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Analytics

Nabila Putri Retisa; Andi Rustam; Andi Arifwangsa Adiningrat

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the effect of pricing and product quality on sales levels in fish businesses at TPI Beba, Takalar Regency. This study uses a quantitative approach with a survey method by distributing questionnaires to 91 respondents who are fish business actors. The independent variables in this study are pricing and product quality, while the dependent variable is the sales level. Data analysis was carried out using multiple linear regression using SPSS. The results showed that pricing and product quality had a partial and simultaneous effect on sales levels. The right pricing and good product quality can significantly increase sales. This study provides important implications for fish business actors in designing pricing strategies and maintaining product quality to increase competitiveness and income.

Munadjat, Baliyah; Dwianggoro, Prihadi; Pangaribuan, Hasudungan

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the effect of leverage level (DER) and sales level on firm value (PBV) at PT Japfa Comfeed Indonesia Tbk for the period 2013-2023. The research method used is quantitative with a descriptive approach. Data obtained from the company's financial statements for eleven years and analyzed using multiple linear regression and classical assumption tests. The results showed that partially, DER had no significant effect on PBV, while the level of sales had a significant effect on PBV. Simultaneously, DER and sales level have no significant effect on PBV.

Theresia Clarita Neba; Anastasia Mude; Krisantus Thomas Rada

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research aims to address the challenges in sales data management and limited market reach faced by the Inegena Village-Owned Enterprise (BUMDes) in North Bajawa District, Ngada Regency, East Nusa Tenggara. The BUMDes produces and sells candlenut oil, a superior local product, but currently uses a manual sales and recording system (B2B and B2C), which leads to fluctuating demand, difficulties in sales data analysis, and decision-making that lacks valid data. To address these issues, a web-based e-commerce system was implemented. This system was designed using Agile methods, involving planning, implementation, software testing (black box testing), documentation, deployment, and maintenance. Furthermore, the Naïve Bayes algorithm was applied to visualize sales data and support better decision-making by classifying best-selling products, popular payment methods, and sales levels. The results of this research are expected to assist Inegena BUMDes in improving sales efficiency, expanding the market reach of candlenut oil products nationally. This system uses supporting software such as Xampp, PHP, and MySQL.

Dalila Putra; Yulasmi Yulasmi; Yeki Candra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.

Ali Jaafar Nedher; Noor Abdul-Sattar Ibrahim; Sami Kamel Abd

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study was aimed on analyze the competitiveness of the food industry sector, and showed the level of industrial and competitive performance of these industries, and the possibility of supporting and enhancing their competitiveness in the Iraqi economy for the period 2003-2020. Competitiveness is considered one of the most important indicators of the efficiency of the food industry tool in local and foreign markets, as competitiveness represents the ability of productive sectors of different types to distribute their products and increase their sales level. Therefore, the food industry in Iraq is considered one of the most important sectors of the manufacturing industries that suffer from problems and obstacles including a decrease in the level of competitive and industrial performance. It is believed that the problem of the research is the weak competitiveness of the food industry in Iraq due to the decline in the quality of manufactured products and the weak level of competitiveness of these products compared to imported products. The results of the study showed a decrease and fluctuation in the contribution of the manufacturing sector to the gross domestic product (GDP) in Iraq. The economic policy was not providing the possibility of an investment climate to support and enhance the private sector in industrial investment. The indicators of production requirements such as labor productivity, worker productivity, and the value added index of the food industries sector began to fluctuate between decrease and increase, and to measure the extent of the reciprocal effects between all parts of the standard model and the extent of its contribution to developing the competitive capacity of this sector.

Mahendra Mei Utami; Sunarso Sunarso; Sumaryanto Sumaryanto

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

MSMEs are productive economic businesses run by individuals or small business entities to grow and develop their businesses in order to build the economy, so that MSMEs become the most important pillars in the Indonesian economy. The large number of competitors in the business world requires entrepreneurs to find strategies that can increase the sales cycle and fulfill the number of requests. Solusi Cash & Kredit is a company engaged in cash and credit sales of smartphones, furniture, and electronics. According to the owner of Solusi Cash & Kredit, Vivo smartphones are one of the best-selling brands on the market. The phenomenon that occurred in the company during August 2023 to June 2024 was the occurrence of fluctuations or instability in product sales levels. The purpose of this study was to determine the results of the comparison of sales forecasting with the Exponential Smoothingi and Least Square methods. The results obtained were that the exponential smoothing alpha 0.3 method had a MAPE value of 18.27% with a forecast value for the next period of 34 units per month. Alpha 0.5 had a MAPE value of 14.74% with a forecast value for the next period of 36 units per month. Alpha 0.7 had a MAPE value of 12.64% with a forecast value for the next period of 36 units per month. Alpha 0.9 had a MAPE value of 11.7% with a forecast value for the next period of 37 units per month. The least square method had a MAPE value of 7.2% with a forecast value for the next period of 41 units per month.

Muhammad Faiz Haikal; Malika Aura Kinanti; Muhammad Rafly; Nadya Nur Haplah; Naufal Aziz Maulana +1 more

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Sales of goods and services are significantly impacted by fluctuations in the level of people's income. The community’s financial stability is crucial for the continuity of economic operations according to sharia principles in Islamic microeconomics. Islamic microeconomics does not only seek profit, but additionally aims to enhance the welfare of the people in a fair and sustainable manner. Because justice, brotherhood, and cooperation are elements that can offer options for fluctuations in human income. The object of this research is BTC Watampone. This study’s objective is to examine how changes in income impact the level of sales from an Islamic economic point of view. This study employs a literature review-based quantitative method, which relies on various library sources to gather the required information. The study’s findings indicate of this study show that the elasticity of sales volume in 2015 was Ep = 0.723, which indicates that Ep < 1 and sales volume is classified as inelastic. While the elasticity of sales volume in 2016 is Ep = 17.2, which indicates that Ep > 1 and sales volume is classified as elastic.

Mawaddah Mawaddah; Dewi Rahayu; Salsabila Rahmasari; Angga Dutahatmaja

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

Rizky Maulana

Jurnal Transformasi Bisnis Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was created with the aim of finding out the influence of Instagram features on the marketing of Hijab products on the Instagram social media platform. The aim of this research is to find out how much influence Instagram features have on the marketing activities of the hijab.id shop on Instagram social media. The research method used is descriptive qualitative, with data collection techniques through observation and literature study. The research results show that the use of Instagram features as a form of marketing for Hijab.id is utilized as well as possible, so that the level of marketing through Hijabid increases, and the effectiveness of using Instagram features is categorized as very effective, these features are through stories, reels, feeds, direct messages and Instagram shop can make it easier for customers to find out product information and increase attractiveness, while for Supp.id it can increase sales levels

Dwina arum muninggar; Harifuddin Thahir

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to examine the application of modern packaging and sales promotion strategies in the dezato brownie business. The method used is a case study with a qualitative approach. data was collected through observation, interviews and analysis of related documents. The research results show that the implementation of packaging and sales promotion strategies has had a positive impact on the development of the dezato brownie business. The use of attractive and functional packaging has succeeded in increasing the attractiveness of the product and expanding the market. Apart from that, creative and effective sales promotions can increase consumer awareness and speed up the purchasing process. The practical implication of this research is the importance of adopting modern strategies in packaging products and implementing innovative sales promotions to increase the competitiveness and growth of culinary businesses.  

Fellita Nur Faizah; Hendri Irawan; Laili Zakiya; Mila Santi; Nabila Maharani +1 more

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the level of cake sales with a consignment sales mechanism at Al-Khidmah Nurzaman Store in Cendrawasih Market Metro Lampung. The research used a field study method with interview data collection techniques. The results showed that the level of cake sales with the consignment system was higher than regular sales. The consignment sales rate grew 56% while regular sales were only 44%. The commission sharing system between cake owners (pengamanat) and shop owners (commissioners) is adjusted based on the agreement, which is 10-20% of the selling price per product. The consignment system is effective for both parties because the commissioner does not need additional capital and the pengamanat can expand marketing, although the pengamanat must apply specific criteria to avoid losses due to damage or unsold products.

Ari Kristiningsih; Khoerudin Wittriansyah; Hety Dwi Hastuti; Theresia Evila PSR; Jenal Sodikin +2 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Banjarwaru Village known as bamboo crafts village. Originally it was just a household product, it began to develop into a product that has aesthetic value. Sales of handicraft products are also starting to grow, they are starting to spread to other areas. Then the problem arises, namely inconsistent sales levels. To overcome this problem, the Cilacap State Polytechnic carried out Community Service activities by conducting Focus Group Discussion (FGD) activities by inviting resource persons from business actors to discuss with Banjarwaru village craftsmen. The aim of this activity is that Banjarwaru village craftsmen can find solutions to increase the level of sales of their craft products. From the results of the FGD, it was found that steps that can be taken to increase sales levels are carrying out business legality, building networks with the government, consumers, and fellow business actors, and increasing promotions through digital platforms.

Leony Silitonga; Karin Hanna Geofani Br. Manullang; Ika Febriana

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2023 Pusat Riset dan Inovasi Nasional

In recent years, the world of cinema cannot be separated from literary works. Many literary works, one of which is a novel, are used as inspiration to produce a film. Novels that have popularity and high sales levels are able to attract producers to adapt novels into film form. The focus of this research is to describe the ecranization of the novel into the EL film, which includes (1) ecranization of the plot, (2) ecranization of the characters, and (3) ecranization of the setting. The approach used in this study is a qualitative approach with descriptive methods. The main instrument in this research is the researcher himself. The source of the research data is the novel el by luluk h.f.ke in the film el by director findo purwono. Data collection techniques are reading, watching, and recording data contained in EL novels and films. The results of this study's data analysis indicate that there is a process of ecranizing the novel into EL film which includes adding, shrinking, and varying changes.

Mattarima Mattarima; Roswiyanti Roswiyanti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the effectiveness of promotions on the level of sales of halo card products at PT. TELKOMSEL Sul-sel Makassar. The sample in this research is total promotional cost data and sales level data.  The analytical method used is correlation coefficient, linear regression. This shows that there is a very strong and positive relationship between the amount of promotional costs and the increase in the number of halo card sales. This can be seen below, namely r = 0.99. This is based on if r is equal to 1 or close to 1, the relationship between X and Y is very strong and positive..

A. Rifky Purnama; Budi Hartono

JURNAL ILMIAH KOMPUTER GRAFIS 2018 UNIVERSITAS STEKOM

Semarang Mini Iron Shop has 5 employees and a leader. Mini Iron Stores Semarang do the buying and selling process wholesale with various customers, the majority of which are small traders or retailers. In running its business, Semarang Mini Iron Shop still conducts conventional buying and selling transactions using a sales memorandum. This allows duplicate data to occur due to repeated customer and supplier data writing. Based on the above problems, the author wants to propose a multiuser-based inventory system design to be taken into consideration in helping to speed up the process of recording purchase and sales transactions and can provide the information needed at the Semarang Mini Iron Store in the form of inventory reports, sales level reports and daily income reports in the form of an application Inventory system in Semarang Mini Iron Shop using Visual Basic 6.0 and MySql database. Making this application is expected to be one of the efforts that can be done to overcome the problems that often occur so as to increase the effectiveness of work which will certainly affect the quality of service to customers.