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The rupiah plays a vital role as a symbol of national identity and sovereignty, but awareness among rural communities about its function and importance is often limited. In Kutalimbaru Village, the main challenges identified are low monetary literacy, which results in physical damage to money and a lack of awareness about counterfeit money. Through the Real Work Lecture (KKN) program, community service efforts were carried out with the aim of internalizing the values of “Love, Pride, Understanding (CBP) of the Rupiah.” The approach used was community-based education through interactive workshops and practical demonstrations on money care techniques and an introduction to the security features of the Rupiah. Findings in the field show a transformation in the community's attitude; from being indifferent to being more careful in handling paper money and better understanding the role of the Rupiah in economic stability. This program has succeeded in increasing the financial literacy of citizens while strengthening the spirit of nationalism through appreciation of the national currency. Keywords: community empowerment, micro businesses, tempeh products, entrepreneurship, Sialaman Village.

City branding is a strategic approach to enhancing a city's competitiveness by leveraging unique local characteristics to create a strong and distinctive identity. This study examines the role of semanggi—a traditional Surabaya dish—as a cultural icon in strengthening the city's branding. Although semanggi carries deep symbolic meaning and historical significance for Surabaya’s residents, its potential as a city branding asset remains underutilized in formal tourism and marketing programs. Adopting a qualitative exploratory case study design, data were collected through in-depth interviews, participant observation, and document analysis involving local stakeholders, small and medium-sized culinary enterprises, cultural figures, and municipal representatives. Thematic analysis identified five key dimensions of semanggi’s role in city branding: (1) visual representation in urban spaces and promotional media; (2) cultural narratives and heritage preservation; (3) community pride and participation; (4) local economic resilience; and (5) strategic promotion by municipal authorities. The findings suggest that integrating semanggi into Surabaya’s branding strategy can reinforce cultural identity, differentiate the city in competitive tourism markets, and promote sustainable local entrepreneurship. The study contributes to the theoretical discourse on culinary-based place branding and offers practical recommendations for incorporating local wisdom into destination marketing. Limitations include the single-case scope and qualitative focus, pointing to opportunities for comparative and mixed-method research in the future.  

The Attorney General's Office plays a strategic role as a neutral facilitator that initiates, leads, and oversees the peace process, from peace offers and mediation to the issuance of a suspension of prosecution based on Attorney General Regulation No. 15 of 2020, while still considering the best interests of children, the restoration of social relations, and the legal benefits for all parties. This approach is considered effective in minimizing the traumatic impact of formal judicial proceedings on children while encouraging the social reintegration of perpetrators. However, the implementation of restorative justice still faces internal obstacles, such as limited operational regulations, the understanding and capacity of law enforcement officials, and suboptimal infrastructure. On the other hand, external obstacles arise from low public awareness of the law, a tendency to demand severe punishment, and a culture that emphasizes pride, which hinders the acceptance of peaceful resolutions. This study emphasizes the importance of strengthening regulations, improving the competence of officials, optimizing the function of Restorative Justice Houses, and intensifying public awareness so that the application of restorative justice in cases of child abuse is not only a procedural alternative but truly functions as a fair and sustainable recovery mechanism.

The principle of comparative advantage explains that every country or society, like individuals, can gain benefits from their trade activities by exporting goods or services in which they have a major comparative advantage and importing goods or services in which they do not. Based on the law of comparative advantage, even though a country may be less efficient (having an absolute disadvantage) compared to other countries in the production process, the structure of industrial performance can be seen through the analysis of industrial sector behavior analyzed through various strategies such as Price, Product, and promotion. The theory of comparative advantage related to the exchange of goods is relevant as long as the traded goods are still useful. In other words, Performance is defined as the result of activities influenced by the structure and behavior within the industrial sector, where these results are often measured by the size of a company's market share or profitability in an industry. In more detail, performance can also be reflected in the form of efficiency, development (including market expansion), job creation, employee welfare, and a sense of group pride.

This study aims to describe the forms and social functions of code-switching and code-mixing in the film Hujan Bulan Juni and to explain how language choice represents identity and social differences among the characters. The film was chosen because it portrays interactions between characters from different cultural backgrounds Javanese and Manadonese which allows for complex patterns of language contact. The study employed a descriptive qualitative method using observation and note-taking techniques on dialogues containing Indonesian, Javanese, and Manadonese linguistic elements. The data were analyzed using the sociolinguistic frameworks of Gumperz (1982) and Wardhaugh (2015) to uncover the social functions and identity meanings reflected in the speakers’ language choices.The findings reveal that code-switching from Indonesian to Manadonese serves to reinforce ethnic solidarity, emotional closeness, and cultural pride, while switching from Indonesian to Javanese reflects politeness, intimacy, and social hierarchy. Meanwhile, code-mixing between Indonesian and Manadonese marks distinctive speech styles and expresses regional identity, whereas code-mixing between Indonesian and Javanese functions to soften utterances and portray the speakers’ courteous demeanor. Overall, language choice in Hujan Bulan Juni is not merely a communicative tool but also a representation of identity and social differentiation within Indonesia’s multilingual society.

This research is inspired by the extraordinary success of the domestic animated film titled Jumbo, which managed to set a new record and trigger a wave of overwhelmingly positive sentiment responses on the Instagram social media platform. Its main focus is to provide a deep qualitative interpretation of audience sentiment data that was previously collected and quantitatively evaluated by Prasetia (2025) from 764 original comments, which were then filtered down to 221 samples. The approach applied involves secondary data analysis by reviewing the frequency of Prasetia's data through the lens of social identity theory and collective efficacy theory. The results of the analysis reveal that the prevalence of positive sentiment at 68.7% does not merely reflect a simple evaluation of the film but also serves as a fundamental expression of shared pride and in-group preference. Expressions of support that emphasize appreciation for the achievement and national pride over the work of local creators act as a tool for strengthening social bonds, reinforcing the national identity linked to achievements in the film sector while also demonstrating the audience's collective belief in the potential of the domestic animation industry (mastery experience). Practically, the recommendation for local film promotion strategies is to highlight narratives about shared accomplishment and national pride to build audience loyalty and continuous interaction in the digital environment.

The dominance of foreign footwear brands in Indonesia remains strong despite the growing awareness of supporting local products. This phenomenon raises questions about the factors that drive consumer purchase intention toward local brands, particularly among younger generations. This study aims to examine the influence of ethnocentrism, attitude, subjective norms, and perceived behavioral control on the purchase intention of Ventela, a local footwear brand, using the Theory of Planned Behavior (TPB) framework. A quantitative approach was employed by distributing questionnaires to 150 respondents in Yogyakarta who had never purchased or used Ventela products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ethnocentrism, attitude, subjective norms, and perceived behavioral control significantly and positively affect consumers’ purchase intention toward Ventela. Theoretically, this study extends the application of TPB by incorporating ethnocentrism as an additional predictor of purchase intention for local products. Practically, the findings suggest that producers should emphasize national pride in their marketing strategies, enhance product quality and design, and expand purchasing accessibility. The main limitation of this study lies in its focus on a single brand and a limited sample size, suggesting that future research should broaden the context and include more diverse respondents.

This article discusses humans who seek a name for their own fame in Genesis 11:1-9. Those humans want to find a name so that they will not be scattered all over the earth. The construction of the tower of Babel became a popular story in the days of Noah's descendants because of its towering structure. This became a reference for the humans to seek a name so that the whole world would recognize their greatness and power. The Tower of Babel became a symbol of human pride and arrogance. Seeking a name outside of God is inappropriate and will only bring the Lord's wrath, instead the right thing to do is for man to approach the LORD God not to seek a name for his greatness but to glorify the LORD. Therefore, in relation to this point, the research was conducted through hermeneutic work with the method of historical criticism. The researcher does hermeneutic work to get the right meaning and can be a reference for readers, especially for the GMIM Alfa Omega Kumaraka In .

Low English proficiency remains a problem for the younger generation in Mimika Regency, particularly in speaking skills. Additionally, the flow of modernization influences the low appreciation of society, especially the younger generation, towards local culture, with the emergence of popular culture. This community service activity offers an English Storytelling Competition as a creative and innovative educational medium to integrate English competency and the preservation of the local culture of indigenous communities in Mimika Regency. This program used a collaborative approach/community-based participatory approach (CBPA) through community involvement in the planning, script preparation, workshops, competitions, and reflection stages, together with the utilization of existing local strengths and wisdom. The main purpose of this program is to encourage social change in the community, which includes: (1) increasing oral English skills in the young generation in Mimika. (2) the presence of awareness and pride in the importance of preserving local culture, and (3) the creation of a community environment that provides appreciation for local cultural products that grow together with global challenges. The results of the activity showed an increase in English communication skills, growing self-confidence in students, and the presence of creativity in interestingly packaging Amungme-Kamoro folklore. In addition, this activity brings a new awareness of the importance of preserving local culture, potential leaders who dare to appear in public, and presents a new institution in the form of a space competition that combines aspects of language and cultural education.

The existence of a new design of this sortali is able to provide satisfaction to users in Batak Toba cultural events themselves. This writing aims to tell an interesting design in the more modern development of sortali. The design results in the form of a documentary video that provides information related to the existence of a new design on sortali that is ready to be used for major Batak Toba cultural events, especially weddings. The new design of sortali in Batak Toba culture brings fresh perspectives to the traditional accessory, which has long been a symbol of cultural pride and identity. The updated design not only maintains the core values of Batak Toba craftsmanship but also integrates modern touches that cater to the preferences of today’s younger generation. This innovative approach is expected to meet the demands of Batak Toba cultural events, where authenticity and tradition are highly valued, while also introducing a more contemporary aesthetic that appeals to a wider audience. The documentary video serves as an informative tool to highlight this evolution in sortali design. Through engaging visuals and interviews with local artisans and cultural experts, the video offers an in-depth look at the process of redesigning this iconic piece of cultural attire. It sheds light on the challenges and successes of merging tradition with modernity, demonstrating how the new design respects Batak Toba heritage while embracing innovation. By featuring real-life applications of the redesigned sortali in major cultural events, especially weddings, the video illustrates its functionality and versatility in contemporary settings. Moreover, the design of the new sortali is not just about aesthetics; it is also a statement about preserving cultural heritage in the face of modernization.

Abstract. Indonesia is an archipelagic country with a rich and diverse cultural heritage, reflected in its traditional clothing from various regions. However, with the advancement of time and the rapid flow of globalization, the younger generation's attention to traditional clothing has declined. A survey of youth aged 19–22 years found that most of them do not fully recognize the types, names, and origins of Indonesian traditional clothing, although they acknowledge the importance of preserving cultural heritage. To address this issue, an educational media in the form of an interactive board game was designed to reintroduce traditional clothing to young people in an engaging way. This study employed qualitative and quantitative methods, including questionnaires, interviews, observations, and focus group discussions. The board game features character pawns representing traditional attire from six major regions of Indonesia, highlighting each area's distinctive visual traits. Through this game, it is expected that youth will gain knowledge and foster a sense of love and pride in the nation's cultural heritage.

The reason of this study is to research the impact of product pleasant and price notion on client loyalty at PT Langgeng Utama Rekaindo Kediri using customer pleasure as a mediating variable. A quantitative technique is used on this take a look at and Structural Equation Modeling-Partial Least Squares (SEM-PLS 4.0) as an evaluation technique. a web questionnaire changed into used to accumulate facts with a 4-point Likert scale and 140 respondents were involved with the purposive sampling technique used. The effects showed that product high-quality shows a advantageous and significant direct impact on client loyalty. rate notion has a high quality effect on client loyalty, but this effect is not statistically significant. Product high-quality shows a high-quality and significant direct effect on client pride. fee perception shows a fantastic and massive direct impact on client satisfaction. client delight has a positive effect on client loyalty, but this effect is not statistically significant. Product high-quality shows a direct impact on client loyalty thru mediation of client pride does now not show tremendous results. The indirect effect of rate belief on client loyalty via mediation of purchaser pride also does not show sizeable consequences.

This research analyzes the aesthetic values and symbolic meanings of The Siborang Struggle Monument in Padang Sidempuan City. It aims to raise awareness among people who pass by the monument about the importance of remembering the services of heroes who fought tirelessly to defend Indonesia’s independence. The purpose of this research is to describe the aesthetic values based on Monroe Beardsley’s aesthetic theory and to uncover the symbolic meanings according to Langer’s symbol theory, as represented in The Siborang Struggle Monument. The research method employed is qualitative with a descriptive approach, using data collected through observation, interviews, and literature studies. The results show that The Siborang Struggle Monument holds significant aesthetic value through its unique local architectural form and conveys a strong symbolic meaning as a representation of bravery and sacrifice. This is reflected in the statue’s facial expression, which depicts a passionate fighting spirit while carrying war tools such as a sharpened bamboo spear with a flag, Molotov cocktails, and firearms, along with elegant color choices that carry implicit meanings. The study concludes that the monument not only serves as a commemorative structure but also stands as a symbol of national identity and pride. This research is expected to foster a spirit of patriotism and resilience in the younger generation and can serve as a reference for future studies on related topics.

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

The young generation is a group of people aged 15-35 who are passionate about changing the world, creative, and energetic. The young generation is often considered an agent of change who can bring positive changes in society. In the digital era, there is a need for efforts to preserve and develop regional cultural wealth so that it remains relevant and known by the younger generation. Local culture can help young people develop a sense of pride in their identity and cultural heritage. The Sangihe Islands in the north of North Sulawesi Province, on the Indonesia-Philippines border, have a variety of local cultures, ranging from historical relics, folk beliefs, arts, traditional ceremonies, traditions of managing natural resources both sea and land, the Sasahara sea language, and the tradition of going to sea that makes the Sangihe people excellent sailors. Being in the Indonesia-Philippines border area and as a spice trade route since ancient times has opened up for changes in the culture of society. And the current development with modernization that has invaded the cultural resilience of its people has entered the outermost islands such as Sangihe Talaud. The young generation is currently a major player in the digital world. This article raises the issue of the strategy of the young generation in cultural resilience in the digital era. That the young people of Sangihe play a role in elevating their local culture which is threatened with erosion. Their various social media platforms with creative efforts elevate the nature and culture of Sangihe Talaud, and have proven successful in rediscovering local cultural values. Sangihe Talaud with its natural potential and diverse arts and culture can be a social capital in the cultural resilience of Sangihe Regency as the northern gateway to eastern Indonesia, as the front line of the archipelago on the edge of the Pacific.

The revitalization of urban heritage areas in Indonesia, exemplified by Panggung Street in Surabaya, faces multifaceted challenges encompassing the preservation of historical character, socio-economic enhancement, and the creation of inclusive public spaces. Current revitalization efforts often misalign with the area’s authentic features such as inappropriate facade treatments while neglecting accessibility for vulnerable groups and failing to foster effective collaboration among stakeholders. This study employs a descriptive qualitative case study approach, synthesizing field observations, in-depth interviews with local actors, comprehensive literature reviews, and precedent analyses of Braga Street in Bandung and heritage zones in Malacca. Data were analyzed using SWOT and root cause analysis to identify systemic barriers and leverage opportunities, while comparative-historical interpretation contextualized Surabaya’s urban identity. Triangulation ensured methodological rigor and validity. The research culminates in a holistic revitalization framework emphasizing three key strategies: restoration of authentic architectural features, including original colors and ornamentation, enhancement of inclusive infrastructure, such as accessible pedestrian pathways and universal signage and active community participation through workshops and cultural initiatives like the Kya-Kya night market. This integrated approach not only preserves the area’s historical integrity but also fosters social cohesion, economic vitality, and collective pride. The study demonstrates that combining heritage conservation with inclusive design principles can transform urban spaces into dynamic, accessible, and sustainable environments. The findings offer valuable insights for other Southeast Asian cities facing similar heritage revitalization challenges.

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strategies for optimizing its potential amid various existing challenges. This research employs a descriptive qualitative method, utilizing observation, interviews, and documentation as data collection techniques, with descriptive analysis and SWOT analysis as analytical tools. The findings reveal that Mossak Batak holds significant cultural value as an intangible heritage, economic potential through performances and cultural tourism training, and a social role in reinforcing local identity and pride. However, challenges such as limited digital promotion, the absence of educational materials, weak stakeholder coordination, and low community participation remain. The study concludes that with proper strategies—such as cross-sector collaboration, effective digital promotion, and the development of local cultural festivals—Mossak Batak can be elevated as a prominent tourist attraction in Toba Regency. This not only contributes to cultural preservation but also supports local economic growth and strengthens the global recognition of Batak cultural identity.

Self-confidence and anxiety are the main factors that affect an athlete's performance during a match. High self-confidence has a positive impact on an athlete's ability to focus, control themselves, and perform optimally, while high anxiety tends to decrease an athlete's concentration, stamina, and performance. Data shows that many athletes in Indonesia experience anxiety before a match, which significantly affects their performance. Therefore, efforts to increase self-confidence and reduce anxiety levels are very important to help athletes perform optimally, achieve achievements, and bring pride to the nation. Quantitative research type with cross sectional approach. The sample used was 17-year-old athletes who participated in the 2024 Bahurekso Cup. The technique used in sampling was total sampling of 109 respondents. The correlation test used in this study was uci chi square. The results of the study using the Chi Square test obtained a p value = 0.000 (p <0.05) which means that there is a relationship between self-confidence and anxiety levels in athletes when facing matches. There is a close relationship between self-confidence and anxiety levels in facing athletic matches in Central Java.  

Participation in sports plays a vital role in enhancing the social identity of cities in China. This enhancement's mechanisms can differ based on social mentalities and identity conditions. Therefore, it is imperative to bolster the impact of sports participation on residents' social identity in the contemporary era. A productive starting point for this initiative involves enriching the ideological content of physical education curricula. Such an approach can significantly enhance the effectiveness of sports participation in fostering social identity among residents with diverse backgrounds, ultimately contributing to a heightened sense of belonging, particularly in regions such as Guizhou. This study, conducted through an online questionnaire distributed to 373 participants in Guizhou, delves into the correlation between the Village Basketball Association and the hometown improvement of the sense of improvement. The findings underscore that community participation, cultural identity and pride, and sustainable development positively correlate with the hometown's sense of belonging in Guizhou.