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This study aims to analyze the forms, processes, and impacts of agricultural entrepreneurship service and product innovation conducted by university students on the development of micro, small, and medium enterprises (MSMEs) in Sumbawa Regency. The research employed a descriptive qualitative approach, utilizing in-depth interviews, participatory observation, and document analysis as data collection techniques. The participants included student entrepreneurs, agricultural MSME actors, and academic supervisors. The findings indicate that students play a significant role in developing knowledge- and technology-based innovations, particularly through local product branding, digital marketing, and the application of design thinking. These innovations contribute to increasing product value, expanding market reach, and enhancing managerial capacity among MSME actors. However, challenges such as limited resources and low digital literacy still affect the sustainability of innovation programs. The study highlights the importance of a quadruple helix collaboration model—linking universities, local governments, industries, and communities—to establish a sustainable and inclusive agricultural innovation ecosystem.

Community Reading Center (TBM) as a means for children to learn is one of the programs formulated by the government to build a learning community by increasing children's interest in reading. However, it isn’t all TBM are able to support this purpose due to existence of conditiions facing it, as experienced by TBM Al Bayun in Bandasari Village. Therefore, in the Unpad’s PKM (Integrated KKN-PPM) activity, it is generally intended to assist the village government in carrying out one of its tasks, while specifically intended to help the management of Al Bayun TBM to become a child learning facilities. The Model chosen for the implementation of its activities is the quadruple helix collaboration. While the method of activity is in the form of assistance, counseling to the community related to literacy, and technical guidance in managing TBM. PKM can be held as planned and generally, the set of activities in TBM management can be carried out properly. This is inseparable from the collaboration between the government, universities, publishing business actors, and civil society.  The four collaborating parties can play their respective roles so that the aims and objectives of PKM activities can be achieved. This success also shows that with collaboration, the problems faced are more likely to be handled and all limitations can be completed