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This study is titled "Analysis of the Level of Digital Marketing Literacy Using the Experiential Learning Method Among Hospitality Students at Politeknik Harapan Bersama." The objective of this research is to evaluate and understand the level of digital marketing literacy possessed by hospitality students at Politeknik Harapan Bersama across various aspects, including the use of information technology, digital communication, online collaboration, and data security. This study employs a quantitative approach using a survey method, with questionnaires distributed to 26 students. The findings indicate that most students have an excellent level of digital marketing literacy, with an average percentage of 84.78%. However, there are still areas that need improvement, such as understanding digital ethics and selecting valid information. These findings provide valuable insights for developing more effective training programs to enhance digital skills in Hospitality Study Program.

The purpose of this research is to determine the influence of e-commerce, self-efficacy, and accounting information systems in entrepreneurial decision making for alumni of the Nusa Cendana Kupang University Accounting Study Program partially and simultaneously. The data analysis technique used in this research is multiple linear regression analysis technique. The data collection technique was carried out by distributing questionnaires. The sample used in this research were alumni from the Undana Accounting study program. The results of this research show that partially e-commerce, self-efficacy, and accounting information systems influence the entrepreneurial decision making of alumni of the accounting study program. The variables e-commerce, self-efficacy, and accounting information systems simultaneously influence entrepreneurial decision making for Undana accounting study program alumni. It is hoped that this research will contribute to alumni in making entrepreneurial decisions. In this way, they can continue to develop their abilities and deepen their accounting knowledge to support success in entrepreneurship.  

This study aims to analyze the implementation of Indonesian language in teaching Physical Education and its impact on the effectiveness of learning in students of the Physical Education, Health, and Recreation Study Program. The use of Indonesian language as a medium of instruction is expected to improve students' understanding of concepts, involvement, and active participation in academic activities. This study collected data through observations and questionnaires distributed to third-semester students. The results of the study indicate that the effective use of Indonesian language in teaching physical education, health, and recreation contributes positively to students' understanding of the material, increases involvement in class discussions, and facilitates better communication between lecturers and students. These findings provide important insights for the development of teaching strategies at the higher education level, especially to improve the quality of learning in the field of Physical Education.    

Speaking skills are more prioritized considering the function of English, namely for communication. This encourages the development of trends in English learning to include speaking in the sub-achievements of course learning in larger portions. in order to improve students' speaking skills, drill and practice method is needed to be applied as a variation of learning methods in the classroom. This research is aimed at determining what to extent drill and practice method can  improve students' speaking skills. Subjects of the research were 36 students of Diploma III Computer Engineering Study Program. Data were collected using pre-tests and post-tests, observation and documentation. Data were analyzed quantitatively using test and qualitatively described. The findings showed that in the first cycle, 83.33% of students' speaking scores were above the KKM, then in the second cycle it increased to 97.22%. This also applies to the average student score which increased from 67.38 in cycle 1 to 73.72 in the second cycle.In conclusion, drill and practice method can enhance students’ speaking skill.

The research aims to determine the influence of the marketing mix (4P) and consumer behavior on the intention to choose the Metallurgical Engineering study program. Analysis using Structural Equating Modeling (SEM) on Partial Least Square (PLS) and data collection by distributing questionnaires to 150 respondents who know Metallurgical Engineering, Institute Del Technology. Purposive sampling is the sampling method used in research. The research results show that the intention to choose a Metallurgical Engineering study program is strongly influenced by the marketing mix (4P) and consumer behavior.  

This study aims to determine the effect of financial literacy and lifestyle on saving behavior with self-control as an intervening variable among undergraduate students of the Faculty of Economics and Business at PGRI University Semarang. This research employs a quantitative approach with data collection methods using surveys conducted through questionnaires. The population of this study consists of 1,464 undergraduate students from the Faculty of Economics and Business cohorts 2020-2023. The sampling technique used is purposive sampling, involving 314 respondents from the Management Study Program and the Digital Business Study Program. Data analysis was performed using SEM with the assistance of SmartPLS software. The results of hypothesis testing indicate that financial literacy and lifestyle have a positive and significant effect on saving behavior. Additionally, self-control serves as a mediator in the relationship between financial literacy and lifestyle on saving behavior.   Keywords: , , ,

This article aims to understand whether cashback and price promotions can influence consumer behavior centered on students of the Sharia Economics Study Program, Faculty of Economics and Islamic Business, UIN Siber Syekh Nurjati Cirebon. This issue is focused on whether there is a change in the behavior of consumers who make purchases using Shopee. The cashback referred to in this study is a form of Shopee coins which can then be used to repurchase clothing products, household appliances, order food and other needs. The form of research used is associative quantitative research. The sample in this study were students of the Faculty of Economics and Islamic Business UIN Sheikh Nurjati Cirebon Sharia Economics Study Program. The sample in this study amounted to 70 respondents. The data was collected through distributing questionnaires which were then processed with multiple regression analysis techniques using the IBM SPSS Statictics 25 application. This study concludes that based on the results of the hypothesis test, the Cashback promotion variable has a positive and significant effect at a value of 3.535 on consumer behavior and the Price variable has a positive and significant effect at a value of 6.515 on consumer behavior. The simultaneous test shows that cashback promotion and price have a positive and significant effect with an fcount value of 45.569 and the test value of the coefficient of determination on the independent variable of 57.7% on the dependent variable. With the regression equation obtained 5.451 + 0.268X1 + 0.461X2.