Izzah Farikhah; Muhammad Hafidz Wahid Muharram; Fajar Shodiq; Syakur Syakur
This abstract discusses an effective approach in creating a landing page for the Banggi Market Mangrove Bridge Tour. The proposed method includes analysis and planning, user-friendly design, content development, interactive features, testing and optimization, as well as launch and promotion. Alternative methods include user experience-based, dynamic content, data-driven, collaborative, and technology-based marketing approaches. The results show that by prioritizing user needs, optimizing content, and utilizing interactive features and effective promotions, landing pages can increase visits and awareness of environmental conservation. Data analysis and user feedback are important for continuous improvement. A user experience-driven approach ensures easy navigation and relevant information, while dynamic content and data-driven marketing enable strategy adjustments. Collaboration and advanced technology are also important. Further data collection is needed to increase the effectiveness of landing pages as promotional and environmental education tools.