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This research is to analyze the factors that influence a person's decision to become a sport photographer. The purpose of this research is expected to be useful, both theoretically and practically is expected to provide additional knowledge studies for readers. This research uses qualitative approach by referring to the case study research strategy. The qualitative approach is data obtained such as the results of observations, interviews, photo shoots, document analysis, field notes, no expressed in the form of numbers. The majority of the informants are active people in the world sports photography even though I had never heard of sports photography before. After analyzed, found factors that influence informants in making decisions to be a sports photographer. This study describes several factors in the decision process decision to become a sports photographer. Based on this research, it was found that taking The decision to become a sports photographer is: 1) Opportunity, 2) Simple work flow, 3) Flexibility, 4) Passion.

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.