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Hotel is one of commercial accommodation, it’s provide services rooms, foods and beverages for need customers. The competitors is one of hotel owner can be see any other plus facilities to provide customer. The hotel wants to give added value is difference product and service to customer. It’s to do owner hotel because reality that customer not satisfaction product and service, than customer look for other hotel to be customer satisfaction. JW Marriott hotel Surabaya is one five star hotel to give product and quality service excellence to customer. The price is to give JW Marriot hotel Surabaya suitable product and service customer. JW Marriott hotel Surabaya to give special rate promotion and member facilities to customer and repeater guest hotel too. JW Marriott hotel have strategic location because there are centre of city to business, shopping centre, office centre and transportation. The expected outcome of this research is the known of the factors variable product, service, price, and location that affect customer satisfaction on JW Marriot hotel is simultan and parcial.

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.

This study aims to determine the significant effect of service quality on customer satisfaction in spare Parts Copotan Borong. This research uses two approaches, namely the caulitative approach and quantitative approach. The data collection method that is used is this study using survey research that takes samples from one population and uses questionnaires as a basic data collection tool. The analysis method used is descriptive statistical analysis and multiple linear regression analysis. The results showed that: 1) there is a significant influence the quality of service to customer satisfaction in spare Parts Copotan Borong. 2) by 79%, while the remaining 21% is influenced by other independent variables that are not examined in this study include price, discounts, location, and others.

Given the number of   supermarkets (supermarket) which is located in the same area, then by itself would give birth to the fierce competition to seize visitors and buyers. Additionally the competition also came from some retailers in traditional markets and shops are scattered in the same area. Sinar Bone Supermarkets is one of the famous retail among some retail in the city of wiwirano Konawe utara. In the motion of daily operations, Sinar Bone Supermarkets as shopping centers provide a variety of different goods with different types, brands and sizes at varying price levels. Problem formulation, Based on the background outlined above, then the problem is: What is the quality of services that includes Tangible, Realibility, Responsiveness, Assurance, and Empathy effect on customer satisfaction in the Sinar Bone Supermarket wiwirano -konawe Utara .Objective, while the objectives of this research is to determine how much the quality of the services provided by Sinar Bone Supermarket. "Quality of service refers to judgments of customers about the core of this service and the service provider itself or the entire service organization, most people are now beginning to show demand towards service excellence, they are no longer just need a quality product, but they prefer to enjoy the convenience of service " The method used in  this  research is  descriptive quantitative method in  accordance with  the  purpose of  the  research presented in advance outlining the nature of the nature and looking for a systematic description of the facts under investigation From the discussion above results show that the performance of the services provided by the service provider is very influential on consumer satisfaction, the strategy adopted by a Sinar Bone Supermarket wiwirano -konawe Utara , especially in the service sector should be implemented properly. 

The increased garbage creation in Maros may motivate businesses to become more concerned with environmental sustainability. Armour Coffee's green marketing strategy begins with the brand logo and extends to the firm's vision and objective. According to statistics from the top brand index, Armour Coffee remains the least popular local coffee shop in Indonesia, which is both a phenomena and a problem in this study. Based on the findings, the study concludes that Green Product and Green Place have a favourable influence on Interest in Purchasing Armour Coffee in Maros. Meanwhile, Green Price and Green Promotion had little influence on Interest in Purchasing Armour Coffee in Maros. Simultaneously, green product, green pricing, green location, and green promotion (green marketing mix) impact interest in purchasing Armour Coffee in Maros.