Publication Search

65,449 articles from 545 journals · 1,699 citations tracked

Showing 1-2 of 2

Analytics

Suhendra Suhendra; Agustinus Priyowidodo; Alexander Alexander; Limajatini Limajatini; Nana Sutisna +2 more

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.

Akbar hasan habibi; Israk Khadijah Riski lubis; Mirna Khairani; Sauwitri Pospos; Rina Mawaddah +4 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Interest in learning and lack of motivation are the main problems faced by students in Hambiri Village. It can be seen that children in Hambiri Village have a lack of awareness about education, therefore the importance of tutoring which will motivate students to be aware of the importance of education for the future. So we, KKN group 37 Stain Mandailing Natal students, aim to hold tutoring activities to increase interest in learning for elementary school age students in Hambiri Village. Tutoring is one of our work programs for the 37 Stain Mandailing Natal group, especially in the field of education. This service research focuses on students in Hambiri Village. The research method used is descriptive qualitative. Based on research results, this tutoring activity has had a significant impact in terms of general and religious knowledge, such as increasing children's understanding, growing children's awareness of learning, children being more active in discussing and asking questions about material they don't understand, and increasing interest in participating in activities. the study guidance.