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Aretha Widi Ailani

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

Ekawahyu Kasih; Farah Qalbia; Novrizal Novrizal

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

In the dynamic landscape of Human Resource Management (HRM), the emergence of Artificial Intelligence (AI) technologies presents both challenges and opportunities. This research aims to explore strategies for empowering talent amidst AI innovations in HRM. The research adopts a phenomenological approach to delve into the lived experiences of HR professionals and employees within organizations integrating AI technologies. Through purposive sampling, data were collected via in-depth interviews and focus group discussions. Thematic analysis was employed to identify patterns, themes, and insights from the narratives. The findings reveal a nuanced understanding of how AI impacts talent management practices, including recruitment, training, performance evaluation, and career development. Moreover, the research elucidates the importance of human-centric approaches in leveraging AI to augment rather than replace human capabilities. These insights contribute to enhancing organizational strategies for talent empowerment in the era of AI-driven HRM innovations.

Ruslaini Ruslaini; Dadang Irawan; Farah Qalbia; Seger Santoso

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

This research aims to explore strategies for maximizing human capital in the context of advancing artificial intelligence (AI) technologies within the workforce. The study employs a phenomenological approach to understand individuals' experiences and perceptions regarding AI integration in the workplace. Through purposive sampling, data were gathered from a diverse pool of professionals across industries. Semi-structured interviews were conducted to delve into participants' perspectives on the impact of AI on job roles, skill requirements, and organizational dynamics. Thematic analysis was employed to identify recurring patterns and emergent themes within the qualitative data. Preliminary findings suggest a nuanced interplay between AI technologies and human capabilities, highlighting the need for upskilling, retraining, and fostering adaptability among employees. The study contributes to the discourse on optimizing human resources amidst rapid technological advancements, offering insights for organizational strategies to harness the synergy between human expertise and AI innovations in the future workforce.      

Muhammad Rizal; Novrizal Novrizal; Dadang Irawan; Mia Christy Patricia

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

This research aims to explore strategies for cultivating exceptional talent in the era of artificial intelligence (AI). The study employs a mixed-method approach, integrating interviews, surveys, and case studies to gather comprehensive data. The sample selection includes individuals from various industries known for fostering talent development, such as technology, education, and business. Through thematic analysis, the collected data are systematically examined to identify recurring patterns, emerging themes, and innovative practices in talent cultivation. Results reveal multifaceted strategies encompassing personalized learning, mentorship programs, continuous feedback mechanisms, and proactive skill development initiatives. Furthermore, the study highlights the significance of human-centric approaches in leveraging AI technologies to enhance talent development efforts. The findings contribute to a deeper understanding of how organizations can harness human potential effectively amidst technological advancements, paving the way for sustainable talent management practices in the AI era.    

Nurul Aflah Harahap; Khairina Tambunan

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Berikut suatu data dari kementerian koperasi maupun UMKM pada tahun 2014, terdapat sebanyak 57,8 jt pelaku UMKM di indonesia pada tahun 2017. Diperkirakan beberapa tahun kedepan jumlah pelaku UMKM akan terus bertambah dan UMKM memiliki peran serta strategis dalam perkembangan ekonomi nasional. UMKM juga berperan sebagai  distribusi hasil dan sejauh ini telah berkontribusi sekitar 57,60% produk domestic bruto (PDB) serta memiliki tingkat penyerapan tenaga kerja sebanyak 97% dari seluruh tenaga kerja nasional ( profil bisnis UMKM oleh LPPI dan BI, 2015). Dari data yang tercantum pad badan puasat statistic menunjukkan bahwa setelah krisis ekonomi tahun 1997-1998 jumlah UMKM tidak berkurang, UMKM bertambah, bahkan menyerap 85jt hingga 107jt pekerja hingga tahun2012. Dari jumlah tersebut UMKM menduduki jumlah sebanyak 99,99%, selebihnya sekitar 0,01% atau 4.968 unit ialah pengusaha besar. Contohnya dari kebijakan UMKM dipemerintah kabupaten blora terkait dengan peran UMKM terhadap pembangunan, secara khususnya dikabupaten blora sendiri. Banyak Langkah dan proses yang harus dilewati agar mencapai tujuan tersebut, sehingga dibutuhkan keseriusan antara pihak terkait maupun Kerjasama antar daerah. Bentuk nyata populisme ekonomi merupakan dalam suatu bentuk dukungan kepada UMKM, sehingga produksi UMKM tidak hanya dipasarkan dipasar local namun merambah kepasar yang lebih luas. Selain itu jika terdukung menggunakan informasi teknologi, pemasaran produk tidak lagi terhambat oleh waktu maupun tempat. Kata Kunci : , , 

Bashir Raza; Irfan Jameel Salman

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The integration of Artificial Intelligence (AI) in education presents both challenges and opportunities for 21st-century learning. This study explores the transformative potential of AI in enhancing personalized learning, adaptive assessments, and intelligent tutoring systems. The research aims to identify the key barriers to AI adoption in educational settings, including ethical concerns, data privacy, and technological infrastructure. Utilizing a qualitative approach, data were collected through literature reviews and expert interviews. The findings indicate that while AI can significantly improve learning outcomes and administrative efficiency, its implementation requires strategic planning, teacher training, and regulatory frameworks. This study highlights the importance of balancing AI-driven innovation with ethical considerations to maximize its benefits in education.

Mahfirotul Fitria; Meilan Arsanti; Cahyo Hasanudin

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2022 Pusat Riset dan Inovasi Nasional

Literasi digital di era society 5.0 sangatlah penting bagi masyarakat, dimana rancangan ini akan menjadi bagian utama dalam penerapan atau pemanfaatan teknologi digital. Pemanfaatan literasi digital ini juga sangat berperan penting dalam  pengetahuan dan keterampilan untuk menghadapi problematika literasi digital di era society 5.0 .Penelitian ini adalah jenis penelitian studi pustaka dengan mengunakan data sekunder yang berasal dari artikel jurnal nasional yang sesuai dengan topik penelitian. Hasil penelitian ini menunjukkan bahwa ada tiga strategi literasi digital yang harus dilakukan oleh masyarakat dalam menghadapi era society 5.0 yaitu 1). Berpikir kritis 2). Pemanfaatan teknologi informasi 3). Memahami digital culture.    

Suhairi Suhairi; Cici Winda Atila; Diana Diana; Niken Rahmadiyah; Rio Ariangga Hutagalung +1 more

Jurnal Manajemen Riset Inovasi 2022 Pusat Riset dan Inovasi Nasional

The purpose of this study is to analyze how the company's strategy dominates the international market.  PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market.  The products of PT Indofood in this study sell their products in several countries.  This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied.  From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year.  Indomia is also exported to more than 60 countries around the world.  The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).

Suryani Suryani

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2022 Universitas Maritim AMNI Semarang

The purpose of this research article is to find out the concept of Governance / Corporate social responsibility (CRS) and ethics in strategic management in the field of education. Corporate governance is a set of rules that govern the relationship between shareholders, managers, creditors, employees, and other stakeholders to balance their rights and obligations. Corporate social responsibility (CRS) is an activity carried out by companies as a form of supporting sustainable economic development through community or global empowerment. Management ethics is a process and effort in order to examine the truth about managerial practices that are used as guidelines for a person in carrying out and determining decisions in the organization. Ethics is not only necessary in social life, but in the world of management and business, ethics is also necessary in order for organizations to organize moral systems prepared to limit the actions of people. 

Mutaqin Saufi; Musyorofah Musyorofah; Ali Sibram Malisi

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2022 Universitas Maritim AMNI Semarang

This study aims to examine how strategies strengthen student morale through school programs. In analyzing the problem, this research uses descriptive method with observation, interview and documentation techniques. Some of the findings obtained from research that the strategy of strengthening students' morale is implemented in several aspects; firstly on the school's vision and mission where the school compiles the school's vision-mission and goals which imply faith, piety and religious values ​​to strengthen student morale, second on activities both habituation activities within the school environment or activities outside the school environment related to religious activities to increase religious values, third on school facilities and infrastructure, fourth on school rules which are arranged based on the school's vision-mission and goals. The research results show that the strategy is quite successful in strengthening student morale. There are several findings that can hinder the success of applying student moral values, such as: the number of students that is not balanced with the number of classes, the lack of optimal use of facilities, the lack of commitment from school members, especially the lack of parental cooperation in efforts to strengthen student morale.

Muhammad Ryan Lazuardi; Wedra Aprison; Syahrial Syahrial

Jurnal Inovasi Ilmu Pendidikan 2022 Pusat Riset dan Inovasi Nasional

Penelitian Tindakan Kelas (PTK) ini bertujuan medeskripsikan aktivitas dan kemampuan dalam melaksanakan shalat wajib lima waktu melalui strategi modelling the way pada siswa Kelas IV SD Islam AL-Ishlah Semester I tahun pelajaran 2022/2023. Penelitian ini dilaksanakan dalam 2 siklus, setiap siklus terdiri dari 4 tahapan yaitu tahap perencanaan, tahap tindakan, tahap pengamatan/observasi dan refleksi. Melalui strategi modelling the way dapat meningkatkan aktivitas dan kemampuan melakukan shalat wajib pada siswa Kelas IV SD Islam Al-Ishlah Semester I tahun pelajaran 2022/2023. Aktivitas belajar dari siklus I ke siklus II terdapat peningkatan: aspek membaca rukun shalat (nilai rata-rata meningkat 1,1; persentase naik 21,8%; dari kategori baik menjadi amat baik), aspek membaca syarat shalat (nilai rata-rata naik 0,7; persentase naik 14,8%; dari katoegori baik menjadi amat baik), aspek membaca hal yang membatalkan shalat (nilai rata-rata meningkat 0,7; persentase naik 15,7% dari kategori baik menjadi amat baik), dan aspek praktek shalat (nilai rata-rata naik 0,9; persentase naik 18,3%; dari kategori baik menjadi amat baik). Hasil belajar siswa dari kondisi awal siklus I ke siklus II mengalami peningkatan, yaitu dari 2 siswa (30%) yang mendapat nilai tuntas menjadi 13 siswa (100%). Terjadi peningkatan sebanyak 11 siswa (70%) dan nilai rata-rata kelas dari 60,2 menjadi 85,0 meningkat sebesar 24,8%.

Wasilah Wasilah; Siminto Siminto

Jurnal Inovasi Ilmu Pendidikan 2022 Pusat Riset dan Inovasi Nasional

Pendidikan karakter semakin mendapatkan prioritas dengan diberlakukannya Peraturan Pemerintah no 87 tahun 2017 tentang Penguatan Pendidikan Karakter yang merupakan gerakan pendidikan di bawah tanggung jawab sekolah untuk memperkuat karakter siswa (Pasal 1 PP no.87/2017). Penyelenggaraan Penguatan Pendidikan Karakter dilaksanakan dengan prinsip manajemen berbasis sekolah yang merupakan tanggung jawab kepala sekolah dan guru, sebagai pemenuhan beban kerja guru dan kepala sekolah (Pasal 6 ayat 3,4,5 PP 87/2017). Sesuai arahan presiden Joko Widodo bahwa pendidikan karakter pada jenjang pendidikan dasar mendapatkan porsi yang lebih besar dibandingkan pendidikan yang mengajarkan pengetahuan, untuk Sekolah Dasar sebesar 70 persen sedangkan untuk Sekolah Menengah Pertama sebesar 60 persen. Ketertarikan peneliti untuk mengkaji pendidikan karakter didasari oleh adanya penurunan karakter siswa kelas tinggi dibanding karakter siswa kelas rendah. Fokus kajian utama penelitian ini adalah manajemen penguatan pendidikan karakter di Sekolah Dasar yang meliputi perencanaan, pelaksanaan dan evaluasi. Kajian dalam penelitian ini adalah penelitian kepustakaan.  Hasil penelitiannya bahwa pertama, Perencanaan Penguatan Pendidikan Karakter Peserta Didik Pada Mata Pelajaran Pendidikan Kewarganegaraan di SMP IT Al-Manar Bun Kobar telah dilaksanakan dengan baik melalui penyusunan tujuan, strategi dan pemetaan kebijakan serta pemetaan prosedur dan penyempurnaan program menggunanakan rancangan RPP dan silabus; kedua, pelaksanaan Penguatan Pendidikan Karakter Peserta Didik Pada Mata Pelajaran Pendidikan Kewarganegaraan di SMP IT Al-Manar Bun Kobar berjalan dengan baik melalui kegiatan kegiatan bersifat religius, penanaman nasionalisme, peduli sosial dan kepedulian terhadap lingkungan; ketiga, evaluasi Perencanaan Penguatan Pendidikan Karakter Peserta Didik Pada Mata Pelajaran Pendidikan Kewarganegaraan di SMP IT Al-Manar Bun Kobar  melalui kegiatan pengawasan terhadap pelaksanaan kegiatan dengan melaksanakan refleksi, analisis dan rencana tindak lanjut berbasis pendidikan kewarganegaraan.

Natalia Arta Malau; Teguh Pamuji Tri Nur H

Proceeding. of The International Conference on Business and Economics 2022 Universitas 17 Agustus 1945 Semarang

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

Murti Wisnu Ragil Sastyawan; Loekas Soesanto; Bambang Purwanggono; Arfan Bakhtiar

Proceeding. of The International Conference on Business and Economics 2022 Universitas 17 Agustus 1945 Semarang

The information system is one of the strategic means in patient care-oriented management. So far, Regional Hospital RAA Soewondo Pati has never conducted an evaluation related to the management information system (HMIS), so it is not known that the existing system is effective and efficient to answer patient needs. The purpose of this study was to determine the effect of the hospital management information system with the structural equation modeling method approach. This research is a case study research with data collection method using a questionnaire. The data that has been collected is then analyzed using SEM analysis. The results of his research stated that the quality of the system had a significant positive effect on the use of information systems. There is a significant effect of system quality on user satisfaction. There is a significant positive effect between the quality of information on the intensity of the use of information. In this study, the intensity of the use of information systems does not play a role in increasing user satisfaction in using information systems. User satisfaction has a significant positive effect on net benefits.

Dwinanda Linchia Levi Heningdyah Nikolas Kusumawardhani

Jurnal Suara Pengabdian 45 2022 LPPM Universitas 17 Agustus 1945 Semarang

Globalization has penetrated the territorial boundaries of countries in the world, and has affected the order of people's lives, namely in the political, economic, social, cultural and legal aspects. Indonesia as a part of the world community cannot be separated from these influences, including the influence of the development of narcotics abuse. This paper will discuss the problem of the influence of globalization on the development of narcotics abuse, as well as strategies to deal with the development of narcotics abuse in the era of globalization. The discussion shows that the problem of narcotics abuse seems endless in Indonesia. For this reason, a strategy is needed in overcoming narcotics abuse, namely with pre-emptive, preventive and recessive efforts. Besides that, it is necessary to cooperate with the police of other countries in the form of cooperation between countries, the ASEAN regional area and internationally through the United Nations (UN) through the Interpol forum.

Pipit Irawati

Jurnal Inovasi Ilmu Pendidikan 2022 Pusat Riset dan Inovasi Nasional

The most noticeable impacts of the Covid-19 pandemic are school closures and online distance learning (PJJ). Online learning uses the Internet to provide teaching materials to students. Barriers to online learning are felt by both teachers and students, with streaming learning via Zoom sometimes having unstable internet connections. Another obstacle to online learning between teachers and students is the teacher-student relationship. You look nervous because you get stuck in the Zoom application. A barrier to online learning between students and parents is that it is difficult for working parents to tutor their children because they are working. The impact of online learning itself takes the form of reduced learning ability and changes in student behavior. The purpose of this non-research journal is that schools need new strategies to meet their post-pandemic educational goals. In order to overcome this, it is necessary to develop human resources by implementing education that reflects the cultural characteristics of the country. Education must respond not only to global requirements, but also to developments in digital technology.

Andri Ariansyah Nasution; Anggi Mayasari Lubis; Dini Azlina Pane; Sherlyta Mardiani

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

This study aims to determine the influence of external business environmental factors and strategic planning on company performance. This study was conducted with a sample of 30 respondents with this sampling technique is probability sampling from multiple linear regression calculations, obtained Y = 3.302 + 0.564X1 + 0.661X2 The results of this study obtained t test, for variables: External Business Environment Factors (X1) t count (2.505) > t table (2.051831) with a significant value of 0.000 <0.05, meaning that there is a significant influence of External Business Environmental Factors on Company Performance. Meanwhile, for the results of the t-test of Strategic Planning (X2), namely t count (2.690) > t table (2.051831) with a significant level of 0.000 <0.05, meaning that there is a significant effect of Strategic Planning on Company Performance. Based on the calculated F test of 36,489 > Ftable 3.35, which means that simultaneously or together External Business Environmental Factors (X1) and Strategic Planning (X2) have a significant effect on Company Performance.

Adisty Anggraini; Nisya Aulia; Nurjannah Nurjannah; Zainarti Zainarti

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

Novita Rahmawati; Hwihanus Hwihanus

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

Usaha warung gemoy war adalah tempat yang sering dikunjungi oleh masyarakat berbagai latar belakang, sosial budaya untuk berkumpul, diskusi, ngobrol santai,dialog warga, opini masyarakat berbagai macam latar belakang, minum bersama untuk mendapatkan suatu informasi bermanfaat yang didapatkan. Gemoy war berdiri sejak 6 Juni 2022 awal mula berdiri iseng iseng membuka warung setelah keluar dari tempat kerja daripada menganggur bersamaan dengan libur kuliah serta ada modal sedikit membuka warung didepan rumah . Untuk omset nya pun lumayan yang didapatkan tiap hari sekitar 100.000-200.000 serta ada pesanan mulai dari per es an nya , jajanan gorengan tusuk maupun dimsum dan mie nya. Gemoy war ini memiliki perkembangan dan pesanan setiap hari nya yang mereka sukai dai kedai kopi tersebut yaitu karena produk, harga, dan juga lokasinya yang nyaman untuk bersantai sembari berkumpul bersama teman-teman. Meminum kopi kini semakin trending dan berkembang pesat, minuman berkafein tersebut kini menjadi terkenal dan terus merebak hingga ke semua kalangan masyarakat. Minuman berkafein ini, bukan lagi menjadi sebuah segelas kopi akan tetapi juga menambah inspirasi ketika para insan membutuhkan sensasi merenungkan ide yang akan di tuangkan dengan meminum kopi terlebih dahulu, dan hingga saat ini menjadi kebiasaan dari para penikmat kopi. Warung kopi sendiri adalah tempat yang sangat mudah di jumpai. Gemoy war adalah tempat yang sering dikunjungi oleh masyarakat berbagai latar belakang, sosial budaya untuk berkumpul, diskusi, ngobrol santai,dialog warga, opini masyarakat berbagai macam latar belakang, minum bersama untuk mendapatkan suatu informasi bermanfaat yang didapatkan (Prabowo, 2013). Gemoy war  adalah jasa usaha minuman yang bertempat sebagai atau seluruh bangunan yang permanen atau semi permanen, dilengkapi dengan peralatan dan perlengkapan untuk proses pembuatan, penyimpunan, penyajian, dan penjualan minuman bagi umum di tempat usahanya kecuali minuman berakohol.

Rusdiah, Rusdiah

Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan 2022 Universitas Maritim AMNI Semarang

Tujuan penelitian adalah untuk meningkatkan hasil belajar Bahasa Arab di SMAN 1 Mataraman. Metode yang digunakan adalah Penelitian Tindakan Kelas dengan II siklus, didesain berdasarkan tahapan pembelajaran strategi STAD. Penerapan model pembelajaran kooperatif tipe Student Teams Achievement Division (STAD) dapat meningkatkan hasil belajar bahasa Arab siswa kelas XII Bahasa SMAN 1 Mataraman Tahun Pelajaran 2019/2020. Hal ini terbukti hasil belajar sebelum menggunakan model ini hanya mencapai 65,5 saja dan setelah menggunakan model pembelajaran kooperatif tipe Student Teams Achievement Division (STAD) ini pada siklus I mencapai rata-rata 79,1 dan pada siklus II mencapai rata-rata 81,2. Begitu juga dengan prosentasi ketuntasan siswa mengalami peningkatan yang asalnya sebelum menggunakan model pembelajaran kooperatif tipe Student Teams Achievement Division (STAD) 36,7% saja, menjadi 66,7% pada silklus I dan meningkat lagi menjadi 79,3% pada siklus II.