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The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

The Village Government & managers of Kemetul Tourism Village do not understand much about digitization transformation, digitization opportunities, and technological innovation in the tourism sector. Observation preparation is the first step to dig deeper into the existing problems. Training for the Village Government & Management of Kemetul Tourism Village to understand the challenges and opportunities of digitalization marketing in the tourism sector. Practice and apply digitalization marketing for the development of tourism villages. With the understanding and training digitalization has the potential to drastically change the tourism industry, allowing better knowledge management, faster innovation, and better data security while reducing operational time. In addition to providing understanding, there is also a need for training in tourism service technology innovation. Many types of tourism service technology make it easier for managers such as the use of social media and websites that can be accessed in the form of websites and smartphone applications.