Publication Search

Digital marketing in local football clubs improve faster compare to their performance before pandemic.  From their online shops, there are significant enhancement from the value to volume of transaction.  Moreover, the researchers found out that a club can possess fans from various region and football itself are improving dramatically since Indonesia had a chance to run the U-17 Men’s World Cup 2023.  This research want to compare Persija Jakarta, one of the best local club in Indonesia and FC Barcelona, one of the best international club in the world.  The result of this research show that there are still a lot of spaces to develop the digital marketing of the club.  This will not only make local club become famous in the nationwide but also in the Asian level.  The implication of this research is that each club can boost their image by using the right digital marketing applications.

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business

Penelitian ini bertujuan menganalisis pengaruh dari strategi marketing digital melalui program Shopee Affiliate terhadap minat beli pelajar pada jurusan Sistem Informasi di Institut Teknologi Sepuluh Nopember (ITS). Marketing digital telah menjadi aspek integral dalam era e-commerce yang berkembang pesat, dan program afiliasi Shopee merupakan salah satu metode yang menonjol dalam mencapai audiens target. Minat beli mahasiswa, sebagai variabel kunci, menjadi fokus utama dalam pemahaman perilaku konsumen. Penelitian ini menggunakan metode regresi linear untuk mengukur sejauh mana dampak dari pemasaran digital Shopee Affiliate terhadap minat beli mahasiswa. Hasil penelitian ini menunjukkan bahwa menunjukkan bahwa marketing Shopee Affiliate memiliki pengaruh positif dan signifikan  sebesar 31,7% terhadap minat beli mahasiswa Sistem Informasi ITS. Penambahan nilai dalam marketing Shopee Affiliate akan meningkatkan minat beli secara statistik signifikan, yakni 0,257 satuan.

This study aims to describe the effectiveness of social media on digital marketing at PT Perwira Chemical Perkasa. Data collection techniques used are interview techniques, documentation and observation. The data analysis technique used is a qualitative descriptive technique. The results of this study are based on the ratio of the number of sales after the application of social media in digital marketing runs effectively and makes sales increase.