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Ayyub Hamdanu Budi Nurmana Mulyana Slamet; Mars Caroline Wibowo

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

  Packaging is one part of the product as a whole. Packaging must be able to attract the attention of consumers. Getting the attention of consumers is very important, because if a product does not get the attention of consumers (consumer attention), then consumers will not have a picture of the product (Hine, 1995). Packaging can give an initial picture of a product, both in terms of quality and value offered. “Jenang Kudus” is a type of traditional food originating from the city of Kudus. At first it was produced in a home industry since about a century ago. Initiated by mothers as a supporter of family income, and marketed directly to local consumers in traditional markets. Because the development of this business in the future is considered quite prospective for the Kudus community, the Kudus Regency Government makes the Jenang Kudus product as the mainstay product of the Kudus Regency. Based on some of the explanations above, there are several weaknesses in the packaging design of CV jenang products. Sinar Aisyah Kudus which can cause delays in the marketing process of its products due to unattractive packaging designs. This causes a desire to increase the competitiveness of jenang sales with other companies through attractive and varied packaging designs. Due to some of these things, raises the desire of CV. Hj Siti Aisyah to redesign the product packaging according to the type of jenang product, type of taste, quantity of contents, without leaving the characteristics of the previous design.

Khasanah, Ismatul -

Adi Widya: Jurnal Pengabdian Masyarakat 2021 Lembaga Penelitian dan Pengabdian Masyarakat

Art education in kindergarten is part of the process of forming a whole individual in accordance with the goals of national education. Art education includes dance, music, visuals and drama. This activity aims to provide assistance to kindergarten / early childhood teachers in artistic creativity and creativity, especially painting activities using local wisdom-based media so that they can be applied in teaching and learning activities in kindergarten / early childhood education. As for art and reativity, what is meant is not only to form skilled students at imagination through fine arts, but also to form appreciative and creative personalities through the experience of art processing. This activity can contribute not only to the development of teaching materials, but also to the ability of kindergarten / early childhood teachers to create art, especially art and creativity which can have a positive effect on the development of teacher skills by packaging teaching materials based on art and creativity according to the needs of garden children childhood and early childhood education. This PKM activity was attended by Kindergarten / Early Childhood Teachers who are members of the entire West Semarang District, Semarang City.

Ahmad Zainudin; Agus Priyadi; Dimas Pamungkas

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

After doing research on Singkong Keju D-9 Salatiga, it can be seen that Singkong Keju D-9 Ready to Fried has limitations in its packaging, which is not yet in accordance with the regulatory standards of the State Ministry of Cooperatives and SMEs RI. In addition, it also has a packaging design that is not much different from competing products. Therefore, it is necessary to design a packaging design that is in accordance with the regulatory standards of the Ministry of Cooperatives and SMEs of the Republic of Indonesia and also innovation in packaging design that is able to provide characteristics as a souvenir product typical of the City of Salatiga so that it has an exclusive image on the product and continues to be able to compete against its competitors.The purpose of this study is to describe the effect of packaging design on consumer confidence in buying products based on packaging design and measure the accuracy of the theme of the illustration image on the packaging design of Singkong KejuD-9 as souvenirs typical of the city of Salatiga.The method used is the Research and Development method, starting with (1) potential and problems, (2) data collection, (3) packaging design, (4) packaging design validation, (5) packaging design revision, (6 ) product trials, (7) implementation.The results showed that the packaging design had met the requirements and met the requirements for use, judging from the results of the validation it had Cronbach's Alpha Reliability >=0.6 that the questionnaire used was very reliable.

Andik Prakasa Hadi; Suryani Suryani; Mars Caroline Wibowo

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

The purpose of this research is to promote t-shirt products from Sakukata.co, and to increase customer satisfaction with packaging design using the QFD method. This type of research is quantitative research. The population in this research are customers who have purchased Sakukata.co products at least once. The sample of this research was selected using Linear Time Function and obtained 40 respondents. This study used primary data from Sakukata.co and questionnaires, the data were analyzed using the Quality Function Deployment (QFD) method.The packaging attributes at Sakukata.co consist of the design, dimensions, capacity, shape, strength, and durability of the packaging. The Respon Teknis that must be in Sakukata.co is the packaging design is modern, simple, informative, elegant, and identical to Sakukata.co. The dimensions of the packaging are the same size as the product and can accommodate additional items for souvenirs (during the promo). Maximum packing capacity for 2 products. Ergonomic, and easy to open and close. The packaging material is not easily damaged, and can protect the product when it rains. Packaging design for primary, secondary and tertiary packaging.The results of the partial or simultaneous regression test show that the packaging attributes have a significant effect on customer satisfaction..

Murni, Endri Sintiana; Handayani, Endang Sri; Fuad, Figur Rahman

Adi Widya: Jurnal Pengabdian Masyarakat 2021 Lembaga Penelitian dan Pengabdian Masyarakat

Abstract Joyoraharjan village is a densely populated village. This densely populated village has a creative village empowerment program that supports the Surakarta City tourism awareness program. However, the existing potential needs to be supported by efforts to support the products contained in the village to become selling power and able to boost the residents' economy. The packaging for the products in Joyoraharjan Village has not been able to attract tourists to buy their products. So that the packaging training is held. Training on product packaging in Joyoraharjan Village as a tourism village has been started and in its manufacture through several activities both making logos and making packaging. The final result of the packaging training using printing techniques is in the form of several packaging models that are environmentally friendly and sustainable. Product packaging is made with environmentally friendly and easy-to-obtain manufacturing materials so that they are able to independently package their superior products. Abstrak Kampung Joyoraharjan merupakan kampung padat penduduk. Kampung dengan kondisi lingkungan padat penduduk ini memiliki program pemberdayaan kampung kreatif yang mendukung program sadar wisata Kota Surakarta. Namun, dari potensi yang ada perlu didukung dengan adanya upaya dalam mendukung produk-produk yang terdapat di kampung tersebut menjadi berdaya jual dan mampu mendongkrak perekonomian warga. Packaging pada produk yang terdapat di Kampung Joyoraharjan belum dapat menarik minat wisatawan dalam membeli produknya. Sehingga diadakannya pelatiahan packaging. Pelatihan packaging produk di Kampung Joyoraharjan sebagai kampung wisata mulai dilakukan dan dalam pembuatannya melalui berberapa kegiatan baik membuat logo dan membuat packaging. Hasil akhir dari pelatihan pembuatan packaging dengan teknik cetak ini berupa beberapa model packaging ramah lingkungan dan suistanable. Packaging produk dibuat dengan bahan pembuatan yang ramah lingkungan dan mudah didapatkan sehingga mampu untuk membuat packaging produk-produk unggulan mereka secara mandiri.