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The process of manually identifying fruits to determine ripe and unripe can affect the production and quality of the food and beverages themselves. The CNN method is able to group images and analyze images based on objects. Therefore, it is necessary to conduct research using the CNN method on the ripeness of strawberries. This study aims to determine the level of maturity of strawberries during harvest time. The accuracy graph shows that the model is not only capable of learning the training data well but can also generalize well to the validation data. In contrast, the validation accuracy graph starts from 0.825 in the 0th epoch and rises consistently until it reaches 0.975 in the 30th epoch. Both charts remained stable above those values throughout the training period. Overall, the development of the CNN model for the detection of strawberry ripeness resulted in excellent performance. The model achieved the lowest loss of 0.0383 and an accuracy as high as 98% on the validation data, demonstrating a strong ability to accurately predict between ripe and unripe strawberries.

The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area. This research was conducted in June 2022 in the area of ​​Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency. Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.