sari

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Mastuki Mastuki; Anita Asnawi; Galuh Ajeng Ayuningtyas; Andry Herawati

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the role of innovation diffusion in encouraging technology adoption by MSME actors. The results of the study show that Tourism Villages such as Pujon Kidul, Taman Sari, and Sokobanah Daya are able to become a catalyst for the local economy by attracting tourists as potential consumers, reducing operational costs, and creating an innovation ecosystem that supports the growth of MSMEs. BUMDes (Village-Owned Enterprises) play an important role in digital promotion, product packaging development, and strengthening the capacity of local business actors through training and mentoring programs. Moreover, Tourism Villages encourage collaboration between stakeholders such as village governments, educational institutions, and private sectors in building sustainable local entrepreneurship. They also facilitate knowledge sharing and cultural preservation while integrating economic, social, and environmental values. Although there are still challenges such as lack of managerial skills, limited access to capital, and dependence on tourism seasons, the potential for long-term impact remains high. This study concludes that the integration of Tourism Village development with MSME strengthening strategies can be a model for inclusive and sustainable village economic empowerment. These findings provide practical recommendations for village governments, BUMDes managers, and MSME actors in building effective synergies that accelerate local economic growth and resilience.

Desiderius Siga Meli Poa; Paulus Nong Wisang; Leonardus Winarto

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Pemana Island, located north of Flores Island, is one of the islands in the administrative area of ​​Sikka Regency which has enormous marine tourism potential. Pemana Island is included in the Maumere Bay area as a Marine Nature Tourism Park Area (TWAL), which is included in 10 large islands (Pulau Besar, Pulau Koja, Pulau Pemana, Pulau Kambing, Pulau Sukun, Pulau Parumaan, Pulau Dambila, Pulau Pangabatang, Pulau Babi and Pulau Kondo. The Pemana Bahari Festival was initiated by the Village Government by involving various parties, one of which was by inviting academics represented by the Cristo Re Polytechnic Ecotourism Study Program. The Ecotourism Study Program was invited to participate in the festival activities, especially through the socialization of educational materials on the importance of protecting the environment and nature conservation in a sustainable manner (conservation) as well as Tourism Awareness and Sapta Pesona materials. The results of this service can be used as a reference for the future in protecting the environment and nature conservation in a sustainable manner (conservation) as well as Tourism Awareness and Sapta Pesona. With this service activity, it is hoped that the Pemana village government and the local community will be able to preserve nature sustainably and apply the Sapta Pesona in Pemana Village, Alok Sub-district, Sikka Regency

Intan Kumalasari; Hugo Peter Clayton Ginting; Tagoan Alvaro Setianu

Public Service And Governance Journal 2025 Universitas 17 Agustus 1945 Semarang

Kereng Bangkirai Pier is one of the leading tourist destinations in Palangka Raya City. However, the potential of local wisdom-based tourism has not been optimally manifested, primarily due to governance issues in the management of the site. This research aims to analyze the governance of tourism potential based on local wisdom in Kereng Bangkirai pier of Palangka Raya City. This research uses a qualitative type with a case study approach. Data collection techniques through observation, interviews, and documentation studies in Kereng Bangkirai pier Palangka Raya City. The data analyzed using narrative analysis guided by the 3A concept—Attraction, Accessibility, and Amenities—proposed by Holloway et al. (2009), to map the local-wisdom-based tourism potential. The findings indicate that the Kereng Bangkirai tourism area meets various indicators within the 3A framework. However, these potentials still require further development to enhance tourist interest. Additionally, the study applied Democratic Governance theory by Norris (2012) as an analytical framework, focusing on four indicators: participation, transparency, accountability, and responsiveness. The results reveal that governance performance in these areas remains suboptimal. The implications of this study highlight the importance of local community involvement in the planning, management, and policy-making processes related to tourism at Kereng Bangkirai Pier. This research is expected to contribute to the development of a tourism governance model that aligns with the needs and aspirations of the local community.

Azka Dwi Putra; Hauralya Salsabilla; I Putu Nayaka Reswara; Sulthon Razak; Dian Fitriani Afifah

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

The transformation of Ponggok Village from an underdeveloped village to an independent village with a PADes (Village Revenue Fund) of Rp16 billion demonstrates the successful synergy between the Village Government and the Village-Owned Enterprise (BUMDes) in managing local tourism potential, particularly umbul tourism. This study aims to analyze the form of synergy between the Village Government and BUMDes Tirta Mandiri in managing water tourism in Ponggok Village based on Mark Latash's synergy theory, which includes three pillars: sharing, error compensation, and task-dependence. This study employs a descriptive-qualitative method with a case study approach through field observations and in-depth interviews. The results indicate that the success of tourism management does not solely depend on the institutional capacity of each party but also on their ability to adapt and coordinate across sectors. The collaboration formed has resulted in sustainable tourism management, contributing to increased village economy, community empowerment, and environmental conservation.

Ikhsan Muhammad Fajar; Zalzabila Puteri Herdini; Maulika Rahmatulaili; Shahla Eliza Nurhidayah; Dian Fitriani Afifah

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This research explores the institutional capabilities of Local Government and BUMDes Tirta Mandiri in managing the tourism potential of Umbul in Ponggok Village, Klaten Regency. It aims to assess the extent to which local actors demonstrate capacity in the dimensions of thinking ahead, thinking again, and thinking across, as conceptualized within the dynamic governance framework. Employing a qualitative descriptive approach, this research adopts a case study method through field observations, in-depth interviews, and analysis of village planning documents. The findings indicate that the success of Umbul Ponggok’s tourism development is not merely attributable to its natural endowments, but also to the capacity of the village government and BUMDes to formulate long-term policy directions, critically review and refine existing initiatives, and foster cross-sectoral collaboration. These results highlight the critical importance of strengthening village institutional capabilities and human resources as a foundation for implementing adaptive and forward-looking policies.

Sintia Putri Agustina; Joko Sutarso

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Along with the increasing public interest in coffee, the coffee industry in Indonesia, especially in urban areas such as Surakarta, is growing rapidly. Surakarta is one of the cultural and tourism cities that has a variety of consumer segments that are potential targets for Kopi Stralink. Starting from students, office workers, to tourists who have unique preferences that need to be accommodated in marketing strategies. This study can help Kopi Stralink management in designing a more effective marketing communication strategy. This study uses a descriptive qualitative method, which aims to describe in depth the marketing communication strategy implemented by Kopi Stralink (Kopi Keliling) in the Surakarta area. This method focuses on an in-depth understanding of the phenomena studied and relies on descriptive data. The results of the study can provide insight into the most effective communication channels and relevant approaches to be implemented so that Kopi Stralink can reach its target market more optimally in Surakarta. This study can open up discussions about social problems faced by society, especially those related to economic pressure and debt. This analysis is expected to encourage society to be more critical in understanding the impact of modern lifestyles on personal and social well-being.

Lusia Talia Ayu Naji

Public Service And Governance Journal 2025 Universitas 17 Agustus 1945 Semarang

This study aims to examine the village government's strategy in developing the tourism potential of Lake Rana Kulan, located in Rana Kulan Village, Elar Sub-district, East Manggarai Regency. The research uses a descriptive method with a qualitative approach. Data collection techniques include interviews, observation, and documentation, using both primary and secondary data sources. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The study adopts the tourism development components theory by Gunn (2002), which includes attraction, service/facilities, promotion, transportation, and information. The results show that the village government is working to develop tourism attractions such as the lake's natural beauty, fishing and swimming activities, as well as cultural attractions like festivals. In terms of facilities, gazebos, toilets, parking areas, a stage, and trash bins are available, although food stalls and accommodations remain limited. Basic infrastructure such as solar power (PLTS) and internet networks are in place, but clean water supply remains a challenge. Promotion is conducted through social media and cultural festivals, with plans to develop a village website. Road access to the location is still damaged but under repair, supported by local motorcycle taxi services. In terms of information, there are directional signs and digital access via Google Maps and the Jadesta website. Overall, the strategies implemented indicate the village government's commitment to tourism development, although infrastructure and facility limitations remain obstacles.

Muhammad Restu Putra Pratama; I Gusti Ayu Ketut Rachmi Handayani; Lego Karjoko

Jurnal Hukum, Politik dan Humaniora 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the policy regarding the utilization of conservation forest areas in the Grand Forest Park (Tahura) K.G.P.A.A. Mangkunagoro I Karanganyar, particularly in the context of developing nature-based tourism grounded in the principles of benefit and sustainability. The background of this research lies in the urgency of managing conservation areas not only to preserve the environment but also to contribute to the sustainable social and economic development of surrounding communities. This research employs normative legal research methods with statutory and conceptual approaches. Data were obtained through literature study, document analysis, and direct field observation. The data analysis was conducted deductively by linking normative legal provisions with the principles of benefit and sustainability. The results indicate that the management policy of Tahura K.G.P.A.A. Mangkunagoro I has accommodated the fundamental principles of conservation as stipulated in the applicable legislation, particularly Regional Regulation of Central Java Province Number 3 of 2011. However, in practice, several potential inconsistencies remain. Therefore, it is necessary to improve the implementing regulations, technical governance, and supervision systems to ensure that the policy implementation genuinely reflects the substantive and equitable application of the principles of benefit and sustainability