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This study aims to examine the gastronomy of the traditional culinary dish Ayam Napinadar as part of Batak cultural identity, covering aspects of history, ingredients, processing techniques, cultural values, and preservation challenges. The background of this research is based on the importance of maintaining the sustainability of traditional cuisine amid modernization and changes in consumption patterns. The method used is a qualitative approach through in-depth interviews with three informants, namely an MSME (Micro, Small, and Medium Eterprises) practitioner, a traditional leader, and a consumer. The results show that Ayam Napinadar has a unique characteristic in the use of andaliman and blood (gota) as its distinctive flavor. Traditionally, the cooking process involves grilling over firewood to produce a characteristic smoky aroma, although it has now shifted to more practical methods without altering the original recipe. From a cultural perspective, Ayam Napinadar holds symbolic meaning as an expression of prayers, blessings, and joy in various Batak traditional ceremonies. However, there are challenges in its preservation, such as the declining participation of younger generations in traditional activities and the increasing influence of modern foods. In conclusion, Ayam Napinadar functions not only as food but also as a medium for preserving cultural values and ethnic identity. This study provides benefits as a basis for developing gastronomic tourism and strategies for preserving traditional cuisine through education, collaboration, and the use of modern promotional media.

This research aims to describe the process of transforming Micro, Small, and Medium Enterprises (MSMEs) toward a digital economy through QRIS (Quick Response Code Indonesian Standard) training and the creation of creative banners as promotional media in Batu Karang Village, Karo Regency. Digital transformation has become an essential need for MSMEs to adapt to changes in consumer behavior and rapid technological development. This study employs a descriptive qualitative approach focusing on training materials and the implementation process, without using quantitative data or interview results. The findings indicate that QRIS training provides MSME actors with conceptual and practical understanding of digital payment systems that are efficient, secure, and convenient. In addition, creative banner development functions as a visual promotional tool that strengthens business identity and enhances consumer attraction. The integration of QRIS with creative banners creates synergy between digital payment systems and promotional strategies that are relevant to the conditions of rural MSMEs. Overall, this research demonstrates that digital-based training combined with creative promotional media can serve as an effective strategy to enhance MSME readiness in facing the digital economy era in a sustainable manner.

Despite its cultural potential, Wetabar Village has not been supported by effective digital promotional media. Information access remains limited, and the lack of interactive promotional platforms has contributed to the low interest of tourists. Current promotional efforts rely heavily on conventional methods, resulting in decreased visitor numbers. The implementation of digital technologies such as Augmented Reality (AR) and Web-based 360° Virtual Reality Tours is considered an effective approach to increasing tourist engagement by offering immersive exploration experiences and interactive cultural content. This research aims to design and implement a web-based tourism promotion media that integrates local cultural content with AR and 360° virtual tour technologies. The development process follows the MDLC research method, utilizing the Lumi H5P platform and PHP for system implementation. The resulting system enables users to digitally explore Wetabar Village through panoramic views and interactive multimedia features. The findings show that the developed application runs smoothly on both Android devices and laptops and is capable of providing hotspot access to operate the virtual reality features. This innovation is expected to enhance tourist interest while supporting cultural preservation and promoting digital transformation within the tourism sector of West Sumba.

The development of the laundry business requires an effective visual communication strategy to build brand image and competitiveness. This study aims to design a visual branding strategy for Titu Binatu, a laundry UMKM in Tembalang, Semarang. Through a visual communication design approach, this study analyzes visual identity elements such as logos, colors, typography, and promotional media in shaping consumer perceptions. The method used is qualitative through observation, interviews, and literature studies. The results show that Titu Binatu needs a strong visual identity and appropriate promotion to reach the market, especially students and workers. Strengthening branding with offline and online media is needed so that visual branding becomes a strategic tool in business development in the digital era.     

The management of educational institutions has a strategic role in determining the direction of growth and sustainability of the institution. The success of this management is highly dependent on the administrator's ability to analyze the external environment, understand the position of competitors, optimize internal potential, and formulate superior strategies that are able to maintain competitiveness without ignoring the fundamental values ​​of education. In this context, the application of marketing management becomes an important need. This study aims to analyze marketing management in increasing public trust in the Darul Hikmah Islamic Boarding School in Tulungagung. This study uses a qualitative phenomenological approach with data collection techniques through interviews, observations, and documentation. Data analysis is carried out through data condensation, data presentation, and drawing conclusion/verification. The results of the study indicate that the marketing strategy of the Darul Hikmah Islamic Boarding School in Tulungagung in building public trust is implemented through four main elements: (1) Product – offering quality educational services with character strengthening, implementing the curriculum of the Ministry of National Education, Ministry of Religious Affairs, local content, and superior extracurricular programs; (2) Price – affordable registration and administration fees and adjusted to the economic conditions of the community; (3) Place – the location of the Islamic boarding school is strategic, easy to reach, and has a conducive learning environment; and (4) Promotion – conducted through visits to elementary schools, installation of promotional media (billboards, banners, brochures), publication of extracurricular achievements, and utilization of social media such as Facebook, Instagram, YouTube, and the Islamic boarding school's official website.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy by creating jobs, reducing poverty, and contributing to the Gross Domestic Product (GDP). However, many MSMEs still struggle to market their products effectively. Limited capital, workforce, and access to promotional media lead them to rely on conventional methods such as print advertising, with minimal use of digital platforms. These limitations hinder their ability to reach wider markets and compete effectively at both local and national levels. Furthermore, differences in approach between MSMEs and large companies influence their marketing strategies. MSMEs often prioritize social networks and personal relationships over structured and systematic marketing plans. As a result, traditional methods are insufficient to face increasing competition and shifts in consumer behavior. Therefore, research was conducted on more innovative, creative, and adaptive marketing strategies for Ubay Singkong Keju MSMEs so that they could survive and thrive amid the ever-changing market dynamics.

Tinctori is a company focused on sustainable fashion products using natural dyes. Based on observations and interviews, Tinctori’s existing promotional media are still limited and have not effectively conveyed its sustainability values or modern fashion appeal. Therefore, a more engaging, informative, and accessible promotional medium is needed. This study aims to design a digital photobook as a marketing support medium for Tinctori’s products. The research uses a qualitative method with a linear strategy, consisting of problem identification, data collection, analysis, design, and testing stages. The result is an interactive e-book–based digital photobook that presents the company profile, production process, and product catalog of Tinctori. Based on the testing results, the media was considered attractive, communicative, and effective in conveying the brand message and increasing audience interest. This research is expected to serve as an example of efficient, eco-friendly digital media that supports sustainable fashion promotion in Indonesia.  

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, meaning the majority of respondents immediately recalled the WOW SUKE brand when thinking of kefir milk. However, brand recognition was only 49.1%, with 50.9% of respondents still unfamiliar with or uncertain about the brand's existence. Visual design elements—such as colors, imagery, and information layout—were rated very positively by most respondents, suggesting that clear and attractive visual communication can effectively enhance brand perception. In conclusion, the study demonstrates that well-crafted packaging and promotional materials significantly improve brand awareness. Nevertheless, further improvements in communication strategy and promotional distribution, particularly through digital channels, are necessary to broaden audience reach and strengthen brand recognition.

Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.

The utilization of the CapCut application is widely adopted by Hajj and Umrah travel agents for the creation and editing of various types of promotional videos, owing to its comprehensive functions and powerful video processing capabilities. This research is titled “Utilization of the CapCut Application for Video Creation and Editing of Digital Promotional Media for Hajj and Umrah Travel Agent Teras Hanania 038 Bekasi.” Conventionally, business owners in the Hajj and Umrah travel sector have only marketed their package products through traditional methods, utilizing printed brochures or pamphlets distributed manually. The reach of this conventional marketing type is unable to widely penetrate the target market.The objective of this research is to explore the utilization of the CapCut application by outlining the workflow for video creation and editing using the application. This process aims to produce creative videos that are attractive and dynamic, capable of sharing complete information through a brief narrative. This digital promotional media is intended to assist Teras Hanania 038 Bekasi in introducing and marketing its Hajj and Umrah packages to prospective pilgrims worldwide, thereby reaching a significantly broader target market. The research methods employed are Library Research and Field Research.

An Illustrated Storybook of Sir Alex Ferguson’s Coaching Career at Manchester United is designed to narrate the journey of one of the most prominent figures in the world of football from the United Kingdom. This project addresses the lack of engaging and inspiring reading materials for Indonesian adolescents, particularly those that present biographical content in an illustrated format. The book aims to serve as an alternative form of educational and motivational media, with the ultimate goal of fostering reading interest among young readers in Indonesia. The visual elements of the book are rendered in a semi-realistic, full-color illustration style to enhance appeal and accessibility for the target audience—teenagers. The design process utilizes the glass box method, which involves the collection of data and information from external sources. These sources include academic journals, articles, websites, films, YouTube content, autobiographical e-books, and other relevant digital platforms. Data collection is conducted to ensure a comprehensive understanding of the subject matter. Additionally, the problem-solving approach employed is based on the 5W+1H analytical framework (What, Why, Who, When, Where, and How). The final outcome of this undergraduate thesis project is a primary medium in the form of an illustrated storybook. It is further supported by a variety of promotional media such as an e-book, T-shirt, drawstring bag, X-banner, stickers, keychains, and posters.

This study aims to produce a company profile video for the Faculty of Technology, Battuta University, Medan using Adobe Premiere CC 2019 software. This company profile video is designed to provide a clear picture of the vision, mission, organizational structure, facilities, and superior programs at the Faculty of Technology, Battuta University, Medan. The production process of this video goes through several stages, namely planning, shooting, processing visual materials, and editing to produce a video that is in accordance with the communication objectives to be conveyed. Adobe Premiere CC 2019 was chosen as the main tool in video editing because of the ability of this software to provide various professional editing features, such as transition settings, visual effects, color adjustments, and audio processing that supports the quality of the final video results. The results of this study are in the form of a company profile video that can be used as a promotional media, which is expected to improve the image and attractiveness of the Faculty of Technology, Battuta University, Medan in the eyes of prospective students and the general public. With this video, it is hoped that information about the faculty can be conveyed more effectively and attractively.

This study is motivated by the declining revenue of Kaliwungu Printing every month, which is caused by the inconsistency in product promotion. As a result, the lack of regular and comprehensive promotional efforts has led to limited public awareness of Kaliwungu Printing. The purpose of this research is to develop a structured and comprehensive promotional tool to showcase the products offered by Kaliwungu Printing. This research employs a qualitative method to obtain accurate and relevant data. Data collection techniques include observation, interviews, and questionnaires. The respondents consist of media experts, content experts, and a group of five employees from Kaliwungu Printing. The validity of the data is measured using the rating scale method proposed by Sugiyono. The results of the study show a score of 30 from media experts, 36 from content experts, and an 84% validity rate from the group assessment. Based on the overall evaluation indicators, these results fall into the "very good" category. Thus, the study concludes that the proposed promotional tool is suitable for implementation and can be utilized effectively

This study aims to design a visual identity and promotional media that effectively enhances the brand awareness of Novita Online Shop, a micro, small, and medium enterprise (MSME). Currently, Novita Online Shop lacks a strong visual identity and effective promotional tools to boost consumer awareness. Through observations and interviews with the MSME owner, it was found that Novita Online Shop requires a visual identity and promotional media that can increase consumer awareness and differentiate the brand from its competitors. The concept of "Fresh Minimalism with Trendy Simplicity" was adopted as the foundation for developing the visual identity and promotional media. The findings indicate that designing an effective visual identity and promotional materials can improve consumer awareness, distinguish the brand from competitors, and ultimately drive sales. This study can serve as a reference for other MSMEs in creating effective visual identities and promotional strategies to enhance brand awareness.  

This study aims to analyze the marketing strategy implemented by the Regional National Crafts Council (DEKRANASDA) in Samosir Regency in developing local craft products and enhancing their competitiveness. This research employs a qualitative approach with data collection techniques through interviews, observation, and documentation. The findings reveal that DEKRANASDA has applied the elements of the marketing mix, including product, price, place, and promotion. However, several significant challenges persist, particularly in terms of limited promotional media and intense market competition. One major obstacle is the insufficient utilization of digital media as a marketing tool, which results in a limited market reach. Furthermore, product innovation needs to be improved to better align with consumer preferences and current market trends. Therefore, this study recommends that DEKRANASDA develop a digital-based marketing strategy, such as utilizing social media, e-commerce platforms, and an official website to enhance promotional reach. Additionally, innovation in design, raw materials, and product variations should be undertaken to attract consumers and compete in a broader market. This research provides important insights into the development of more effective marketing strategies to increase the income and competitiveness of craft products in Samosir Regency.

Idol or Aidoru (アイドル) is a term or another word for Idol in Japan which can be interpreted as a famous artist who can take part in various fields. Idol Oriana is a local idol from Solo who made their debut on August 28, 2023. But until now Oriana Idol only has an original song called Mayfly and Oriana Idol wants to well known. Oriana also make a music video for the song “Mayfly” to promote Oriana Idol more widely. Therefore, this research was made to create a music video as a promotional media for Oriana Idol. The result of this research is a music video as a promotional media. The music video focuses on the choreographed performance of the song “Mayfly” and the visuals of the members, with a short storyline. This reseacrh can be a solution for Oriana to promote Idol Oriana further.

The purpose of this community service activity is to enhance the innovation and product visualization of the Micro, Small, and Medium Enterprise (MSME) Dapur 80 to increase consumer awareness and familiarity with its products. Through observations and interviews, several challenges were identified, including Dapur 80 lacked a consistent visual identity, used simple product packaging, had an unorganized menu, and did not have an appealing business location marker. To address these issues, the activity focused on designing and producing menu catalogs, product stickers, and a neon box—each playing a crucial role in enhancing product appeal. The results indicated successful implementation: catalogs were distributed to resellers, 100 stickers were printed and applied to product packaging, and one neon box was installed at the business location. An evaluation with the owner revealed satisfaction with the developed promotional media. Within just ten days of use, Dapur 80 recorded an increase of 11 new customers. However, the project was limited by its relatively short duration of one month, which constrained the measurement of long-term impacts. Despite this limitation, the community service activity contributed significantly to improving Dapur 80’s sales performance, demonstrating that enhanced product visualization can attract consumer attention, stimulate demand, and increase turnover.

This study aims to describe and analyze: Community Empowerment Strategies in Batu Majang, Long Bagun District, Mahakam Hulu Regency, East Kalimantan and Inhibiting and Supporting Factors Affecting Empowerment in Tourism Village Development. The research is qualitative descriptive analysis The data analysis technique uses a technique developed by McNabb (2002), namely Grouping the data according to key constructs, identifying bases for interpretation, developing generalizations from the data, testing alternative interpretations dan forming and/or refining generalizable theory from case study. The results of the study show that the Community Empowerment Strategy in the Development of Tourism Villages in Batu Majang which is carried out includes: Planning is carried out through community proposals which are then mapped to potential based on ususlan.  Implementation of Community Empowerment in Tourism Village Development by involving all elements of Village Muspides, Tourism Awareness Groups and all communities, Providing guidance to the community in a sustainable manner by collaborating with the tourism office, increasing the productive economy.  Evaluation or Monitoring of Community Empowerment in Tourism Village Development through a village-level musayawarah forum which is delivered in a village deliberative forum every 3 months.  Factors that inhibit community empowerment in the development of Tourism Villages include limited resources, both budget and human resources, traditional community behavior, and limited land. The supporting factors encountered are the support of some people and the existence of promotional media that can support the existence of tourist villages.

The development of science and technology is increasingly rapid along with globalization and changes that are always happening in the world today. The development of science and technology also has a significant impact on the world of education, especially in the health sector, one of which is the community, which of course will get access to health services. In conveying health information messages to the community, of course, it will be more interesting and have a wide reach if you use digital media to design and create an attractive appearance to look at. This is because the development of digital technology has caused many people to utilize modern technology because of the importance of information in the digital era. This study aims to Increase Student Knowledge in Making Digital-Based Health Promotion Media in the Nursing Study Program at Timor University. This type of research is pre-experimental research with a One-Group Pretest-Posttest Design (One Group Pretest-Posttest). The sample in this study were 29 patients. Respondents will be given training in using the Canva application in making health promotion media, then their knowledge before and after regarding the Canva application and its use in making health promotion media will be measured. The results of the study showed that the average respondent had a pre-test score of 62.24 and the average respondent after being given training was 83.28. The results of the Kolmogorov-Smirnov test showed that the data was normally distributed with a p value> 0.05. Furthermore, in the Difference Test using the Paired Sample T-Test, a p value of 0.000 <0.05 was obtained. This shows that there is a difference in the knowledge of respondents before and after being given training related to the Canva application and its use in creating health promotion media. The conclusion is that providing training to increase respondent knowledge is very important to do so that the world of education is able to produce a generation that is always able to adapt to the development of science and technology that occurs.