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This study examines the commodification of women’s bodies within environmental campaign content on digital media, focusing on a video produced by Pandawara Group that addresses textile waste issues. Although the campaign aims to raise ecological awareness, the visual emphasis on a female body particularly the exposure of a bra redirected public attention from environmental messages to sexualized interpretations in the comment section. This research aims to analyze how such meaning shifts occur through representation and audience interpretation. Using Sara Mills’ Critical Discourse Analysis, this study focuses on subject–object positioning and reader positioning in both visual and verbal elements of the content. The data consist of one campaign video and selected public comments on TikTok, analyzed qualitatively. The findings reveal that women are positioned as visual objects rather than active subjects within the discourse, while audiences are constructed as observers of the female body instead of interpreters of environmental issues. The recurring use of the phrase “content that unites the nation” further legitimizes sexualized readings and reinforces dominant gendered discourse. Importantly, the study finds that such interpretations are reproduced not only by male audiences but also by female users, indicating the internalization of dominant visual culture in digital spaces. This study contributes to gender and media studies by demonstrating that environmental campaigns are not free from gender bias and that visual representation plays a crucial role in shaping unintended meanings within social campaigns.

This study aimed to design the visual identity of the social campaign FLOW (Find Lights Over Wounds) to promote early awareness of Post Traumatic Stress Disorder among Generation Z. A mixed method approach was applied to explore perceptions, knowledge, and the need for empathetic and communicative educational media. Data were collected through online questionnaires from 108 respondents and in-depth interviews with psychologists, psychiatrists, and PTSD survivors. The findings indicated that Generation Z required visual media that conveyed mental health messages safely and meaningfully. The FLOW logo was developed through brainstorming, sketching, and expert validation, featuring a heart and hands symbolizing empathy and healing. Soft blue, pink, and pastel yellow colors were used to create a calm, warm, and hopeful impression. The campaign effectively fostered emotional awareness and encouraged help-seeking behavior among young audiences.

Social campaign posters are one of the visual communication media that has an important role in conveying public messages, shaping perceptions, and encouraging changes in social behavior in society. With visual power, posters can express messages directly, effectively, and emotionally to the audience. This study aims to examine how key visual elements—color, typography, imagery, and layout—affect the emotional response and audience engagement to social campaign messages. A qualitative approach was used by collecting data through visual observation of a number of selected social campaign posters, design analysis, and literature review from relevant literature. The results of the analysis show that each visual element has a significant contribution to the power of the message. Colors, for example, are able to evoke emotional resonance by influencing the mood of the audience, such as the color red that conveys urgency or the color green that represents expectations and the environment. Imagery or illustrations provide the power of imagination and help the audience connect the message with social reality. Proper typography improves readability, emphasizes the main message, and establishes the desired tone of communication. Meanwhile, a well-planned layout creates a visual flow that makes it easier for the audience to understand the message in order. The harmonious interplay between colors, typography, imagery, and layout has been proven to strengthen visual appeal, evoke empathy, and motivate audiences to participate in social campaigns. 

The development of digital technology has driven substantial transformation in communication patterns and access to information, especially among the younger generation. However, the relatively low level of digital literacy is still a problem that requires strategic handling. This study aims to examine the effectiveness of using motion graphics a social campaign medium in increasing awareness of digital literacy among the younger generation. research methodology applied uses a quantitative approach, utilizing interview, analysis, and survey techniques. Research respondents were exposed to the campaign through motion graphic media, and their level of understanding was measured through a comparative evaluation between conditions before and after the intervention. results the study show that the use of motion graphics as a social campaign medium significantly increases the understanding and awareness of the younger generation towards digital literacy. Attractive visualization factors, concise message delivery, and a combination of audio and animation elements have been shown to strengthen the appeal and effectiveness of the campaign. These findings indicate motion graphics can be an effective communication strategy in conveying social messages, especially in digital literacy issues. Therefore, motion graphic based social campaigns can be optimized as educational tools for the younger generation in facing challenges digital era. 

The growing number of elderly in Indonesia demands more attention from families and communities towards their welfare. The many cases of elderly neglect show a lack of empathy and education regarding the role of families and communities in caring for the elderly. This study designed a social campaign entitled "Senja Kasih" which utilizes Instagram social media as a medium for delivering messages to the public. This campaign uses an emotional appeal approach to arouse audience emotions and empathy towards elderly issues. The research method used is mixed methods through interviews, observations, questionnaires, and literature studies. The design results include a campaign logo, visual concepts to increase the effectiveness of message delivery. This campaign collaborates with the Panti Lansia Yayasan Buddhayana Panditarama as a stakeholder. It is hoped that the "Senja Kasih" campaign can increase public awareness, build empathy, and encourage participation in supporting and caring for the elderly.  

Research aims to explore the perceptions of women aged 21-38 years old on self-confidence, feelings of insecurity, and self-love through an online survey conducted using Google Forms. The survey results show that 98.4% of respondents experience feelings of insecurity, while 75.8% show interest in attending self-development activities such as beauty classes to enhance self-confidence, and 91.3% show interest in makeup. Interviews were conducted to gain a deeper understanding of the beauty class activities conducted by OMG Beauty in Cirebon, which focus on developing makeup skills and using beauty products, but the interviews also revealed that these activities do not fully reflect OMG Beauty's brand image, which promotes the message "confidence and optimism". Therefore, the researcher proposes a social campaign with the theme "Embracing Your Beauty: A Journey of Self-love" to increase awareness of the importance of nurturing self-confidence and addressing feelings of insecurity among participants. The campaign is designed using the Design Thinking method, which includes the stages of Empathize, Define, Ideate, Prototype, and Test, to create an effective solution for increasing participation and public perception of beauty classes.

In this study, bibliometric analysis using VOSviewer and Publish or Perish was employed to identify dominant trends in the analysis of community behaviors related to food waste. The analysis results indicate an increasing interest among researchers in understanding and addressing the social, cultural, and psychological factors influencing food waste behaviors within communities. There has been a paradigm shift in research emphasis from individual factors towards a more comprehensive understanding of the social and cultural contexts that affect food waste behaviors. This research focuses more on developing effective and sustainable food waste reduction strategies at the community level through promoting supportive policies, public education, social campaigns, and participatory approaches. In conclusion, this study contributes significantly to understanding the dominant trends in community behavior analysis related to food waste. The findings provide valuable insights for researchers and practitioners in further research development and assist in formulating policies and strategies for more effective community-level interventions against food waste, with a focus on the social and cultural factors influencing food waste behaviors.    

The aim of this research is to determine students' awareness of the importance of disposing of rubbish in the right place, which is an important part of maintaining a clean campus environment. However, this lack of awareness often becomes a detrimental problem, reflecting a lack of understanding of the negative impacts of this behavior. Several factors that may influence this lack of awareness include a lack of environmental education, ignorance of environmental impacts, and a lack of enforcement of regulations related to waste management. The importance of improving student awareness in this regard cannot be overstated, considering their important role in maintaining the cleanliness and sustainability of the campus environment. Therefore, coordinated efforts are needed between educational institutions, local governments and the community to increase students' awareness of the importance of disposing of waste in the right place through education, social campaigns and consistent enforcement of rules. In this way, it is hoped that a clean, healthy and sustainable campus environment can be created for the entire academic community.

Manners or manners are one of the most important and influential things in social life. For example, when a student talks to someone with a cell phone or gadget. So to avoid unwanted activities when a student contacts the lecturer via gadget, a standard is made regarding the rules for communicating through gadgets properly and politely. This research generally discusses the problem of students' lack of understanding about the rules of communicating with lecturers using gadgets. Based on these problems, a design was made that aims to provide information and understanding to students about the rules for communicating between students and lecturers using gadgets. In this design, the media that will be used as a media campaign is a poster. This study uses observations on how students communicate with lecturers using gadgets as well as literature studies on the theory of visual design communication media campaigns in the form of posters. With the results of research based on the aspects and theories used, it is hoped that it can enrich the repertoire of visual communication science in the design of social campaigns as a reference for subsequent studies. Keywords: social campaigns, gadgets, posters.