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The development of sustainable tourism villages requires the implementation of management practices that enhance environmental performance through environmentally oriented leadership, community participation, and stakeholder engagement in achieving sustainability goals. This study aims to examine the influence of green leadership and community involvement on green performance, with employee engagement serving as a mediating variable among the stakeholders and managers of Punten Tourism Village, Batu City. A quantitative approach with an explanatory research design was employed. The study involved all stakeholders and managers of Punten Tourism Village using a saturated sampling technique. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that green leadership and community involvement have positive and significant effects on green performance. Both variables also significantly enhance employee engagement, which, in turn, positively and significantly influences green performance. Furthermore, employee engagement partially mediates the relationships between green leadership and green performance, as well as between community involvement and green performance. These findings suggest that improving the environmental performance of tourism villages requires the integration of green leadership, active community involvement, and stronger stakeholder engagement to support the implementation of sustainable tourism practices.

This study aims to analyze the effect of artificial intelligence (AI)-based demand forecasting and big data analytics on inventory optimization through prediction accuracy among e-commerce actors or marketplace sellers in Curug. This research employed an explanatory quantitative approach involving 100 respondents selected through purposive sampling based on predefined criteria relevant to the research objectives. Data were collected using a structured Likert-scale questionnaire and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) by evaluating the measurement model, structural model, and mediation effects. The findings reveal that AI-based demand forecasting and big data analytics have a positive and significant effect on prediction accuracy. Furthermore, prediction accuracy has a positive and significant effect on inventory optimization and significantly mediates the relationship between AI-based demand forecasting, big data analytics, and inventory optimization. These findings indicate that the integration of AI and big data analytics contributes to more accurate demand prediction, leading to improved inventory management performance. The implication of this study suggests that e-commerce actors should improve data quality, analytical capability, and the adoption of predictive technologies to support more accurate, efficient, and responsive inventory decisions, thereby enhancing operational performance and competitiveness in responding to dynamic market demand.      

This study aims to analyze the influence of digital experience and customer experience on passenger loyalty on the Progo Train route, Pasar Senen–Lempuyangan. The increasing digitalization of public transportation services through the Access by KAI application has highlighted the importance of examining the quality of digital experience and customer experience in maintaining passenger loyalty. The study employed a quantitative approach with a causal associative design. Data were collected from 150 respondents through a questionnaire with a five-point Likert scale using a purposive sampling technique. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software (Ringle et al., 2024). The results of the outer model evaluation showed that all indicators had outer loadings > 0.70, Average Variance Extracted (AVE) > 0.50, Composite Reliability (CR) and Cronbach's alpha > 0.70, thus all constructs were declared valid and reliable. The inner model test shows that digital experience has a positive and significant effect on passenger loyalty (β = 0.192; T = 2.237; p = 0.025). Customer experience also has a positive and significant effect on passenger loyalty (β = 0.243; T = 3.268; p = 0.001). The coefficient of determination (R²) of 0.133 indicates that both variables explain 13.3% of the variance in passenger loyalty. The customer experience variable has a more dominant influence than digital experience on Progo Train passenger loyalty.

Employee performance is essential to organizational success, particularly in the service industry, where service quality depends heavily on employees’ capabilities and workplace conditions. This study examines the effects of a learning organization culture and the work environment on employee performance, with job satisfaction as a mediating variable among service sector employees in West Jakarta. A quantitative causal approach was employed using an online questionnaire distributed through purposive sampling, resulting in 210 valid respondents. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that both a learning organization culture and a positive work environment have significant positive effects on job satisfaction. In addition, learning organization culture, work environment, and job satisfaction each positively and significantly influence employee performance. Job satisfaction also mediates the relationships between learning organization culture, work environment, and employee performance. These results suggest that organizations can improve employee performance by strengthening continuous learning practices, creating supportive working conditions, and enhancing employee satisfaction. The study contributes to the human resource management literature and provides practical guidance for organizations seeking sustainable performance through employee-centered management strategies.

The proliferation of social media interactions frequently results in an increased risk of cyberbullying. This study aims to evaluate the impact of digital literacy, digital security, and digital communication on cyberbullying prevention among Generation Z TikTok users. Employing an explanatory quantitative approach, data were collected through online questionnaires distributed to Generation Z students in the Information Systems Study Program at Universitas Internasional Batam. The respondent data were then analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique. The analytical results reveal that digital literacy does not significantly affect cyberbullying prevention. Conversely, both digital security and digital communication demonstrate a significant impact on cyberbullying prevention. Among the investigated variables, digital communication exerts the most dominant influence on preventing cyberbullying. These findings suggest that preventing cyberbullying requires more than merely digital knowledge; it heavily relies on the implementation of digital security measures and the capacity for ethical communication in digital environments. Ultimately, this research is expected to serve as a valuable reference for formulating effective cyberbullying mitigation strategies for Generation Z across social media platforms.

The development of the internet and social media has encouraged e-commerce companies to utilize digital platforms as a marketing tool, one of which is Shopee through TikTok social media. The high frequency of digital advertising is thought to influence consumer attitudes, especially among Generation Z as active TikTok users. To determine the impact of Shopee's digital advertising frequency on consumer attitudes using promotions as a mediating variable on Generation Z TikTok social media users in Tasikmalaya, this study employed quantitative, descriptive, and verification techniques. A total of 100 respondents were sampled using purposive sampling techniques. An online questionnaire with a Likert scale of 1 to 5 was used to collect research data. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS 4. The results showed that advertising frequency significantly and positively influenced consumer attitudes and promotions. In addition, promotions can mediate the effect of advertising frequency on consumer attitudes and have a beneficial and significant impact. These results indicate that consumer opinions towards Shopee will be more positive if advertisements are displayed more frequently and supported by appropriate promotions. This study serves as an academic reference and information source for businesses seeking to optimize social media-based digital marketing strategies.

The rapid expansion of digital finance services, particularly Buy Now Pay Later (BNPL) platforms such as Shopee PayLater, has significantly altered consumption patterns among university students. The aim of this study is to examine the effect of Shopee PayLater usage and lifestyle on consumptive behavior, as to test the moderating role of financial literacy among Accounting Education students at Universitas Negeri Semarang (class of 2022). A quantitative explanatory approach was employed, with data collected via Likert-scale questionnaires distributed to 63 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results show that Shopee PayLater usage positively and significantly affects consumptive behavior (path coefficient = 0.440, p = 0.000), as does lifestyle (path coefficient = 0.408, p = 0.003). Financial literacy, however, does not directly influence consumptive behavior (p = 0.676). Notably, financial literacy significantly strengthens—rather than weakens—the effect of lifestyle on consumptive behavior (interaction coefficient = 0.253, p = 0.019), while it does not moderate the relationship between Shopee PayLater usage and consumptive behavior (p = 0.712). These findings contribute theoretically by extending the Theory of Planned Behavior, demonstrating that BNPL accessibility and lifestyle orientation are stronger predictors of consumptive behavior than financial knowledge alone. Practically, this study suggests that financial literacy interventions must be accompanied by self-regulation strengthening and consumer protection policies to effectively curb excessive consumption driven by digital credit services.

The rapid growth of e-commerce has significantly transformed consumer purchasing behavior, particularly in how information is accessed and evaluated. This study aims to analyze the impact of online reviews on consumer purchasing decisions, with a specific focus on the mediating role of consumer trust. A quantitative research approach was employed using data collected from 150 e-commerce users through an online questionnaire. The data were analyzed using regression analysis and Structural Equation Modeling (SEM) to examine the relationships between variables.The results indicate that online reviews have a significant and positive effect on purchasing decisions. Additionally, online reviews significantly influence consumer trust, which in turn positively affects purchasing decisions. The findings also reveal that consumer trust partially mediates the relationship between online reviews and purchasing decisions. This suggests that credible, high-quality, and consistent reviews not only directly influence consumer decisions but also indirectly affect them by building trust.This study contributes to the existing literature on electronic word-of-mouth (e-WOM) and consumer behavior by confirming the importance of online reviews in shaping purchasing decisions in digital environments. From a practical perspective, the findings highlight the need for e-commerce businesses to effectively manage online reviews, encourage authentic customer feedback, and maintain transparency to enhance consumer trust and improve sales performance.

Penelitian ini mengkaji kesiapan transformasi digital pada usaha penjualan suku cadang otomotif menuju Autonomous Supply Chain (ASC) dengan menggunakan model MIISI. Pendekatan kuantitatif digunakan melalui survei terhadap 32 responden dan dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa tingkat kesiapan berada pada kategori sedang hingga tinggi. Di antara dimensinya, Integration memiliki nilai tertinggi, sementara Instrumentation dan Standardization menunjukkan kesenjangan terbesar dibandingkan kondisi ideal. Tingkat kematangan digital berada pada Level 2–3, yang mengindikasikan bahwa sistem sudah terintegrasi sebagian namun belum sepenuhnya otonom. Selain itu, hasil SEM (R² = 0,164) menunjukkan bahwa tidak terdapat pengaruh langsung yang signifikan terhadap ASC, meskipun hubungan antar dimensi bersifat signifikan dan bertahap. Dimensi Integration menjadi faktor paling dominan, yang menegaskan bahwa kesiapan menuju ASC memerlukan proses transformasi digital yang berkelanjutan, terstruktur, dan terintegrasi.

This study aims to examine the effect of Work-Life Balance and Organizational Commitment on Turnover Intention with Job Stress as a mediating variable among working Master of Management students. This study applies the Job Demands-Resources Model and Social Exchange Theory to explain the relationships among variables. A quantitative approach with a causal research design was employed. The population consisted of 95 working Master of Management students enrolled in 2025, and 50 respondents were selected using purposive sampling. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that Work-Life Balance and Organizational Commitment have significant negative effects on Job Stress, while Job Stress has a significant positive effect on Turnover Intention. However, Work-Life Balance and Organizational Commitment do not directly affect Turnover Intention. Furthermore, Job Stress significantly mediates the effects of Work-Life Balance and Organizational Commitment on Turnover Intention. These findings indicate that reducing job stress is an important mechanism for lowering Turnover Intention among working students. The study contributes to the application of the Job Demands-Resources Model and Social Exchange Theory in the context of working graduate students.

This study examines the effect of workload and work-life balance on employee performance through job satisfaction among working master’s students in Jakarta. This population faces dual demands from professional and academic responsibilities, making the maintenance of job satisfaction and performance increasingly challenging. Drawing on the Job Demands-Resources (JD-R) Model and Social Exchange Theory, this study investigates how job demands and resources influence employee outcomes. A quantitative causal approach was employed using data from 57 working master’s students collected through convenience sampling. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4. The results show that workload negatively and significantly affects job satisfaction but has no significant direct effect on employee performance. In contrast, work-life balance positively and significantly affects both job satisfaction and employee performance. Job satisfaction positively affects employee performance and fully mediates the relationship between workload and employee performance, while partially mediating the relationship between work-life balance and employee performance. These findings support the JD-R Model and Social Exchange Theory by highlighting the role of job satisfaction as a mechanism linking work conditions and employee performance. Practically, organizations and higher education institutions should support work-life balance and manage workload effectively to enhance satisfaction and performance among working postgraduate students.

This study aims to analyze the effect of financial statement quality and internal control systems on the tax compliance of salted egg MSMEs in Brebes Regency, with business performance as a mediating variable. The research employed a quantitative approach using primary data collected through questionnaires distributed to 150 respondents selected through purposive sampling techniques. Data analysis was conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results indicate that the quality of financial statements has a positive and significant effect on business performance, but a negative and significant effect on MSME tax compliance. Meanwhile, the internal control system does not significantly affect business performance, but has a positive and significant effect on tax compliance. Business performance is also proven to have a positive and significant effect on tax compliance and is able to mediate the effect of financial statement quality. These findings provide an important contribution by showing that high-quality financial statements support business operational management; however, tax assistance and guidance are still needed so that these reports can effectively improve tax compliance.

The study aims to analyze the influence of consumption behavior, projected through cultural, social, personal, and psychological factors, through Generation Z's decision to use the Quick Response Code Indonesian Standard (QRIS). The focus subjects were taken from undergraduate students of Economics at Surabaya State University from 2021 to 2024 who are active users of QRIS. Using an associative quantitative approach using primary data to be collected using an online questionnaire distribution. The data analysis technique applied Structural Equation Modeling–Partial Least Square (SEM-PLS) using SmartPLS 4 software. The results of the study showed that four factors of consumption behavior, namely cultural factors, social factors, personal factors, and psychological factors, have a positive and significant impact on students' decisions to use QRIS. Evaluation of the F-square value F2 shows that psychological factors (internal motivation, perceived ease, security, and trust) are the most dominant predictors with the largest effect value of 0.434 in influencing the decision to adopt this digital payment system technology. These findings indicate that a combination of students' internal motivation, the digital culture inherent in the campus environment, and the demands of practicality in Generation Z's lifestyle strengthen the decision to use QRIS in daily economic activities.  

This study aims to analyze the influence of product quality and service quality on repurchase intention through customer satisfaction at Famicafe Surabaya. The background of this research is driven by the rapid growth of the retail cafe industry in Surabaya and a recorded 23.8% decline in total transaction volume at Famicafe during the final quarter of 2025. This study employs a quantitative approach involving 100 respondents selected via purposive sampling, and data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that product quality does not have a significant direct effect on repurchase intention. However, service quality and customer satisfaction were found to have a positive and significant influence on repurchase intention. Furthermore, product quality and service quality significantly influence customer satisfaction. Crucially, customer satisfaction acts as a full mediator linking product quality to repurchase intention and as an essential mediator in the relationship between service quality and repurchase intention. These findings confirm that to foster loyalty and boost repurchase intention at Famicafe Surabaya, product and service excellence must be effectively translated into actual customer satisfaction.

This study aims to analyze the influence of product knowledge, corporate image, relationship marketing, and trust on customers’ savings decisions at Bank Syariah Indonesia (BSI) KCP Jakarta Duri Kosambi, as well as examine the moderating effect of word of mouth in the relationship between these variables. The background of this research is based on the relatively low number of customers at BSI KCP Jakarta Duri Kosambi, which only reached 515 customers by the end of 2023, despite the large Muslim population in Cengkareng District, which represents a significant potential market for Islamic banking services. This study employs a quantitative research method using a questionnaire distributed to 100 customers selected through accidental sampling techniques. The data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4.0 software. The results indicate that product knowledge, corporate image, relationship marketing, and trust each have a significant positive effect on savings decisions, as reflected in their respective path coefficients and t-statistics. Furthermore, word of mouth is found to significantly moderate only the relationship between relationship marketing and savings decisions, while its moderating effect on product knowledge, corporate image, and trust is not significant. These findings suggest that BSI KCP Jakarta Duri Kosambi should strengthen marketing strategies focusing on customer knowledge, institutional image, relationship quality, and trust to enhance customers’ savings decisions.  

This study aims to analyze the effect of Perceived Organizational Support (POS) and Work Engagement on employee performance with organizational commitment as a mediating variable at SMEs in Kasongan, Bantul, Yogyakarta. This research was motivated by the importance of improving employee performance in the SME sector, which still faces various challenges, such as low employee engagement, suboptimal organizational support, and weak organizational commitment. This study employed a quantitative approach using a survey method. The population of this research consisted of employees working in SMEs in Kasongan, Bantul, Yogyakarta. The sampling technique used was purposive sampling with a total of 150 respondents. Data were collected through questionnaires using a Likert scale. The data analysis method used was Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results showed that Perceived Organizational Support had a positive and significant effect on employee performance. However, Work Engagement did not have a significant direct effect on employee performance. In addition, Perceived Organizational Support and Work Engagement were found to have a positive and significant effect on organizational commitment. Organizational commitment also had a positive and significant effect on employee performance. The mediation test results indicated that organizational commitment partially mediated the effect of Perceived Organizational Support on employee performance and fully mediated (full mediation) the effect of Work Engagement on employee performance. This study implies that improving organizational support and strengthening organizational commitment are important strategies for enhancing employee performance in the SME sector, particularly in SMEs in Kasongan.

The growth of digital banking services has inspired banks in Indonesia to provide a package of services not limited to financial transaction purposes but also lifestyle commerce and shopping. Yet, it is observed that the use of the Livin’ Sukha service in the Livin’ by Mandiri app is quite low compared to other digital banking services. Therefore, this study will examine the effect of perceived benefits, perceived risk, and perceived trust on customers' willingness to use Livin’ Sukha services for shopping activities at Alfamart. For this purpose, a quantitative research design was applied by utilizing a survey research methodology with a sample of 200 users of Livin’ by Mandiri, selected using purposive sampling technique. The data were gathered by distributing online surveys and analyzed using Structural Equation Modeling based on Partial Least Square. It was discovered that there is a positive relationship between perceived benefits and perceived trust and perceived benefits and willingness to use; meanwhile, perceived risk showed negative relationships with perceived trust and willingness to use. Furthermore, perceived trust has positive relationships with customers' willingness to use Livin’ Sukha services. Besides, it has been revealed that household shopping activities have good potential to increase customers' engagement and transactions  

This study aims to analyze the strategic role of relationship marketing in sustaining long-term customer value among customers in Yogyakarta. A quantitative approach with an explanatory research design was employed. Primary data were collected through questionnaires distributed to 160 respondents selected using purposive sampling. Respondents were at least 17 years old, had purchased or used the company’s products or services at least twice within the last six months, and had experience interacting with the company through direct or digital channels. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that relationship marketing has a positive and significant effect on customer trust and customer satisfaction, both of which positively influence customer loyalty. Customer loyalty, in turn, significantly affects long-term customer value. Relationship marketing also directly influences long-term customer value, although indirect effects through trust, satisfaction, and loyalty provide stronger explanations. These findings confirm that relationship marketing is a strategic approach for building valuable long-term relationships. The study contributes to relationship marketing, commitment-trust, and customer value theories while providing managerial implications for sustaining business performance in competitive markets.  

This study aims to analyze the influence of electronic word of mouth (E-WOM) on purchase intention of iPhone brand smartphone through brand image as a mediating variable in Management students of Makassar State University. This study is motivated by the rapid development of digital technology and the increasing use of social media as a source of information that influences consumer perceptions and purchasing decisions, especially among students. The phenomenon of the rise of online product reviews, comments, and recommendations makes E-WOM an important factor in shaping brand image and driving consumer purchase intention. This study uses a quantitative explanatory approach survey method with purposive sampling technique, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that electronic word of mouth (E-WOM) has a positive and significant effect on purchase intention and brand image, brand image also has a positive and significant effect on purchase intention, and is able to significantly mediate the relationship between E-WOM and purchase intention of iPhone brand smartphone. These findings indicate that the better the quality of information and reviews conveyed through E-WOM, the stronger the brand image formed and the higher the consumer's purchase intention.

This study aims to examine the influence of Glad2Glow product quality on consumer trust and purchasing decisions for Glad2Glow skincare products through the online platform TikTok Shop in Tasikmalaya Regency. The research employed a quantitative approach using a survey method involving 60 respondents who had previously purchased Glad2Glow skincare products. Data were collected through a questionnaire based on a Likert scale ranging from 1 to 5. The collected data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique with the SmartPLS application. The results indicate that product quality is the strongest factor influencing consumer trust, with a path coefficient of 0.737 (T = 9.938; P = 0.000). Product quality also has a significant effect on purchasing decisions, with a coefficient of 0.505 (T = 6.129; P = 0.000). These findings demonstrate that better product quality increases consumer confidence in the product and encourages stronger purchasing decisions. The study highlights the importance of maintaining product quality as a strategic factor in building consumer trust and improving purchasing behavior in a social commerce environment. Therefore, businesses operating through digital platforms such as TikTok Shop should prioritize product quality to strengthen customer relationships and enhance market competitiveness.