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Digital transformation in the Industry 4.0 era has accelerated changes in consumer behavior and intensified competition in online markets. Under heterogeneous and increasingly saturated conditions, mass-marketing approaches become less effective, making niche market strategies more relevant as a path to differentiation. This article aims to formulate a systematic framework for independently building a niche market in the digital era through a synthesis of academic literature and a practical social-media case. The study uses a conceptual literature review integrating niche marketing theory, niche success characteristics, and social media marketing dynamics. The review indicates that effective niche market development follows sequential stages: (1) identifying specific market needs/problems, (2) designing a relevant product/service solution, (3) sharpening the target into a clearly defined niche, (4) formulating a unique selling point (USP) and value proposition, (5) conducting small-scale validation through a portfolio/MVP, (6) executing social media marketing, (7) maintaining consistent content and digital branding, and (8) performing continuous adaptive evaluation. The @foodish_mks case reinforces that content consistency and social-media utilization act as key mechanisms linking digital marketing intensity to niche success. This article contributes a cross-sector niche-building roadmap aligned with algorithmic, community-based digital platforms, and proposes a testable hypothesis model (H1–H6) for future empirical validation.

Every country has distinctive characteristics that become selling points in terms of economy and infrastructure, including small regions such as districts, sub-districts, villages, and hamlets that need to be developed to be more widely known. These distinctive values, including natural potential, plantation products, micro-businesses, tourism sectors, and arts, are important for regional existence. Carangwulung Village in Wonosalam Sub-district, Jombang Regency, has high natural potential such as durian, salak and coffee. Located in the highlands, the village excels in plantations. The tourism sector stands out with its beautiful environment and friendly people, making it an ideal destination for tourists. Plantation products are processed into high-value products through MSME businesses that prioritize quality. Arts potential, such as Gamelan, Jaranan, and Remo Dance, are also preserved. The community service program focused on the development of arts and tourism in Carangwulung Village, including the "Selepas Senja" art performance and tourism. The research used a qualitative descriptive methodology, collecting data through observation, interviews and FGDs. The findings show the importance of preserving and promoting local coffee culture and traditional arts to attract tourists. The eco-tour involved 10 UPN "Veteran" East Java students and the local community.

Community service is an urgent matter for the head of the Al-Amin Orphanage Children's Social Institution to assist orphaned children through assistance in increasing creative skills through making snacks. This aims to enable them to be creative and the results can become selling points if developed intensively. The assisted subjects were 20 poor elementary school age children. The activity time is from 01 September 2022 – 31 December 2022 every 15.30-17.00. The place of implementation is at the Al Amin Orphanage Children's Social Institution, Kedungturi Taman Sidoarjo. The result of the implementation of activities in this assistance is the development of the skills of orphaned children through assistance with techniques for making snacks. The steps taken were to form six groups to work together to express their ideas and imagination into a work. Each group is required to present their work and other groups evaluate their friends' work. With each result, the children are then trained to sell snacks resulting from their mentoring, so that every time there is an important event in Kedungturi village they always set up a sales stand to sell the snacks they made based on their mentoring experience over the past 4 months.

This study explores key aspects of the Apolo Chicken Porridge business through vendor interviews. The results show that focusing on ingredient quality, recipe innovation and taste consistency are the most important foundations in creating unique and attractive products. Effective service, responsiveness to customer input and strategic selling points also increase customer satisfaction. In conclusion, it is necessary to maintain product quality, improve service, respond to customers quickly and pay attention to the cleanliness and metode of the service area. At the same time, implementing loyalty programs and store evaluations can be additional strategies to strengthen the company's position in the culinary market. 

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

In Indonesia today many people work as traders. Trading is done to buy and sell, one of which is the sale of consignment or selling point. In this study using field research methods with data collection in the form of interviews with informants. The results of this study indicate that consignment sales were carried out in marketing Mbah Wiji's cassava chips products by entrusting the products to a number of stalls around the production house.

Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang does not last long, as well as the low ability of partners to make jam as a complementary product from lemang. The activity methods used in community service activities include assistance in the form of changing mindsets regarding business management, training, and practice, as well as tool design as well as design/brand and packaging development. At each stage of the activity an evaluation is carried out both process evaluation and outcome evaluation so that the output of the activity can be measured. The results of this activity: 1) there is a change in mindset regarding business management; 2) the innovation of Lemang products; and 3) the existence of a label/brand design and product packaging