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This study investigates how Lembaga Musik Pervagatus, a group that does not display Islamic identity, creates an Islamic musical image when performing at religious events in Islamic campuses.  This study investigates how visual elements, song selection, and stage interaction influence audience perception. It does so using qualitative methods through interviews and performance observations.  How the band's performative identity is influenced by attributes such as appearance, personality, cultural values, and audience relations is studied using Kapferer's Brand Identity Prism model.  Conversely, Stuart Hall's theory of representation helps explain how Islamic meaning emerges in the context of events. The results show that the image of Islamic music attached to Pervagatus does not originate from the band's original identity; rather, it is a construction of meaning influenced by the context of religious events and the audience's interpretation of the song ‘Maulana Ya Maulana’ that they performed.  This perception was further reinforced by their neat, polite, and enthusiastic appearance.  The results show that the relationship between performance, context, and audience interpretation shapes the image of Islamic music on campus.

Women are an interesting subject of analysis in the media, especially in films. The status of single women, meaning those without a partner, is often accompanied by negative stigma and social pressure to meet societal expectations. This phenomenon is often perceived as a failure to fulfill one's expected role, thereby creating various challenges for single women. This study aims to examine the representation of singlewomen through the character Lainy in the film Kinda Pregnant, exploring how Lainydeals with social stigma and pressure related to her status. Using Stuart Hall's theory of representation, this study applies a descriptive qualitative method and a semiotic approach developed by Roland Barthes. This study analyzes 12 selected scenes to identify relevant themes, such as expectations, reproductive myths, social pressure, and negative stereotypes faced by single women. The analysis reveals that single women are often labeled as “old maids” and compared to the ideal married woman. In this context, Lainy is depicted as struggling against societal expectations regarding marriage and motherhood, while striving to find self-acceptance amid the stigma attached to her status. This study aims to provide insights into the challenges faced by single women in social and cultural contexts, emphasizing the importance of solidarity among women.

This study aims to analyze the representation of Sultan Agung’s leadership in the film Sultan Agung directed by Hanung Bramantyo, using a descriptive qualitative approach. The research highlights how film as a medium constructs the meaning of leadership through narrative, visual elements, cultural symbols, and character development. Stuart Hall’s theory of representation is utilized to understand meaning construction in film, while leadership analysis refers to charismatic, transformational, and authoritarian models. Roland Barthes’ semiotic analysis is applied to examine denotation, connotation, and myth within the film’s elements. Data were collected through observation, documentation, interviews, and literature study, then systematically processed and analyzed. The findings show that Sultan Agung portrays not only a historical figure of leadership but also reflects cultural values and national identity relevant to contemporary Indonesia. The representation of leadership is constructed through cultural symbols, dialogues, and a meaningful storyline, generating new discourse about the ideal leader in modern society. This study is expected to enrich media and leadership studies and contribute to the development of contextual leadership insight among the younger generation.

This study examines the role of sound design in creating a mystical atmosphere in the song “Alternate Universe” by the independent Yogyakarta band, The Melting Minds. The song adopts an exploratory approach to sonic atmosphere creation through elements such as sub-bass drones, long reverbs, pitch-shifted vocals, and extreme spatial panning. The aim of this research is to identify the sound design techniques used and analyze how listeners interpret their listening experience and how these elements contribute to the emotional experience and mystical perception built by the song. The approach used in this research is a qualitative descriptive-interpretative method, with data collected through audio analysis, documentary observation, semi-structured interviews, and open-ended questionnaires given to 15 experimental music listeners. The theoretical framework includes Schafer’s soundscape theory, Schaeffer’s sound objects, Juslin & Västfjäll's BRECVEMA model of music emotions, and Stuart Hall’s reception theory to understand how listeners interpret their experience. The results show that sound design in this song is used strategically to create a transcendental listening experience, evoking a liminal and affective atmosphere. Techniques such as the use of deep sub-bass drones, extended reverbs, pitch-shifted vocals, and extreme spatial panning were found to be highly effective in shaping a mysterious and profound atmosphere. Listeners reported visualizations of a supernatural space, a floating sensation, and even intense spiritual experiences during the listening. 

Social media has become a new cultural space for teenagers to express themselves, interact socially, and form a self-image online. Trend culture on social media has become an important phenomenon in the dynamics of digital communication, especially among teenagers and the younger generation. Trend culture is a fluid cultural space where values, norms and identities are constantly negotiated through virtual interactions. Rapidly evolving trends through platforms such as TikTok, Instagram, and YouTube not only reflect lifestyle changes, but also become a means of self-expression, identity formation, and the search for social validation. This research aims to analyze how adolescent identity is represented through trend culture on social media in interaction patterns, meaning construction, and user self-representation. This research uses a descriptive qualitative approach with data collection techniques in the form of digital observation of active teenage users of the Instagram and TikTok platforms. The theory used is Stuart Hall's representation theory. The representation is not singular, but rather fluid and performative, depending on social dynamics, recognition needs, and symbolic interactions in digital space. The results show that cultural trends, such as viral challenges, clothing styles, the use of visual filters, and the use of certain captions, become an important medium in the construction and representation of teenage identity.

Social media has become one of the main channels for disseminating information, including local news relevant to people’s daily lives. This study aims to analyze the reception of followers of the Instagram account @radarbogor.id in consuming local news. The research used a qualitative approach with a reception analysis method based on Stuart Hall’s theory, which classifies audience responses into dominant-hegemonic, negotiated, and oppositional positions. Data collection was conducted through in-depth interviews with three informants who actively follow the account. The results show that the followers tend to interpret the content from dominant-hegemonic and negotiated positions. They consider the @radarbogor.id account to be a reliable and up-to-date news source, though some still independently verify the information. Factors that influence positive reception include the informative nature of the content, visually appealing design, and simple language. However, criticism was noted regarding the poor audio quality in video uploads, which can affect audience engagement. This study concludes that social media followers are not passive consumers but active interpreters of media messages who critically evaluate the information they receive.

This study examines the reception of Riau University students regarding sharing culture with the "first person challenge" in @Iben M.A TikTok content. Using Stuart Hall's reception analysis approach with qualitative methodology, this research involved interviews with ten students from diverse faculties. The findings reveal three distinct reception positions: dominant (three informants who fully accept the content as positive sharing culture), negotiated (five informants who accept with reservations about public display of charity), and oppositional (two informants who reject the content as exploitation or virtue signaling). Reception differences were influenced by economic background, religion, parental upbringing, education, interests, and habits. Despite varying interpretations, most informants recognized the content's positive impact while expressing concerns about maintaining the essence of sharing culture in digital media representation..

Neo-feudalism Analisis Resepsi, Fariz Egia Gamal, Akar Permasalahan Di Dunia, Neo Feodalisme describes the resurgence of social and economic patterns resembling medieval feudalism in a modern context. This phenomenon is characterized by increasing social and economic inequality and the concentration of wealth and influence among a few individuals or groups, reflects a distribution structure similar to that implemented in the feudal system of the past. This study aims to analyze the audience reception of Gamal's YouTube content in the episode "Root Problems in the World." The research utilizes Stuart Hall's reception analysis methodology, with data collected through observation and documentation techniques. The analysis is based on three categories (Dominant Hegemonic Position, Negotiated Position, and Oppositional Position) of audience comments on Gamal's YouTube content in the episode "Root Problems in the World." The results show that out of 300 comments interpreting Gamal’s YouTube content in the episode "Root Problems in the World," 265 comments fall into the dominant hegemonic position, 30 comments fall into the negotiated position, and 5 comments fall into the oppositional position.

The life of the people of Jember, which has long been inseparable from tobacco farming activities, sparked the birth of the idea of building a tobacco museum. This tobacco museum can be said to be a representation of how tobacco developed in the city of Jember. Several aspects contained in it also support the representation process. Starting from the beginning of the construction of the museum which was inspired by the habits of the people of Jember city, namely tobacco farming, the names of several agricultural tools were born from the language of the local community, even to the concept of the building which was interpreted as having similarities with one of the tools for tobacco production, namely the Atag warehouse. This research uses a representation theory perspective proposed by Stuart Hall. According to Hall, there are three approaches to the representation process consisting of reflective, intentional and constructionist approaches. The aim of this research is to find out how the representation process occurs in the tobacco museum. This type of research is qualitative research with an ethnographic approach. The results of the research show that there has been representation in the tobacco museum where the process involves various aspects contained in the museum itself.    

This article aims to analyze the representation of Jember culture in the Jember Fashion Carnival (JFC) using Stuart Hall's representation theory approach.  The main concepts applied in this analysis are change and resistance, which are used to understand how cultural symbols are represented and interpreted in JFC.  The data collection process was carried out through literature study.  Where the data obtained comes from the results of research and scientific work of other people which is studied and then developed.  Data analysis was carried out by combining the concepts of Stuart Hall's representation theory with the findings found in the JFC event.  The results of the literature study analysis show that JFC is an important forum for representing Jember's cultural identity through costume modifications, dance, music and other performances.  In addition, the media plays an important role in the spread and influence of these cultural representations.  In the context of Stuart Hall's representation theory, change refers to the transformation of cultural symbols in the JFC, while resistance describes the process of building cultural representations through interactions and agreements between JFC actors, the government and society.  Through this process, Jember's cultural identity is represented and interpreted in JFC events.  The implication of the results of this research is the need for continuous support in developing and promoting Jember culture through collaborative efforts between the government, cultural actors and the community.  In this case, JFC can be an effective means of strengthening and expanding understanding and appreciation of Jember's cultural identity.

This study aims to reveal the anomaly of female domination: the moral message in Djarum 76 advertisement version of the genie is afraid of the wife, by representing something that is not visible on the surface. This article is a qualitative descriptive research type with Roland Barthes' semiotic analysis based on Stuart Hall's representation theory. Primary data through observation of text and audio-visual images from advertisements, and secondary data from relevant literature, then analyzed based on the concept of The Codes of Television. The results of the study show: in the Djarum 76 advertisement, the version of the genie is afraid of his wife, builds the image that men are afraid of their wives, which can be seen from the activities, sounds, expressions, camera techniques, and existing ideology. This anomaly is a reality that occurs a lot in the reality of society where a household is dominated by the wife. The research implication, narrative experience brings the consumer's mood to the narrative which is carried as a moral message. More specific research is needed to reveal the atmosphere of the relationship built on the research focus.