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This study aims to test and obtain empirical evidence regarding the effect of profit persistence and interest rates on equity valuation. This study uses a sample of Property and Real Estate Sector Companies listed on the Indonesia Stock Exchange in 2018-2022. The research method used in this study is the purposive sampling method using SPSS 21 for data analysis. This type of company is quantitative with a population of 92 companies and 23 companies that are used as research samples with 5 (five) years of observation, so that the total research sample is 115 samples. The analysis technique used is multiple regression. The results of this study show that profit persistence has no effect on equity valuation. Meanwhile, interest rates have a significant positive effect on equity valuation.

This research aims to test and find empirical evidence that strengthens the research model as well as analyzing and serving as teaching material regarding the influence of sales volatility, operating cash flow volatility and debt levels on profit persistence (empirical study on consumer cyclicals sector companies listed on the IDX for the 2020-2020 period). 2022). The method used in sampling is Purposive Sampling. The data used is secondary data in the form of financial reports of companies listed on the IDX from 2020 to 2022. The number of samples used in this research was 105 data. The results obtained in this research show that the Sales Volatility variable has an effect on Profit Persistence, Operating Cash Flow Volatility has an effect on Profit Persistence, Debt Level has an effect on Profit Persistence in Consumer Cyclicals Sector Companies Listed on the Indonesia Stock Exchange (BEI) for the 2020 - 2022 Period.

Persistent earning show that the company is able to maintain sustainable profits. With this in mind, this study was conducted to examine and analyze the effect of Permanent Differences, Temporary Differences, and Operating Cash Flows on Profit Persistence moderated by Good Corporate Governance in food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2015-2019. This study uses secondary data and analyzed using Structural Equation Model based on Partial Least Square. The results of the study show that only temporary differences have a significant effect on earnings persistence and Good Corporate Governance can weaken the relationship between temporary differences and earnings persistence.