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In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.

The prospects of Islamic banking in Indonesia, when viewed from the real sector, are quite positive. Because, the operationalization of Islamic education does not matter! interest, and the income comes from the retum for the harvest! for projects financed or margin financing the sale and purchase of goods. In this way, it can be ascertained, that theoretically Islamic banking is very interested in encouraging the progress of the nile sector. The most important thing for Islamic banking is that no matter how advanced and developed it is, it will never leave the real sector, because it is from this sector that banking activities emerge. Unlike the conventional banking system, the monetary sector has grown far away from the real sector of Inl. This is because, with interest, money has shifted from just a medium of exchange to a commodity. 

The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.

This Research to determine the influence of Celebrity Endorser, Brand Image, and Product Quality on the Purchase Intention of Wardah Cosmetics in Rimbo Bujang, Tebo Regency. The research population consists of all consumers of Wardah cosmetic products, which is an unlimited number, where a sample of 100 respondents was selected using the Purposive Sampling technique. (Sampel bertujuan). Based on the data processing results using SPSS, it was found that, partially, Celebrity Endorser has a positive and significant effect on the purchase interest in Wardah Cosmetics. Brand Image has a positive and significant effect on the purchase interest in Wardah Cosmetics, and Product Quality has a positive and significant effect on the purchase interest in Wardah Cosmetics. Simultaneously, Celebrity Endorser, Brand Image, and Product Quality together have a positive and significant effect on the purchase interest.

This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.    

The purpose of this research is to see how the Literacy Warkop location influences student buyer interest at Sultan Ageng Tirtayasa University (Untirta). Factors such as comfort, accessibility and atmosphere were studied through a survey conducted by twenty students. In this current era of globalization, a coffee shop is not only a place to enjoy coffee, but also a place to interact socially and intellectually. It is hoped that the location of the literacy shop near the library or academic building will increase student accessibility and comfort. The research results show that students' buying interest is greatly influenced by the right purchase location. The buyer's desire to buy something which is influenced by internal and external factors is called buying interest. This research helps business people determine location placement methods to attract student attention. Therefore, location maintenance is very important for the success of literacy warkop in attracting student customers.

Labeling halal is a way to provide information that helps consumers identify the halal status of products on their packaging. With this halal labeling, the product can be regarded as halal, offering assurance and legal protection in line with Islamic law. The aim of this study was to assess the impact of halal labeling on consumer purchasing decisions, using interest as an intervening variable for Moringa Sticks products. The sampling method employed in this study was Nonprobability Sampling, involving a total of 100 respondents. Several tests were conducted, including data instrument tests, classical assumption tests, path analysis, hypothesis testing, and concluded with the Sobel test. The findings of this study indicate that the halal labeling variable (X) and purchase intention (Z) as an intervening factor do not have a significant impact on purchasing decisions (Y) for the Moringa Stik product.

This study raises questions about the effect of Electronic Word of Mouth on consumer buying interest, with the aim of contributing to companies in increasing the effectiveness of Electronic Word of Mouth to increase buying interest. This study aims to determine the effect of Electronic Word of Mouth through Instagram social media on Scarlett's purchase intention, with variables of information quality, information quantity, information credibility, information adoption and purchase intention. This research is using quantitative methods and this type of research is causal, researchers distributed questionnaires with the help of google form, namely 400 respondents using an ordinal scale. Sample calculation using the formula from Yamane with probability sampling technique and with simple random sampling type in data analysis this research uses descriptive analysis and PLS-SEM method. The findings of this study reveal that the information quality variable, the information quantity variable, and the information credibility variable significantly and positively affect information usefulness. Then, the information usefulness variable significantly and positively affects information adoption, and the information adoption variable significantly and positively affects purchase intention. This research is where the variable that has a high assessment is the information usefulness variable on information adoption.

The development of trade in Indonesia has experienced a rapid increase, especially in the fashion and accessories trade business. Indonesian Muslim society today is increasingly aware of the importance of fashion aspects that not only involve choosing clothes, but also relate to style and trends, even when they wear the hijab. The high intensity of Muslim fashion purchases through e-commerce in recent years and how important it is to meet lifestyle needs without forgetting one's religious identity. Judging from the above phenomenon, researchers are interested in exploring and assessing the impact of consumer trust on online beauty product purchasing decisions through E-Commerce. The purpose of this study is to determine how consumer trust influences online beauty product purchasing decisions through E-Commerce. The number of samples in this study was 100 respondents, this study used a quantitative approach. The data collection technique in this study used a questionnaire, and the sampling technique used a simple random sampling method. The data obtained were then processed using the SPSS 26 application. Based on the results of the study, it shows that Trust has a positive and significant effect on online beauty product purchasing decisions through e-commerce. Proving that ha is accepted, the results of this study indicate that high trust can influence consumers to make purchases through e-commerce.

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.

The aim of this research is to see how price and product quality influence consumer buying interest at the Surya Mas Rinda Accessories Store which is located in the Medan City Market Center. The variables studied include price as (X1), product quality as (X2) and consumer purchasing interest as (Y). Data for this research was obtained through a survey with a sample of 77 people selected randomly. The technique used in this research uses multiple linear regression analysis with hypothesis testing, namely the t test and f test as well as the coefficient of determination using SPSS 26. The results of the t test show that price has no significant effect on consumer buying interest at the Surya Mas Rinda Accessories Shop, while product quality has a significant effect on consumer buying interest at the Surya Mas Rinda Accessories Store. The results of the f test show that price and product quality simultaneously influence consumer buying interest at the Surya Mas Rinda Accessories Store. The results of the coefficient of determination show that price and product quality influence consumer buying interest with a value of 37.7% and the remaining 62.3% is influenced by other variable factors outside this research. So it can be concluded that consumers are not sensitive to price as long as the product quality remains good.

Instagram promotion is an effective way to influence consumers in making purchase decisions. The strategy used is to make the context of the advertisement as attractive as possible so that consumers are interested in using the product/service being marketed. This study aims to analyze Instagram promotion in FPP UNP students, analyze the decision to use MUA services in FPP UNP students, analyze the influence of Instagram promotion on the decision to use MUA services in FPP UNP students. This type of research is causal associative with a quantitative method approach. The population of this study is 400 FPP UNP students class of 2020. Sampling using the purposive sampling technique totaled 80 respondents. The data collection technique using a questionnaire was made through a google form and measured using a likert scale that has been tested for validity and reliability. The data analysis techniques of this research are data metabolization and data description. The analysis requirements tests carried out are normality tests, homogeneity tests, linearity tests and t-tests for hypothesis testing. Based on the results of the study, it is known that 1) Instagram promotion for FPP UNP students shows that overall with a percentage of 84.14% is in the range of 80-89%. 2) The decision to use MUA services for FPP UNP students shows overall with a percentage of 73.5% in the value range of 67-79% with the medium category. 3) There is an influence of Instagram promotion on the decision to use MUA services for FPP UNP students. The Instagram promotion variable has a partial influence of 25.2% on the decision to use MUA services while 74.8% is influenced by other variables that are not examined in this study.

The purpose of the current research is to reveal the impact of credit derivatives by (purchased credit derivatives, the value of credit derivatives sold) in hedging the risk of non-payment at a sample of commercial banks in the Iraq Stock Exchange by (Middle East Bank, Gulf Commercial Bank, Trade Bank of Iraq, Bank of Baghdad, Credit Bank) for the financial period from (2016-2020), and for the purpose of analyzing the results, the Office package was adopted (Excel.V.2016) in order to extract the level of credit derivatives,  And the risks of non-payment at the commercial banks surveyed, has been using a set of statistical methods to determine these variables, represented in (credit derivatives, arithmetic mean, correlation coefficient, and regression coefficient), as a result, the research came out with a set of results, foremost of which was that there is an effect of credit derivatives in hedging the risks of non-payment, and this shows that credit derivatives contribute to improving the ability to hedge against non-payment risks, allowing investors to reduce financial risks. The focus of the surveyed commercial banks on the use of credit derivatives to protect investors from fluctuations in interest rates and currency rates, which works to reduce the impact of non-payment risks on their profits, which means that these contracts allow the determination of a future price for financial assets.

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products

The use of technology also plays an important role in selling companies and consumers to dig up information and provide positive or negative opinions about the desired product, which will affect consumer purchasing interest before buying the product. This study aims to analyze the influence of lifestyle, brand image, and e-wom on Unisba students' purchasing interest in Skintific skincare products. The population of this study was 150 management students. The data collection technique used was questionnaire distribution. The data analysis tool used was multiple linear regression. The results of this study indicate that lifestyle, brand image, and e-wom have an effect on Unisba students' purchasing interest in Skintific skincare products. Students feel that buying skincare is a lifestyle and necessity, as well as brand image, and e-wom built from Skintific products make consumers continue to use the product. Skintific itself already has a good brand image, uses good quality ingredients, and has a good opinion in the eyes of consumers so that this good product quality can increase purchasing interest.

Telkomsel Orbit is a product that provides an internet network that can be used anytime and anywhere, thereby attracting consumer interest. The company continues to market and develop this product so that it can continue to compete with other similar products, including by implementing several marketing methods which will be studied in this research. This study seeks to examine the impact of the independent variables, namely (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion on the dependent variable (Y1) Purchasing Decisions. This study uses quantitative data collected based on filling out questionnaires carried out by 330 respondents who are users of Telkomsel Orbit products in the Central Sumatra Region. Sampling was carried out by purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) techniques via the SmartPLS application. Statistical results show that the independent variables, such specifically as (X1) Personal Selling, (X2) Social Media Marketing and (X3) Sales Promotion have a positive and substantial effect on the dependent variable (Y1) Purchase Decision resulting in an R-Square featuring the value of 0.267 or 26.7%. The Telkomsel Orbit marketing team is expected to continue to improve and evaluate the application of personal selling, social media marketing and sales promotions to influence consumer decisions in choosing Telkomsel Orbit products. The application of personal selling is considered the most effective in this research, so it is hoped that optimization of human resources and abilities in forming relationships with consumers will continue to be carried out. Likewise, sales promotions must be carried out more massively to be able to continue to compete with other competitors, because the best and most attractive price offers or sales promotion methods will be superior in influencing purchasing decisions. Meanwhile, social media marketing continues to be optimized, especially facing the digital world, where information is disseminated via the internet or social media, so content is needed with information content that can attract consumer interest in products.

This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.

This research aims to determine whether the variables of brand credibility, islamic advertising, and consumer preferences have an effect on the purchasing interest of Raudhah Scarf Kudus consumers, both partially and simultaneously. This research is a field study with a quantitative approach. The population used is the community of Kudus City. The sample size taken is 100 respondents. The results of the data analysis indicate that: 1) brand credibility does not affect consumer purchase interest, as shown by the t value of 0.258 < t table 1.98498. 2) islamic advertising has an effect on consumer purchase interest with a t value of 2.429 > t table 1.98498. 3) consumer preference influences consumer purchase interest with a t value of 5.820 > t table 1.98498. 4) brand credibility, islamic advertising, and consumer preference collectively influence consumer purchase interest with an f value of 69.443 > 2.70. The result of the adjusted R square is 0.675 or 67.5%. It can be concluded that the purchasing interest of Raudhah Scarf Kudus consumers is influenced by brand credibility, islamic advertising, and consumer preferences by 67.5%. Therefore, there are still 32.5% of other variables that can affect consumer purchasing interest.

The formulation of the problem in this research is: Does green marketing influence purchasing decisions? Does social media marketing influence purchasing decisions? Does word of mouth influence purchasing decisions? Does service quality influence purchasing decisions? The objectives of this research are: to determine the influence of green marketing on purchasing decisions, to determine the influence of social media marketing on purchasing decisions, to determine the influence of word of mouth on purchasing decisions, to determine the influence of service quality on purchasing decisions. This research is included in exploratory research. The population in this study is unknown, the number of samples in this study was 220. The analysis tool uses PLS. The research results show that green marketing has no significant effect on purchasing decisions, social media marketing has a significant effect on purchasing decisions, word of mouth has a significant effect on purchasing decisions, and service quality has a significant effect on purchasing decisions.