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This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.

Da'wah is the process of conveying religious messages with the aim of inviting people to live in accordance with the provisions of Allah SWT and His Messenger. In the delivery of da'wah, language plays a vital role as an effective communication medium. The language used in da'wah must be gentle, polite, correct, and relevant to the audience so that the message can be received and understood. The history of the spread of Islam in Indonesia shows that the role of language is very significant in conveying the teachings of Islam, including language adaptation to local culture that facilitates public acceptance. Ustaz Muhammad Nuruddin is an example of a modern da'i who has succeeded in utilizing language as a medium of da'wah communication effectively. In his lecture entitled Year-End Reflection to Improve Self-Quality, he uses simple and easy-to-understand Indonesian, accompanied by a relaxed language style that attracts the audience. In addition, his method of delivering da'wah uses stories and analogies, which make it easier for worshipers to understand Islamic values in everyday life. This reflects that creativity, relevant language styles, and story-based approaches and analogies are the keys to successful da'wah in the face of diverse community backgrounds in the modern era.

Religious moderation is an approach that emphasizes tolerance, respect for differences, and the maintenance of harmony in religious life. In the context of the Jorong Kampung Mesjid community, religious moderation plays an important role in building effective communication among its recidents. Through moderation, differances in beliefs and religious practices can be managed peacefully , preventig conflict and miscommunication. This study aims to analyze how religious moderation can enhance the effectiveness of social communication in Jorong Kampung Mesjid, through a qualitative approach carried out during service in Jorong Kampung Mesjid, the research finds that religious moderation fosters openness, emphaty, and the strengthening of values of harmony in social interactions. Proper implementation of religious moderation proves to create inclusive and harmonious spaces for dialogue, as well as enchancing solidarity within the community.