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Penelitian ini mengkaji tentang Analisis Semiotika Roland Barthes pada Tingkuluak patiak di Nagari Cupak. Latar belakang berlandaskan pada pentingnya pelestarian nilai budaya Minangkabau yang muncul dalam pakaian adat tradisional yakni tingkuluak patiak ditinjau dari segi bentuk, bahan, warna, dan motif sebagai simbol identitas perempuan khususnya bundo kanduang. Tujuannya adalah untuk mengungkap makna denotasi, konotasi, dan mitos yang terkandung serta menjelaskan fungsi simboliknya dalam prosesi pernikahan di Nagari Cupak. Penelitian ini menggunakan metode pendekatan kualitatif yang bersifat deskriptif dengan teknik pengumpulan data melalui pengamatan, wawancara, disertai dengan catatan lapangan terkait tingkuluak patiak. Hasil penelitian menunjukkan bahwa denotasi dari tingkuluak patiak merupakan penutup kepala yang digunakan oleh perempuan memiliki bentuk seperti kipas dengan lima lipatan mengembang di sisi kanan dan kiri terbuat dari kain lame kemudian diberi kanji agar tampak kokoh. Secara konotasi berdasarkan pada bentuk lipatan yang ada di tingkuluak patiak mencerminkan simbol identitas masyarakat dengan adanya lima suku yang mendiami wilayah Nagari Cupak. Mitosnya, tingkuluak patiak dimaknai sebagai ideologi yang hidup dalam masyarakat dengan adanya penghormatan terhadap leluhur yang dianggap oleh masyarakat setempat. Tingkuluak patiak digunakan hanya saat menjalani prosesi pernikahan yang berfungsi sebagai penanda status dan kehormatan serta menegaskan peran bagi mande rubiah dan bundo kanduang di Nagari Cupak.

Social media undeniably contributes to changing how a teacher figure is portrayed and how communication patterns with students occur. Social media users, particularly TikTok, can upload audiovisual content of teachers and students joyfully dancing together. This research aims to present a depiction of teachers in the current digital era. It is a multidisciplinary study that examines educational and social contexts. The research method employed is semiotics by Roland Barthes. The researchers analyze the myths conveyed in the audiovisual content to unveil the image of teachers in the digital era. The results reveal the current depiction of teacher-student relationships in the context of dancing on social media, which has significant implications. It emphasizes the importance of teachers' role in assisting students in managing social media usage wisely and serving as positive role models. Through dancing content on social media, teachers can strengthen social connections with students outside the school, creating an informal space for closeness and better understanding of students as individuals.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

The film "Cinta Pertama, Kedua, dan Ketiga" is an Indonesian romantic drama that explores themes of love, family responsibility, and sacrifice. This study aims to analyze the representation of love in the film using Roland Barthes' semiotic approach. The method applied includes analyzing signs, signifiers, and signifieds from several key scenes to uncover both denotative and connotative meanings. The analysis focuses on scenes of dancing, household duties, the giving of a ring, warm colors, a lonely road, separation, and the giving of a birthday gift. The research findings indicate that dancing symbolizes intimacy and freedom, while household scenes represent the burden of emotional responsibility. The ring signifies commitment and family unity, warm colors reflect harmony but also conceal tension, and the lonely road mirrors emotional isolation. Separation and the birthday gift reveal deep sacrifice and enduring memories. In conclusion, the film portrays love not only as a romantic relationship but also as a journey involving personal sacrifice and family responsibility, aligning with Barthes' views on symbolic meaning in visual narratives.

Film is a form of mass communication that appeals to all demographics. According to a Jakpat survey, 88% of Indonesians like Korean films. Film is one of the communication media that has recently developed very rapidly. The film Toxic 2022 tells how the character Han Young Ju presents herself as a woman. This research is entitled Representation of Women in the Film Toxic 2002. What makes it interesting to examine how women are represented in the film Toxic 2022 is that it aims to find out how the character Han Young Ju presents herself as a woman. This study uses descriptive qualitative methods for semiotic research on the concept of Roland Barthes. The research takes and selects scene cuts that depict female figures and then analyzes the meanings contained, among others, connotative meanings, denotative meanings, and myths. The data collection technique is documentation and observation. The focus of the research is on action signs (scenes) that contain connotative meanings, denotative meanings, and myths contained in the film Toxic 2022. The research took seven scenes for analysis. The results obtained by this study show that the character Han Young represents a woman who is like life, that is, in the world of work, and can become a leader. The depiction of the figure of Han Young Ju, who experienced the world of work and became a leader, is explained in gestures, dialogues, actions, expressions, storylines, and shooting.

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

This study aims to reveal the anomaly of female domination: the moral message in Djarum 76 advertisement version of the genie is afraid of the wife, by representing something that is not visible on the surface. This article is a qualitative descriptive research type with Roland Barthes' semiotic analysis based on Stuart Hall's representation theory. Primary data through observation of text and audio-visual images from advertisements, and secondary data from relevant literature, then analyzed based on the concept of The Codes of Television. The results of the study show: in the Djarum 76 advertisement, the version of the genie is afraid of his wife, builds the image that men are afraid of their wives, which can be seen from the activities, sounds, expressions, camera techniques, and existing ideology. This anomaly is a reality that occurs a lot in the reality of society where a household is dominated by the wife. The research implication, narrative experience brings the consumer's mood to the narrative which is carried as a moral message. More specific research is needed to reveal the atmosphere of the relationship built on the research focus.