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Analytics

Adisty Anggraini; Nisya Aulia; Nurjannah Nurjannah; Zainarti Zainarti

Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

Wika Watiningsih

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2022 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Increasing consumer demand, including in the fashion sector, is directly proportional to the waste generated. Unconsciously, the fashion industry is one of the contributors to global pollution. One of the contributions is with a sustainable fashion. Awareness of environmental sustainability encourages environmentally friendly clothing styles become more popular. Designers are competing to make design collections with sustainable materials, It is the ecoprint fabric motif. Ecoprint means the technique of making motifs on cloth by tracing the leaves and then boiling them. Almost 100% of ecoprint fabrics are made using natural materials that are biodegradable. Creating fabrics with ecoprint motifs requires fabric materials derived from natural fibers, both plant and animal fiber. The dyes used come from nature, including from stems, leaves, flowers, fruit skins which when boiled are able to produce the same colors as chemical substances. The motif from leaves that produce natural colors, arranged in such a way is created kind of motif formation. Experimental methods of various in arranging leaves and flowers will produce unique different styles of motifs. Ecoprint as an alternative to sustainable Indonesian ‘Wastra’ expected will become more popular because of the uniqueness of the motifs, sustainable and the high selling price.

Sufriyano, Sufriyano; Mulatsih, Retno

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

Arsy Pratomo, Sunu; Hermawati, Lilin

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

The Government's goal to make Indonesia an Maritime Country must be supported by all elements of society, especially is from the education sector. As one of the maritime education institutions to improve competent human resources in its field, it needs training and supporting facilities and infrastructure. One way to increase competence is to supply cadets with capabilities in the field of operation and maintenance of ship machining. Synchronous generator is one of the important components in ship machining. Therefore, the ability to operate and maintain generators is absolutely necessary for cadets in the world of work. Standard selection of generator in the Shipbuilding Laboratory follows Government standards through the Ministry of Transportation Regulations. To choose the best electricity generator, a special method is needed. The solution to this problem is the use of the Analytical Network Process (ANP) to determine synchronous generators that meet the quality standards and specifications of stakeholders.By implementing ANP, the synchronous generator is obtained according to quality standards with the specifications desired by stakeholders. In applying ANP, weighting is based on criteria, namely: durability, maintenance, spare parts, specifications and price. Then obtained an electric generator with appropriate quality standards and specifications.Results of data processing using the ANP method obtained electical generator alternative selection with each weight is adalah CUMMINS GFS-C30KW 41,6 %, HARTECH HT35Y 33,9 %, and CATERPILLAR C2.2 24,5 %.