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Sei Naga Lawan is a coastal village that has natural tourism potential and is included in an ecotourism conservation area that can revive the economy, especially on the mangroves coast of Kampung Nipah, Serdang Bedagai Regency, North Sumatra. To increase the participation of the Kampung Nipah Village community, the researchers initiated a mini community service program that is directly related to the empowerment of natural tourism potential in Sei Naga Lawan Village, especially the development of the beach area in Village Nipa palm. In connection with the above, researchers conducted socialization and strategies for conservation and management of mangrove forest using lecture and discussion methods followed by mangrove planting activities. The results of the activity show that the implementation of the Community Service Program in Kampung Nipah, Sei Naga Lawan District has been successfully carried out well. This can be seen from the enthusiasm of community members during lectures and discussions. During the seedling planting stage, they also worked together to plant according to what the service team directed. It is hoped that this service can provide knowledge and provide understanding and skills to the local community that Kampung Nipah, Sei Naga Lawan District has an important role as an economist buffer in the future.

The development of coastal and marine ecotourism must consider two aspects, namely the tourist destination aspect and the market aspect. Even though in its development it adheres to the concept of products and markets, the development of tourism products still ensures the preservation of natural and cultural resources of coastal and marine communities. Nowadays, ecotourism in mangrove forests is seen as being able to synergize with real conservation measures for the mangrove forest ecosystem. The potential of mangroves can be used as a tourist attraction as well as an effort to rehabilitate and conserve mangrove areas. The aim of writing this article is to find out the strategy for developing ecotourism, especially mangrove ecotourism, which is based on previous case study research. From the three case studies, it can be concluded that the ecotourism development strategy is determined by analyzing the conditions and feasibility of ecotourism.