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This article proposes Marketing 0.0 as a fundamental conceptual repositioning of marketing theory rooted in the Trust Economy framework. Unlike mainstream marketing theory, which positions trust as an outcome of communication, persuasion, or brand reputation, cross-disciplinary studies in economics, sociology, and neuroscience suggest that trust functions as a pre-decisional condition that precedes market exchange. This research employs a conceptual-theoretical methodology, synthesizing transaction cost theory, social capital, neuroeconomics, and contemporary trust literature. The article's primary contribution is formalizing the shift in trust's position from a dependent variable to an ontological gateway in marketing decision-making. Marketing 0.0 is positioned not as a stage in marketing evolution, but rather as a conceptual ground zero that enables continuous tactical adaptation without reliance on pseudo-novelty. The article concludes with theoretical and practical implications for the development of marketing science in an era of uncertainty and information saturation.

This study develops an architectural design framework integrating fun and playful spatial characteristics with futuristic, science-based approaches to enhance children’s engagement with science and technology learning. Traditional learning environments are often rigid and fail to stimulate curiosity, especially among children aged 7–11. Utilizing a qualitative conceptual analysis, this research synthesizes architectural theory, neuroscience learning principles, children’s spatial psychology, and science-based design methodologies. The results show that playful spatial elements—dynamic forms, color contrasts, sensory interactions, and imaginative environments—significantly improve motivation, exploration, and conceptual understanding. Futuristic design components further support scientific literacy by projecting technological possibilities and integrating interactive digital tools. The study produces a conceptual architectural model linking playfulness, scientific experience, and future-oriented visualization. It concludes that learning environments must be intentionally designed to merge emotional engagement, cognitive stimulation, and technological representation. The implications extend to the design of children’s museums, science centers, and early STEM learning facilities.

Indonesia's rich natural resources offer immense potential for tourism development, with various locations evolving into popular tourist destinations. Kledung Pass, with its stunning views of three mountains, is an attractive stopover for travelers heading to cities across Java. Despite its popularity, however, there is no clear technical framework for designing rest areas in such locations. This study addresses the gap by proposing a new concept that reimagines rest areas as tourist destinations, providing brief yet meaningful stops for travelers. The research conducted surveys with road users to understand their rest needs while traveling. It focused on identifying key factors influencing the need for rest from a neuroscience perspective, considering both the physiological and psychological aspects. These findings were analyzed using William Peña’s space programming theory to develop appropriate design standards. The results indicated two main factors driving the need for temporary stopovers: physical fatigue from long journeys and emotional boredom. These findings underscore the necessity for spaces that cater to both physical relaxation and mental rejuvenation, creating a more holistic rest area experience. The proposed design standards move beyond traditional rest areas, integrating recreational features to enhance user experience. The design that considers the effective zoning layout and the use of environmentally friendly materials is expected to be able to create an economically efficient rest area, while providing a positive experience that is environmentally friendly. Overall, planning non-toll rest areas with neuroarchitectural principles can create functional rest areas that support mental health, as well as strengthen Indonesia's tourism appeal through sustainable and highquality space experiences.

Education is a creative endeavor and an absolute necessity for human beings. character. This cannot be separated from the role of parents and teachers. parent first Teacher, character development is not only during childbirth, but during pregnancy uterus. Moreover, teachers, especially in primary schools, have the same obligations. in character building. In doing so, teachers must use brain-based characters Educational Approach (Neuroscience). The reason is the success of character building Start by changing the brains of your students. When brain-based character building is applied From an early age, Indonesian education is of higher quality, We can prepare high quality Golden Generation 2045. This survey uses qualitative research Based on a literature survey. Based on the results of research, this quality was established Education is an education that can shape the character of a student. Character Education is changing, so using a brain (neuroscience) approach is more effective Characters start by changing the brains of students.