Publication Search

This research aims to examine how product quality and price influence the purchasing decisions of consumers buying Fukumi brand porang rice in Bandar Lampung City. As a healthier rice alternative, Fukumi porang rice has become popular among individuals who are health-conscious, particularly those on diets or managing diabetes. A quantitative method was applied, using surveys distributed to 150 buyers of Fukumi rice. The data were analyzed using multiple linear regression. The findings reveal that both product quality and price have a significant impact on purchasing decisions. The regression analysis shows that product quality accounts for 54.1%, while price accounts for 57% of the decision-making process. An Adjusted R² of 0.567 indicates that 56.7% of the variation in purchase decisions is explained by these two factors, with the remaining 43.3% influenced by other variables not included in this study. These results emphasize the need for businesses to consistently deliver high product quality and set prices that reflect customer value to stay competitive.

This study aims to analyze the effect of product quality and price on the decision of smartphone purchase. A purchase decision is a process that consumers go through to choose and buy a product or service to meet their needs and desires. High product quality and good at affordable prices are the main factors that drive consumers to buy a product by considering the quality and price ratio in making decisions at the time of purchase. Consumer satisfaction in product quality is very important in maintaining the existence of a company or business unit makes an understanding of digital marketing, product quality and service quality cannot be seen low. The population in this study were smartphone consumers from among IAIN students Syekh Nurjati Cirebon, determining the number of samples by spreading questionnaires and sample 55 people obtained. The data collection techniques through this questionnaire have been carried out validity tests, rallies and classical assumptions. This research method uses multiple linear regression analysis. From the results of this study, the results were obtained that partially shows the quality of the product had a positive and significant effect on the purchase decision, then the price of a positive and significant effect on the purchase decision. While simultaneously or along with the quality of the product and the price affects the smartphone purchase decision. The study provides implications for smartphone manufacturers to improve product quality and offer competitive prices to increase the smartphone purchase decision by IAIN students Syekh Nurjati Cirebon.

This research aims to measure the influence of product quality and price on purchasing decisions with purchase intention as an intervening variable. This research was prepared based on the influence of product quality and price on purchasing decisions and purchasing interest. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire which has been prepared in several statements and measured using a 1-5 Likert scale. The population used in this research is port coffee consumers. The sample in this study amounted to 160 respondents. The sample was taken using a simple random sampling method, meaning that the respondents who became the research sample were respondents who were met by the researcher when conducting research without paying attention to certain characteristics. Research data was analyzed using Structural Equation Modeling (SEM) which was run via AMOS 24. Hypothesis test results showed that product quality had an influence on purchasing decisions, price variables had an influence on purchasing decisions, product quality variables had an influence on buying interest, and price variables had an influence on interest. purchase, purchasing decisions influence purchasing interest and product quality and purchasing decisions influence purchasing interest and price influences purchasing decisions and purchasing interest.

This research is entitled the influence of product quality and price of realme brand smartphones on purchasing decisions (studies in Batuliang sub-district, Central Lombok district). The aim is to determine the effect of product quality and price on purchasing decisions. The type of research used is quantitative with an associative approach. The data collection method used is the purposive sampling. The population and respondents in the study were 60 people in Batukliang District, Central Lombok Regency. The analytical tool used is Multiple Linear Regression using SPSS version 25. The results of the analysis show that: (1) the quality of Realme brand smartphone products has a positive and not significant effect on purchasing decisions (2) The price of Realme brand smartphone products has a positive and significant effect on purchasing decisions.

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions at the Pillow Moker store through distributing online questionnaires to customers. The population in this study are customers who buy at the Moker Pillow shop with a sample of 98 respondents. The results of the respondent's questionnaire were analyzed by multiple linear regression through the SPSS 24 application. The results showed that the variable product quality, service quality, and price partially had a positive and significant effect on the purchase decision variable. While the variables of product quality, service quality, and price have a simultaneous effect on purchasing decisions. The results of the study show that product quality (X1) partially influences the decision to purchase pillow products at the Moker Pillow Shop with a t count of 6.953 > t table 1.660 with a significance level of 000. Service quality (X2) partially influences product purchase decisions Pillows at the Moker Pillow Shop with a t-count value of 7,993 > t-table 1,660 with a significance level of 000. Price (X3) partially influences the decision to buy Pillow products at the Moker Pillow Shop with a t-count value of 6,984 > t-table 1,660 with a significance level 000.