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The onset of stretch Marks makes some people feel insecure. The author made a scrub made from gotu kola leaves. This study aims to determine how to make scrub leaves gotu kola, knowing the feasibility sensory test and knowing the condition of stretch marks after using scrub leaves gotu kola. This study was conducted by observation, interviews, questionnaires, experiments, documentation, and literature. The analysis used qualitative descriptive analysis. The manufacture of powder starts from the preparation of tools and materials, washing, weighing, drying, rarefaction, weighing dry leaves. The powder is taken to taste and mixed using olive oil. The product results are submitted to five expert validators to test the feasibility of the product using sensory tests. The feasibility of the product was tested by color averaging 4,7 in the very decent category, aroma averaging 4,1 in the decent category, texture averaging 4,1 in the decent category, ease of use averaging 3,9 in the moderately decent category, packaging averaging 4,9 in the very decent category. There is an improvement in the product that is more mashed powder, mixing powder using warm water and olive oil in a ratio of 1:2 and cooling scrub enough 5-10 minutes. Based on the results of the feasibility of the product can be concluded concluded that the product scrub leaves gotu kola feasible to be a new innovation in the manufacture of scrubs. The use of scrubs for 6 times conducted by 10 respondents resulted in the condition of stretch marks that fade, skin texture becomes more flat and the stretch decreases.

Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang does not last long, as well as the low ability of partners to make jam as a complementary product from lemang. The activity methods used in community service activities include assistance in the form of changing mindsets regarding business management, training, and practice, as well as tool design as well as design/brand and packaging development. At each stage of the activity an evaluation is carried out both process evaluation and outcome evaluation so that the output of the activity can be measured. The results of this activity: 1) there is a change in mindset regarding business management; 2) the innovation of Lemang products; and 3) the existence of a label/brand design and product packaging

The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area. This research was conducted in June 2022 in the area of ​​Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency. Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.  

The PKM team with partners from Umbul Helau developed the concept of urban farming with aquaponics technology where hydroponic plant cultivation and integrated fish cultivation in the form of budikdamber. The activity purpose is to build the concept and introduce it to the community. The method used is ABCD (Asset Based Community Development), focusing on land assets owned by partners to be developed by building this urban farming activity. The stages are carried out starting from the time planning,, division of tasks, provision of materials, land preparation and cultivation of budikdamber media, seed distribution, control and evaluation. The results obtained are very encouraging where the plant has been harvested and with packaging that is sold and has economic value, catfish is growing and will harvest in the near future. In addition, education about this concept introduces to the elementary school (SD) students and teachers with a positive response.  

Sejak pandemi melanda pada awal tahun 2020, berbagai sektor perekonomian merasakan dampaknya. Dengan total 64,19 juta pelaku UMKM, sektor ini menempati 99,92% dari seluruh sektor usaha yang ada. Berdasarkan survei dari Katadata Insight Center yang dilakukan pada 206 pelaku UMKM di Jabodetabek, hanya 5,9% yang mengalami pertumbuhan positif. Sementara 82,9% lainnya merasakan dampak negatif berupa penurunan omzet.Output yang ditargetkan setelah adanya program Digitalisasi Marketing pada UMKM ini adalah meningkatkan insight serta awareness owner terhadap potensi jangka panjang dari pengaruh digitalisasi pada UMKM Cheese MeDengan adanya program Digitalisasi Marketing telah tercapai beberapa platform digital yang sudah bisa dioperasikan untuk kelangsung penjualan produk dalam UMKM Cheese Me yaitu Instagram, Grabfood, dan Tokopedia. Adapun packaging yang berubah dengan tujuan peningkatan produk yang ada. Selain itu, program ini juga memberikan beberapa ilmu dan strategi baru terhadap owner. Platform digital yang sudah tersedia nantinya akan tetap di monitoring oleh tim dan diawasi oleh ketua tim agar kualitasnya terus meningkat kedepannya.Program ini bertujuan untuk membantu meningkatkan proses penjualan dari segi teknis dan profit melalui digitalisasi marketing. Bermodalkan dengan pengetahuan tim tentang dunia digital, kami membuat beberapa platform online yang akan membantu dimulai dari proses marketing sampai proses penjualan secara online. Indikator keberhasilan jalannya program ini nanti akan dilihat dari perbedaan penjualan sebelum dan sesudah adanya program ini, serta peningkatan follower secara berkala, yang artinya masyarakat mulai lebih aware dengan adanya UMKM Cheese Me.    

Teak is a plant that produces attractive red and brown colors besides that it has many useful ingredients, so it is used as a natural dye. Researchers use teak leaves as a coloring agent in bodypainting. The purpose of this research is to create the use of teal leaves as a brown coloring agent in bodypaiting paint. The method used is the observation method, the library method, tehe experimental method, the documentation method, and the questionnaire method. Based on the feasibility test of the bodypainting product, it was found that the average score on the resulting color assessment inicator was 8,6 including the fairly decent category. On the texture assessment indicator, which is 8 and is included in the fairly decent category. On the aroma assessment indicator that is 7,3. And included in the category less feasible. Meanwhile, based on the results of the public test, it was found that te average score on the resulting color sharpness assessment indicator was 4, which was included in the proper category. In the humidity assessent indicator 4,2 is included in the very feasible category. In the indicator of coloring resistance assessment, with an average of 3 it is included in the category of quite decent enough. In the assessment inicator og the ease of removing bodypainting, which wa found with a score of 4,8 it was included in the very feasible category. The conclusion of this study is that the dye in teak leaves can be used as a natural dye in the manufacture of bodypainting. The best suggestion in this research is to add the aroma of bodypainting with essential oil in oerder to produce a fragrant aroma and for the packaging it must have a high appeal to the public. Further research is needed to determine the expiration date and color resistance of beetroot dyes.

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.

The Covid-19 pandemic that has hit all countries since the beginning of 2020 has caused all sectors of life, especially the economy, to experience a very large impact. In connection with the existence of WFH and social distancing, the movement of the community in life is slow because with WFH people cannot leave the house and with social distancing people are prohibited from carrying out activities that are gathering or grouping. Rembang city  is one of the areas in Central Java which is included in the red zone, because of the presence of several people who were positive for the Covid-19 virus. So that people also do WFH and social distancing. One of the villages that experienced the impact of WFH and social distancing is Jolotundo village. One of the community activities affected by the covid-19 virus is the activity of the Jolotundo village community “pasar krempyeng”. So that the STIE YPPI Rembang service team is motivated to solve partner problems, where the focus of our activities is so that the “pasar krempyeng” trader group has a new business, where the new business can be carried out both on the production and marketing side. Methods of implementing activities that have been carried out include: counseling, management training and practice of making herbal medicine. The results of community service activities in Jolotundo village, including; There are group participants who open a new business (herbal drink), there is an attractive packaging that supports the marketing program.