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KISS Semarang is an MSME located in Mangunharjo, established in 2010. “KISS” Semarang MSME has done media promotions by distributing brochures. However, it is not optimal in its promotional media. The author is interested in making promotional media by making a web design in the form of a catalog in order to attract product purchasing power and make it more efficient in its promotional media. Web design design refers to research that uses the AIDA+S analysis method: Attention, Interest, Desire, Action and Satisfaction. In this study, the authors set KISS Semarang as the research subject, the data obtained for research purposes using techniques such as interviews, observations, questionnaires and literature studies. Research and development methods (Research and Development) are research methods used to produce certain products, and test the effectiveness of these products. Research and development in industry is the spearhead of an industry in producing new products needed by the market. Almost 4% of the costs used for research and development, even for the pharmaceutical and computer industry is more than 4%. The results showed that in the field trial, the web design was included in the good category and was able to promote products. After the validation test and web revision have been carried out from the previous media, the web design is feasible to use and publish.

Information technology is a very important means ofinformation for a company. Information is expectedto facilitate work or activities to achieve goalsoptimally. With the increasing popularity of theinternet, many business fields, especially large-scaleones, have provided online services, but this is notthe case for small and medium-sized businesses suchas the car rental business, by utilizing web servicesthat contain information and ordering applications, itis hoped that they will become promotional mediaand will expedite the ordering process. The researchmethod used in building a rental car bookingapplication with web services is by means of needsanalysis, system design, database design, and screendialog design.

With the choice of tourists increasing and giving each other the concept of trust, with almost similar values, this makes tourists more curious and confused. The influence of quality, quality, price and persuasive persuasion will influence tourists continuously in weighing which one is the best, which is more in his heart. However, on the other hand, this condition actually shows the weakness of the Tourism Office that tourists are a determining factor for the future of one of the tourist attractions, with the confidence of tourists supporting the economy of the people in tourist sites, especially under the Semarang Regency Tourism Office. Currently the Semarang Regency Tourism Office uses posters and advertises through yellowpages as a medium for delivering information, from the promotional methods carried out there are still obstacles, including the use of posters and through yellowpages advertising, which is very limited in terms of size and information to be conveyed. Therefore, it requires a promotional media that is able to provide complete information about tourism profiles to potential tourists

The Boyolali Regional Library is a means of supporting public education organized by the Government of Boyolali Regency, Central Java. It is necessary to design promotional media and library information in order to increase public interest in coming and getting to know the complete library facilities. This research designs multimedia in the form of 2D digital motion graphic video as a promotional media for the Boyolali regional library. The method used is the Holistic Multimedia Development Model (HMDM) development model whose multimedia development stage considers the guiding aspects of multimedia quality. The results of the media expert and material expert validation test with a score of 85% and 90%, respectively. While in the user test, the positive response was 86%. So that the results of multimedia design are in the very good category and in line with expectations.

Taman Makam Abu Ambarawa is a cemetery managed by the Gotong Royong Social Foundation, has been using infographics in promotional media in the form of brochures, catalogs and business cards since 2017. This study was conducted to determine the effectiveness of using infographics in promotional media. The EPIC model is used as a method to determine the effectiveness of infographics in the promotional media that have been used, using the indicators of Empathy, Persuasion, Impact and Communication. Respondents in this study were people who had used the services of Taman Makam Abu Ambarawa. The results of this study indicate that the use of infographics in promotional media is very effective, with an EPIC index score of 3.38 indicating that the decision scale is very effective. While the tabulation of the EPIC and EPIC Rate dimensions indicated that the four dimensions of the EPIC model (empathy, persuasion, impact and communication) had a value greater than the minimum value of Very Effective of 3.25. This research can be used by stakeholder are related to cooperatives and UMKM, regarding the perspective of the use of infographics in promotional media that has proven to be effective, through the use of infographics to display products or services in promotional media for the cooperative development and UMKM.

Technology is a means of information which is very important for a company. information is expected to facilitate work to achieve goals optimal. With the increasing popularity of the internet, many business fields, especially those held large already provides online services. An example is a car rental business with take advantage of website services that contain information and the order is expected to be promotional media and will expedite the process booking. The research method used in build a car rental booking application with PHP and MySQL based website service is by analyzing needs, system design, database design, and design dialog screen.