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Analytics

Anisa Silvi Rahmawati

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

This research aims to examine the influence of e-service quality on customer satisfaction of the Grab online application in Purworejo. In the research, the population was Grab users in the Purworejo Regency area. The number of Grab users is unknown and can be said to be in the infinite category. The sampling technique used is purposive sampling with the hope that the researcher will obtain a representative sample based on the specified criteria. So the total research sample was 97 people. Data analysis techniques use multiple linear regression analysis, determination test, t test and f test. The research results from the multiple linear regression line equation produce the equation Y=-4.136+0.888X1+0.262X2. The constant coefficient value obtained is -4.136. This means that if the value of the e-servicequality and price variables is equal to 0, then the level or magnitude of the customer satisfaction variable is -4.136. The e-service quality variable has a coefficient of 0.888. A value of 0.888 means that if the value of the e-service quality variable increases by 1 unit and other variables are considered constant, the level of customer satisfaction will increase by 0.888. The price variable has a coefficient of 0.262. A value of 0.262 means that if the value of the price variable increases by 1 unit and other variables are considered constant, the level of customer satisfaction will increase by 0.262. Determination analysis produces an Ajusted R Square of 0.837, this figure means that 83% of the level of customer satisfaction can be explained using the e-service quality and price variables. Meanwhile, the remaining 17% may be influenced by other variables that were not studied, for example company image, promotion and brand ambassador factors. The t test shows that the e-service quality variable shows that the calculated t is greater than the t table (12,636> 1,661). This means that hypothesis 1 (H1) proposed that partially there is a significant influence between e-service quality on customer satisfaction is accepted and Ho is rejected. The price variable obtained by t calculated is greater than t table (3267 > 1,661). This means that hypothesis 2 (H2) proposed that partially there is a significant influence between price on customer satisfaction is accepted and Ho is rejected. The f test shows that F count > F table or (247,816 > 3.09) which means Hypothesis 3 (H3) which states that simultaneously there is a significant influence between e-service quality and price on customer satisfaction is accepted and Ho is rejected. 

Putri Rahmayani

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The aim of this research is to determine the effect of promotional programs on consumer purchasing decisions at the Cellcom Kaliboto Bener Purworejo cellphone shop. Data collection and surveys were carried out using questionnaires. Sampling used purposive sampling technique, totaling 32 people. This research uses data analysis methods, simple linear regression, coefficient of determination and t test (partial). Based on the research carried out, the result of the regression equation is Y= 15.889 + 0.768X, which means that if the promotional program variable is equal to zero then the level or magnitude of the variable the purchase decision at Cellcom was 15,889. The contribution of promotional program variables to purchasing decisions is 0.478 or 47.8%, while the remaining 52.2% is influenced by other factors, namely price, product quality, product design, service and others. Partially there is a positive and significant influence between promotional programs on purchasing decisions.  

Nadaul Fahita Fani

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The aim of this research is to determine the effect of the member get member program on increasing the number of students at biMBA AIUEO Gadjah Mada Purworejo. Data collection techniques in this research were obtained by observation, interviews, literature study and documentation. This research is included in descriptive qualitative research. The data analysis technique used in this research uses the instrument test used, namely simple linear regression analysis, coefficient of determination, and partial testing (t test). The results of the simple regression analysis are Y = 36.919 + 0.781 points, then the variable size for increasing the number of students is 0.781. The results of the calculation of the coefficient of determination show that R2 is 96.2% for the dependent (dependent) variable, namely the increase in the number of students. The remaining 3.8% increase in student numbers was influenced by other variables such as free registration promotions, coloring competitions and reading performances. The t test results obtained thitung is greater than ttabel  (250.035> 2.228) and the significant level is (0.000 < 0.05) so Ho is rejected and Ha is accepted, which means there is a positive and significant influence on the member get member program variable towards increasing the number of students at biMBA AIUEO Gadjah Mada Purworejo.  

Musbichin Musbichin

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The aim of this research is to find out what factors are most dominant in consumer decisions when purchasing a house at PT. Ardan Greenland Propertindo. The population used in this research were people who bought houses at PT. Ardan Greenland Propertindo, numbering 450 people. The sampling technique used is Simple Random Sampling, namely taking sample members from the population at random without paying attention to the strata in the population. The number of samples taken in this research was 10% of the total population (450 home buyers), namely 45 home buyers. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study techniques. Data regarding research variables was obtained through questionnaires distributed to respondents to provide responses to questions/statements in the questionnaire. The research data that has been obtained will then be analyzed using Likert scale analysis techniques with the ideal score (if all respondents choose the answer with the highest score) which is 450 and the lowest score (if all respondents choose the answer with the highest score) which is 90. The results of this research show that the factors -factors that influence purchasing decisions at PT. Ardan Greenland Propertin includes product factors, price factors, promotional factors and location factors. The results of calculating respondents' answer scores using Likert scale analysis for each factor are as follows: 1) Product factors: obtained a score of 385:450×100%=85.56%, meaning that 85.56% of respondents agree that product factors influence consumer purchasing decisions, 2) the price factor obtained a score of 395:450×100%=87.78%, meaning that 87.78% of respondents agreed that the price factor influences consumer purchasing decisions, 3) the promotion factor obtained a score of 352:450×100%=78.22%, meaning that the respondents agree that promotional factors influence consumer purchasing decisions, 4) place/environment factors obtained a score of 366:450×100%=81.33%, meaning that respondents agree that place/environment factors influence consumer purchasing decisions. From the results of the analysis carried out above, it can be seen the magnitude of the influence of each of the four existing factors, and the most dominant factor influencing PT purchasing decisions. Ardan Greenland Propertindo is a price factor. This is shown by the total score of 395 or 87.78%. From the research results, the lowest score was obtained, namely on the promotion factor, therefore the researcher gave suggestions to create advertisements on the website specifically for PT promotions. Ardan Greenland Propertindo or can make banners on the road. 

Dwi Ayu Wardani

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The aim of this research is to determine the effect of price and service quality on competitive advantage at Babershop Koko in Nampurejo Purwodadi village. The analytical technique used to analyze the effect of price and service quality. Data collection and surveys were carried out using questionnaires. The sample used a purposive sampling technique, totaling 50 respondents. This research uses data analysis methods, multiple regression, coefficient of determination t test and f test. Based on the research carried out, the results of the regression equation Y = 0.671 + 0.041X1 + 0.298X2 are finally obtained. This means that if the value of the price and service quality variables is objectified research is equal to zero, then the level or magnitude of the competitive advantage variable at Babershop Koko is 0.671. The results of the analysis of the coefficient of determination (R Square) explain that 21.1% is influenced by price and service quality variables, while 78.8% is influenced by other factors that were not studied, for example promotional factors and other consumer loyalty and so on. The results of partial hypothesis testing (t test) show a positive and significant influence between price and service quality on competitive advantage. The results of simultaneous hypothesis testing (f test) show a positive and significant influence between the price and service quality variables on competitive advantage. 

Candra Widaretna

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

This study aims to examine the influence of price and quality of service on the satisfaction of people living in Rusunawa, Bayem Subdistrict, Kutoarjo District. The data collection technique in this research was obtained by observation, interviews, questionnaires, documentation and library studies. The population in this research is the people living in Rusunawa, Bayem Subdistrict, Kutoarjo District, numbering 54 families. The sampling technique used is a saturated sample, namely where all members are sampled. So the number of research samples is 54 families. Data collection methods are through observation, interviews, questionnaires, documentation and library studies. Data analysis techniques use multiple correlation analysis, multiple regression, tests and determination tests. The research results from multiple correlation analysis for the price variable obtained a value of 0.693 and for the service quality variable obtained a value of 0.679, so the relationship between the price variable and the service quality variable on public satisfaction is strong, because This figure is in the interval 0.60-0.799, which means it is strong. Multiple regression analysis produces the equation Y=3.320+0.501X1+0.329X2. The price variable has a coefficient of 0.501. The value of 0.501 means that if the value of the price variable increases by 1 unit and the other variable (service quality) is considered constant then the level of public satisfaction is 0.501. The service quality variable has a coefficient of 0.329. A value of 0.329 means that if the value of the service quality variable increases by 1 unit and the other variable (price) is considered constant then the level of public satisfaction is 0.329. Determination analysis produces an R Square figure of 0.526, this figure is called the coefficient of determination value. The determination value is 0.526 or 53%. This figure means that 53% of the level of community satisfaction can be explained using price and service quality variables. Meanwhile, the remaining 47% is likely influenced by other variables that were not studied, such as promotion and location. Hypothesis testing (t test) shows that between the price variable and consumer satisfaction there is a positive and significant influence so that H1 is accepted and H0 is rejected, then between the service quality variable and consumer satisfaction there is also a positive and significant influence so that H2 is accepted and H0 is rejected. The f test shows that the price variable and the service quality variable together have a positive and significant influence on consumer satisfaction so that H3 is accepted and H0 is rejected.

Erna Kasim; Nurbaiti Nurbaiti; Ekayanti Hafidah Ahmad; Asra Hatlah; Desriani Desriani

Jurnal DIKMAS 2021 Biro Pengelolaan Penelitian dan Pengabdian Kepada Masyarat SETIA Ngabang

Breast cancer is the first cancer in Indonesia and is one of the first contributors to death caused by cancer. Breast cancer reached 68,858 cases out of a total of 396,914 new cases in Indonesia. Unfortunately, around 70% of cases are detected too late and are at an advanced stage. The impact for Indonesia is of course not only an economic double burden but also the level of public health. Therefore, there is a need for pro-active efforts by academics to help reduce breast cancer cases. One way is through health promotion by educating people about the dangers of breast cancer. Group counseling method. Counseling participants with a population of 35 people. The media used were power points and leaflets, which lasted approximately 50 minutes. The results of community service show that after education, 77.5% of people can answer questions about breast cancer well. And there is enthusiasm in asking questions in detail. Counseling participants can understand and increase their insight into the dangers of breast cancer. Counseling can be done at a later time.

Tetty Melina Lubis; Tiarsen Buaton; Arief Fahmi Lubis; Parluhutan Sagala

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2021 Pusat Riset dan Inovasi Nasional

The punishment imposed on TNI soldiers is actually heavier than the punishment that applies in the general court. The punishment imposed on TNI soldiers is not only limited to prison sentences or fines imposed, but sometimes for serious criminal offenders are often sentenced to additional penalties in the form of dishonorable dismissal (PDTH) from military service. The purpose of this study is to show that for legal subjects with military status, the role of superiors who have the right to punish or called the term Ankum is very dominant. For military members involved in criminal acts, two punishments are imposed, namely first, in the form of disciplinary punishments imposed in the form of punishments for postponement of promotion, demotion to dismissal. This research is qualitative that uses a descriptive approach to collect data systematically, factually, and quickly according to the description when the research is carried out. The results of this study show that the determination of absolute competence based on the emphasis on the consequences of the losses incurred can be said to be in line with what is stated in Article 3 paragraph (4) letter a of TAP MRP Number VII of 2000 concerning the Role of the Indonesia National Army and the Role of the National Police of the Republic of Indonesia which reads that "Soldiers of the Indonesia National Army are subject to the power of the general judiciary in the case of general criminal offenses." It is strengthened by Article 65 paragraph (2) of the TNI Law which reads "Soldiers are subject to the power of the military judiciary in the event of a violation of the military criminal law and are subject to the power of the general judiciary in the event of a violation of the general criminal law regulated by the Law."

Yayan Nuryana; Victor Prasetya; Nisrina Nisrina; Siti Intan Rahayu; Siti Nurarofah +2 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2021 FKIP, Universitas Palangka Raya

Husna Roti is a business specializing in cakes and bakery products that has been operating for nine years in Desa Purwosari, Comal District, Pemalang Regency. As part of a community service program, faculty members and students are involved in providing assistance to help develop this business. The program includes various improvement efforts, particularly in the areas of marketing and human resource management. The actions taken include creating Grabfood and Instagram accounts to expand the digital market, making official stamps, obtaining halal certification, and producing promotional videos and documenting the production process. Additionally, the company profile and organizational structure were prepared to strengthen management. Financial reports and cost of goods sold calculations were also made to optimize cost management. Through this collaboration, the faculty members and students aim to provide concrete solutions to the challenges faced by Husna Roti. With this assistance, it is hoped that the quality of the products and the competitiveness in the market will improve, allowing the business to grow and positively impact the local economy.

Wiwid Widiawati; Rizki Nurul Ilmi; Adam samsudin Noor

Jurnal Manajemen dan Ekonomi Bisnis 2021 Pusat Riset dan Inovasi Nasional

The purpose of this study was to determine the effect of promotion on the number of new student registrations at the Tangerang Nusantara Tourism Academy. This type of research is quantitative research. The population used is all prospective students who register in T.A 2021/2022 as many as 140 students of the Tangerang Nusantara Tourism Academy. the sample was selected as many as 80 respondents. determined by using a random sampling technique. The data collection technique used is the distribution of questionnaires in the form of a questionnaire through the google form application. By using simple linear regression analysis. Data analysis used descriptive statistics, namely by looking for correlation coefficients and simple linear regression using t test. This research was carried out on June 1 - August 31, 2022. Based on statistical results using the SPSS 22.00 application, the results showed "there was a significant effect of promotion on the number of prospective student registrations at the Tangerang Nusantara Tourism Academy" with a promotion percentage rate of 33.98% in increase the number of student registrations.

Wie Shi Sudjud

Jurnal Manajemen dan Ekonomi Bisnis 2021 Pusat Riset dan Inovasi Nasional

This research was conducted at PT Fajar Indah Anindya Medan. The level of work discipline that can be seen from the delay and absence of employees. Job promotion systems that are still based on seniority are not based on work performance and employee discipline. Punishment that has not been resolute to employees. The population and sample in this study were 42 employees. The sampling technique used is saturated samples Data collection techniques are pembainigain kueisoner, interviews and documentation studies. Data analysis uses validity and reliability test, classic assumption test, multiple linear regression analysis, determinant coefficient and hypothesis testing.Conclusions in the study that simultaneous job promotion and punishment affect the work discipline of employees of PT Fajar Indah Anindya Medan. Partially, job promotion influences the work discipline of PT Fajar Indah Anindya Medan employees. Partially punishment affects the work discipline of PT Fajar Indah Anindya Medan employees. The magnitude of the determination coefficient that the adjusted R Square value is 0.502 means that promotion and punishment can explain employee discipline at 50.2% and the remaining 49.8% (100-50.2) influenced by other variables outside of this study such as: compensation, leadership and supervision of work and so on

Ariep, Zaenal

JURNAL ILMIAH EKONOMI DAN BISNIS 2021 LPPM Universitas Sains dan Teknologi Komputer

Social media is a new phenomenon that has changed the way the business environment operates. Through social media, businesses gain access to resources that are otherwise unavailable to the business owner. This research is a causality research, which aims to analyze the causal relationship and influence of two or more phenomena, through hypothesis testing. The population and sample in this study are SMEs who open e-commerce businesses on social media. The number of samples used in this study amounted to 154 respondents. Based on the analysis and discussion, it is concluded that the Marketing operation advantages variable has no significant effect on Marketing Performance, the Cost-effectiveness variable has a significant effect on Marketing Performance, the Customer Communication Channel variable has a significant effect on Cost-effectiveness, the Customer Communication Channel variable has a significant effect on Increased customer satisfaction, Customer The Communication Channel has a significant effect on Marketing operation advantages, the Customer relationship performance variable has a significant effect on Marketing Performance, the Increased customer satisfaction variable has a significant effect on Marketing Performance and the Social media marketing implementation capabilities variable has a significant effect on Customer relationship performance.

Fatonah, Siti; Imron, Lukman Ahmad; Haryoso, P. Haryoso

Adi Widya: Jurnal Pengabdian Masyarakat 2021 Lembaga Penelitian dan Pengabdian Masyarakat

The pharmacy was established with the aim of being able to provide good pharmaceutical services to the community including being ready to provide drug consultation, supply of drugs and pharmaceutical supplies of good quality. Therefore, pharmacies need to innovate in carrying out promotional activities to provide information and attract people to want to buy and become loyal drug consumers. One of the factors influencing a pharmacy is that how the pharmacy can provide consumers to order drugs and receive goods easily, quickly, safely and comfortably. The Community Service Team of STIE AUB Surakarta wants to socialize and train and assist to create a drug consumer satisfaction model through improving the quality of order delivery to expand the drug market in large family pharmacies in Surakarta. The size of this Community Service activity can be seen from the output in the form of 1) Pharmacy survey in improving the quality of order delivery, 2) creation of order delivery models, 3) increased pharmacy market supply, 4) scientific articles. The problems that arise by partners are 1) the quality of drug order delivery has not been maximized, 2) there are no innovations in delivery models, 3) the market is still limited. The stages of the implementation of the service carried out by the team are socializing to the community in the process of ordering and sending drugs at pharmacies in Surakarta, training partners / pharmacies in creating order delivery models and training marketing management theories to partners in order to innovate wider markets. The results expected by the team are customer satisfaction and loyalty. The next stage is the evaluation of the results of quality delivery assistance, delivery models and expansion of the pharmacy market Keyword : Quality, Order Delivery Model, Market Share

Heni Kusumawati

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

This research aims to find out: whether there is a positive and significant influence between the marketing mix on purchasing decisions among consumers of Berkah Kripik pare chips in Purworejo. The data source uses a questionnaire. The population in this study were consumers of Berkah Kripik bitter gourd chips in Purworejo. The sampling technique used was purposive sampling. The sample used was 33 people. The data analysis techniques used are simple regression analysis, coefficient of determination, and t test. The results of simple linear regression analysis show a constant value of 1.302, meaning that if the marketing mix has a value of zero, then the purchasing decision will be 1.302 and the b value will be 0.682, meaning that if the marketing mix increases by one point then the purchasing decision will increase by 0.682. The results of the t test show that the t-value of the marketing mix is 10.771, and the t-table value is 1.692, meaning that partially the marketing mix has a positive and significant influence on purchasing decisions. Therefore, the alternative hypothesis (Ha) which states that there is a positive and significant influence between the marketing mix on purchasing decisions is accepted, and the null hypothesis (Ho) which states that there is no positive and significant influence between the marketing mix on purchasing decisions is rejected.  

Dedy Prihananto

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The objectives to be achieved in this study are as follows To determine the effect of community response on the development of tourist attractions, Peak of Mount Gajah Pandanrejo. Data collection techniques through observation, interviews, questionnaires, documentation, and literature study. Sources of data using a questionnaire. The population in this study is the surrounding community who visit the tourist attraction. The sample used is 50 respondents. Data analysis techniques include Likert scale, validity test, reliability test, simple correlation coefficient, simple linear regression analysis, coefficient of determination, and T test. Based on the results and discussion in the previous chapter, it can be concluded that 1) Pearson Correlation value is 0.785, in the sufficient category (0.600 to 0.799). So it can be concluded that there is a relationship between the community's response to the development of Mount Gajah Pandanrejo tourist attractions, this means that if the community's response is good, tourism development will also increase; 2) The constant value is 4.782, meaning that if the product quality is zero, then customer satisfaction is 4.782, with a value of b = 0.667, meaning that if the public response increases by one point, the development of tourist attractions will also increase by 0.667; 3) The R2 value is 0.617, meaning that the community's response contributes 61.7% to the development of tourist attractions, and the remaining 39.3% is influenced by other factors not examined in this study, such as promotions, discounts, and so on; 4) the results of the t-test indicate the t-value of product quality is 8.785. While the ttable with a sample of 50 people, with a level of significance = 0.05 and a confidence level of 95%, the ttable value is 1.1711. So the value of tcount is greater than ttable (8.785 > 1.7711) or a sig value of 0.000 (< 0.05). 

Asep Solihat; Ida Widyanti

Jurnal Rumpun Ilmu Kesehatan 2021 Pusat Riset dan Inovasi Nasional

Morbili becomes one of the leading causes of death of children under five years. One of the efforts reductions the mortality rate is health promoting through provision of health education on immunization. Mother as a target in this effort is very effective because it has an important role in making health care decisions on children and families. The aim of research was determine the effect of health education on the knowledge morbili’s mothers with children. This type of research has a quasi-experimental research design with pre and post test without control design. Population of this study was 63 mothers with children in RW 10 and 11 Babakan Village of Pakutandang PHC. The sample was 13 participants, while the technique of sampling was using a purposive sampling. Test the validity of the questionnaire ranged from .646-.905 with a .896 reliability. Data collection tool is questionnaire knowledge about morbili. The results of the study, analyzed by t-test showed that before being given health education almost half of participants (46.1%) had knowledge level is less than the average is 8.3, whereas after being given health education almost all knowledge of the participants (76.9%) experienced an increase in average 15.7. So statistically revealed significant difference between the knowledge before and after about morbili in mothers, with ≤ ρ = .000  = .005. Suggestion. Public health centre shoud be increasing the dissemination and promotion of health to mothers who have children on the importance of disease prevention through immunization periodically.

M. Sahli

Jurnal Rumpun Ilmu Kesehatan 2021 Pusat Riset dan Inovasi Nasional

Health promotion media is media that can support the success of health promotion efforts. Determining good media is one that suits the characteristics of the target. Handling health problems requires health promotion media as an effort to make it easier for officers to deliver material according to target, place, age and time. The more five senses that utilize the media, the easier it is for the target to receive the counseling material. The method used in this research is a literature review using a library review method, data obtained from articles taken from journal search engines. The results of this research show that variations in the visual media of posters, leaflets and flip sheets will make it easier for the public to receive knowledge from health promotion officers.   Keywords: , Stunting.

Santi Widiastuti

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

This study aims to analyze the potential of the Blenduk church area in Semarang. The potential of this area needs a visual identity design as a form of tourism promotion in the city of Semarang, which incidentally the government is still active in increasing the promotion of local tourism. This study intends to design a visual identity for the Blenduk church area, so this research was carried out with qualitative research. As a persuasive communication activity, this design uses the A-A Procedure approach. The data collection techniques in this study were observation, interviews, documentation and literature study. This study intends to contribute to the Semarang city government, especially the Culture and Tourism office, to design the visual identity of the Blenduk church area so that it has an identity that can be sold to the public and can increase the attractiveness of stakeholders to increase

Muhammad Sholikhan; Muhammad Sholikhan; Yayuk Kurniawati

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

In this digital era, business competition is increasingly competitive. A business is required to conduct continuous evaluation. In today's business world, e-commerce is a necessity to increase business competition and product sales. In the use of e-commerce, buying and selling and marketing activities will be easier and more efficient where consumers will find it easier to buy and sell the desired goods without having to leave the house so as to show the ease of transactions, reduce costs and speed up the transaction process. This study aims to create a Blogspot-Based E-Commerce Web Design as a Promotional Media for Kendal Hijab Blessing Boutique. It is hoped that the design and development of an e-commerce blog can help business actors to market their products more broadly so that they can increase sales and make it easier for consumers to transact, especially at the Kendal Hijab Berkah Boutique.  

Agrosamdhyo, Raden

Penelitian ini memiliki tujuan untuk mengetahui bagaimana aktivitas Bauran Pemasaran produk simpanan pada PT. Bank Syariah Indonesia (BSI) Kantor Cabang Pembantu Ayani Singaraja. Bank Syariah Indonesia merupakan penggabungan (merger) dari 3 Bank BUMN yaitu PT Bank BRIsyariah Tbk, PT Bank BNI Syariah dan PT Bank Syariah Mandiri. Metode penelitian menggunakan analisis data kualititatif yang menjelaskan secara deskriptif mengenai Aktivitas Pemasaran Produk Simpanan PT. Bank Syariah Indonesia (BSI) Kantor Cabang Pembantu Ayani Singaraja. PT. Bank Syariah Indonesia (BSI) Kantor Cabang Pembantu Ayani Singaraja melakukan aktivitas pemasaran produk simpanan menggunakan strategi bauran pemasaran atau Marketing Mix yang terdiri dari konsep 7P yaitu : Product (Produk), Price (Harga), Place (Tempat), dan Promotion (Promosi), People (Orang), Process (Proses), dan Physical Evidence (Fasilitas Fisik).