Publication Search

The aim of this thesis is to determine the influence of service quality on customer satisfaction with People's Business Credit (KUR) financing at Bank Syariah Indonesia Sub-Branch Office (KCP) Paser Tanah Grogot. Based on the Validity Test which contains 26 statement items, it is declared valid, because rcount > rtable, with an rtable value of 0.3120. The results of the Reliability Test which contains 26 statement items are declared reliable, because the Cronbach alpha value is greater than 0.6 then the Multiple Linear Regression Equation which contains the value of each variable is Y = 1.488 - 0.001X1 + 0.313X2 - 0.035X3 - 0.216X4 + 0.560X5. Based on the Correlation Coefficient Test (R), it shows a value of 0.760 and is in the Coefficient interval 0.60 – 0.799, which means there is a strong influence between Direct Evidence (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Empathy (X5) on KUR Financing Customer Satisfaction (Y). The results of the Adjusted R Square Determination Coefficient (R2a) show a value of 0.515 or 51.5%, which means that Direct Evidence (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Empathy (X5) provide a percentage contribution or the contribution that influences the KUR Financing Customer Satisfaction variable (Y) at Bank Syariah Indonesia KCP Paser Tanah Grogot is 51.5% while the remaining 48.5% is contributed by other variables not included in this research. The results of the F test calculation analysis (simultaneous) obtained an Fcount value of 9.295 and Ftable using a significance level of 0.000 while the Ftable value was 2.49. So Fcount is 9.295 > Ftable value is 2.49 and the hypothesis test is accepted because there is a significant influence on KUR Financing Customer Satisfaction. The results of the t test calculation analysis show that the t value of the Reliability variable (X2) is 3.341 with a significant level of 0.002, Empathy (X5) is 4.017 with a significant level of 0.000 which has an influence on KUR Financing Customer Satisfaction (Y). Meanwhile, the t-calculated value of Direct Evidence (X1) is -0.007 with a significant level of 0.995, Responsiveness (X3) is -0.187 with a significant level of 0.853, and Guarantee (X4) is -1.819 with a significant level of 0.078 and has no effect on KUR Financing Customer Satisfaction (Y). Based on the calculations above, the Empathy variable (X5) has a dominant influence on KUR Financing Customer Satisfaction (Y) with a t value of 4.017 with a significance level of 0.000. Thus, the second hypothesis in Chapter II which states that the Guarantee variable (X4) has a dominant influence on KUR Financing Customer Satisfaction (Y) is not proven correct (H0 is accepted Ha is rejected).

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.  

The purpose of this study was to determine the effect of the variable Quality of Service which consists of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) to influence simultaneously or partially on Consumer Satisfaction at J&T Express Drop Point Modang Tanah Grogot. The hypothesis in this study is that it is suspected that the service quality variables consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) have an effect on Consumer satisfaction (Y) at J&T Express Drop Point Modang Tanah Grogot. The results of the validity test of 26 questions, all have a value of rcount>rtable, which means that all questions are declared valid. Based on the results of the reliability test, the value of Cronbach's Alpha was obtained > 0.80 (0.949 > 0.80). So all questions are declared reliable. Based on the results of the analysis of the regression equation, Y = 33.126 + 0.239(X1) + 0.128(X2) + 0.185(X3) + 0.166(X4) + 0.207(X5) The correlation coefficient (R) is 0.899, which means that the correlation is very strong between service quality consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) with Consumer satisfaction (Y). While the value of the Coefficient of Determination (Adjusted R2) is 0.798, which means service quality (X) can explain consumer satisfaction (Y) at the J&T Express Drop Point Modang Tanah Grogot of 79.8% while the rest is explained by other factors not examined at (100 – 79 .8) % = 20.2%. The results of the simultaneous F test show that the quality of service influences simultaneously (together) on consumer satisfaction with Fcount > Ftable or states that Fcount is 79.174 > Ftable is 2.31 and the significance is 0.000 <0.05 so Ho is rejected and Ha is accepted. Partially the reliability variable (x1) has a partial effect on customer satisfaction (Y) with a count of 2.900 > ttable 1.98552, Responsiveness (X2) has no partial effect on customer satisfaction (Y) with tcount 1.617 < ttable 1.98552, warranty variable ( X3) has a partial effect on consumer satisfaction (Y) with tcount 2.202 > ttable 1.98552, Empathy (X4) has no partial effect on consumer satisfaction (Y) with tcount 1.904 < ttable 1.98552, ) physical evidence variable (x5) has a partial effect on consumer satisfaction (Y) with a calculation of 3.845 > ttable of 1.98552. So from these results it is known that the dominant variable is physical evidence (X5) because it has the largest tcount value of 3.845, then Ho is accepted and Ha is rejected.  

Pengaruh Advertising dan Personal Selling Terhadap Keputusan Konsumen dalam memakai Kartu Perdana Simpati Di Kalangan Mahasiswa STIE Widya Praja Tanah Grogot. Apakah variabel advertising (X1) dan personal selling (X2) secara bersama-sama berpengaruh signifikan terhadap keputusan konsumen (Y) dalam memakai Kartu Perdana Simpati Di Kalangan Mahasiswa STIE Widya Praja Tanah Grogot. Dalam penelitian ini penulis melakukan penelitian pada Mahasiswa STIE Widya Praja Tanah Grogot. Seluruh responden berjumlah 100 orang responden. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Berdasarkan hasil penelitian diketahui nilai R sebesar 0, 671, ini berarti terdapat hubungan yang kuat dari variabel advertising (X1) dan personal selling (X2) terhadap variabel keputusan konsumen (Y), sedangkan nilai koefisien determinasi sebesar 0,439  atau 43,9% artinya variabel keputusan konsumen (Y) dijelaskan variabel advertising (X1) dan personal selling (X2) sebesar 0, 439 atau 43,9% sedangkan sisanya sebesar 56,1% dijelaskan oleh variabel lain. Nilai F hitung sebesar 39,757, sedangkan nilai F tabel sebesar 3,0902, maka F hitung > F tabel 39,757 > 3,0902. Hal ini berarti Ho ditolak dan Ha diterima. Artinya secara bersama-sama variabel bebas berpengaruh positif terhadap variabel tidak bebas. Dari hasil analisis terhadap dua variabel bebas yang terdiri dari variabel X1 advertising (X1) dan personal selling (X2) bahwa X1 berpengaruh dominan terhadap variabel Y (keputusan konsumen), dengan nilai t hitung sebesar 8,607 dan t tabel sebesar 1,6607, hal ini berarti Ho ditolak dan Ha diterima. Dan nilai persamaan regresi sebesar 0 ,989 serta koefisien beta sebesar 0, 687.

Tujuan penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran (produk, harga, promosi dan tempat) terhadap perilaku pembeli mie Instan Produk Indofood, serta untuk mengetahui diantara variabel bebas (produk, harga, promosi dan tempat) yang mempunyai pengaruh paling dominan terhadap perilaku pembeli mie Instan Produk Indofood pada Toko Ina Tanah Grogot. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja mie instan produk indofood pada toko Ina selama penelitian. Sampel yang diambil adalah  sebagian dari populasi yaitu 80 responden. Teknik pengambilan sampel menggunakan teknik metode sampling insidental. Variabel bebas dalam penelitian ini yaitu produk, harga, promosi dan tempat/distribusi, sedangkan variabel terikat dalam penelitian ini yaitu perilaku pembeli. Untuk metode analisis data yang digunakan adalah analisis regresi linier berganda. Dengan menggunakan program SPSS 15 dapat diperoleh Fhitung > Ftabel ( 30.738  > 2.34) dengan hipotesis Ho ditolak dan Ha diterima. Sehingga dapat  bersama-sama berpengaruh terhadap perilaku pembeli. Selanjutnya dengan melihat besarnya koefisien determinasi (R2) Adjusted Squere diperoleh hasil sebesar 0.601 atau 60,1 % sedangkan sisanya sebesar 39.9 % dipengaruhi oleh variabel lain. Berdasarkan hasil uji – t diketahui bahwa variabel yang dominan mempengaruhi perilaku pembelian adalah variabel promosi (X3), dapat dilihat dari nilai unstandardized coefficients variabel promosi 0.530 atau nilai t hitung tertinggi yaitu 8,578 dibandingkan dengan variabel lainnya.

Tujuan penelitian ini adalah untuk mengetahui pengaruh dari bauran promosi yang meliputi variabel periklanan (X1), penjualan tatap muka (X2), promosi penjualan (X3), dan publisitas (X4) terhadap keputusan pembelian (Y). Jenis penelitian ini adalah penelitian lapangan (field work research), penelitian ini meliputi konsumen yang membeli pada toko Indosamajaya Utama Tanah Grogot. Teknik pengambilan sampel menggunakan teknik aksidental maksudnya yakni teknik penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan ditemui dan cocok sebagai sumber data. Berdasarkan analisis di peroleh  nilai koefisien korelasi (R) 0,707, yang artinya terdapat keeratan hubungan yang kuat antara variabel periklanan, penjualan tatap muka promosi penjualan dan Publisitas terhadap keputusan pembelian pada toko Indosamajaya Utama Tanah Grogot. Nilai koefisien determinasi (R2) sebesar 0,500 atau 50%, artinya bahwa variabel keputusan pembelian (Y) dapat dijelaskan oleh variabel periklanan, penjualan tatap muka, promosi penjualan, dan publisitas sebesar 50% sedangkan sisanya 50%  adalah pengaruh variabel lainnya diluar penelitian ini. Pengujian secara parsial diketahui bahwa variabel periklanan (X1) memberikan pengaruh dominan, hal ini dibuktikan oleh nilai thitung  terbesar dibandingkan dengan variabel bebas lainnya, sesuai dengan hasil SPSS pada tabel 14 yaitu 7,159. Dan t hitung  >  t tabel  yakni 7,159 > 1,6669, dan di dukung oleh tingkat signifikansi 0,000 < 0,05 serta standardizerd coefficient beta yaitu 0,638.