Urmila Urmila; Erwan Sastrawan; Harnida Wahyuni Adda
The website is one of the information media that is available quickly and supports the company's business. However, sales through the website must be supported by implementing a marketing strategy. This study aims to apply Search Engine Optimization (SEO) techniques to the Pikiran-rakyat.com website in a marketing strategy to optimize the website and increase visitors. This research methodology uses the SEO Web Design Methodology with on-Page SEO and Off-Page SEO criteria. The results of implementing SEO techniques carried out on the Pikiran-rakyat.com website yield results in the form of an optimal website in placing the website's position in search engines on the first page of Google.