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The management of educational institutions has a strategic role in determining the direction of growth and sustainability of the institution. The success of this management is highly dependent on the administrator's ability to analyze the external environment, understand the position of competitors, optimize internal potential, and formulate superior strategies that are able to maintain competitiveness without ignoring the fundamental values ​​of education. In this context, the application of marketing management becomes an important need. This study aims to analyze marketing management in increasing public trust in the Darul Hikmah Islamic Boarding School in Tulungagung. This study uses a qualitative phenomenological approach with data collection techniques through interviews, observations, and documentation. Data analysis is carried out through data condensation, data presentation, and drawing conclusion/verification. The results of the study indicate that the marketing strategy of the Darul Hikmah Islamic Boarding School in Tulungagung in building public trust is implemented through four main elements: (1) Product – offering quality educational services with character strengthening, implementing the curriculum of the Ministry of National Education, Ministry of Religious Affairs, local content, and superior extracurricular programs; (2) Price – affordable registration and administration fees and adjusted to the economic conditions of the community; (3) Place – the location of the Islamic boarding school is strategic, easy to reach, and has a conducive learning environment; and (4) Promotion – conducted through visits to elementary schools, installation of promotional media (billboards, banners, brochures), publication of extracurricular achievements, and utilization of social media such as Facebook, Instagram, YouTube, and the Islamic boarding school's official website.

In every educational institution, management is needed that prioritizes student character education, this management can be carried out outside school hours. Similarly, at Bina Madina Denpasar Vocational School, practicing Islamic arts curricular management extracts which aim to strengthen students' character values. The aim of this research is to find out: 1) The implementation of strengthening students' character values ​​through Islamic arts extracurricular management at Bina Madina Denpasar Vocational School for the 2019/2020 academic year, 2) What are the supporting and inhibiting factors for the implementation of strengthening students' character values ​​through extracurricular management Islamic art at Bina Madina Denpasar Vocational School for the 2019/2020 academic year. This research uses a descriptive qualitative approach. The resource persons in this research were the school principal, head of curriculum, head of student affairs, religious teachers, and students. The data collection techniques used were interviews, observation and documentation. Data analysis was carried out interactively, starting from data reduction, data presentation, and drawing conclusions. The research results found: 1) The implementation of strengthening students' character values ​​was carried out by practicing recitation, discussions among members, advice/advice. Conceptualized in three pillars; The Moral of Knowing, the Moral of Loving, and the Moral of Doing. 2) Supporting factors for strengthening students' character values ​​are the active role of educators and support from the school principal, as well as adequate infrastructure. 2) The inhibiting factors are that students are not consistent in implementing noble morals, students' abilities are limited, time is not right, and the distance between the school and the students' home is quite far.