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Penelitian ini bertujuan untuk memahami bagaimana masyarakat terlibat dengan seni di era selfie, perangkat digital, dan media sosial. Ini mengkaji pengalaman penonton pameran seni, di mana pengunjung didorong untuk menggunakan media sosial untuk berbagi pengalaman seni mereka, untuk memahami bagaimana pendekatan semacam itu dapat mengubah sifat keterlibatan pengunjung dengan seni. Bisa dibilang, selfie yang diambil di ruang seni memperkaya pengalaman dan keterlibatan pengunjung dengan seni dan berfungsi sebagai alat pemasaran bersama, memberdayakan, dan otentik untuk museum. Data untuk penelitian ini dikumpulkan melalui observasi non partisipan (etnografi) dan netnografi di Museum Lawang Sewu Semarang. Hasil penelitian menunjukkan bahwa alih-alih mempromosikan pelepasan dari karya seni, selfie di ruang seni menjadi "keterikatan materi - diskursif jaringan" yang memberdayakan konsumen seni untuk bersama-sama menciptakan nilai dan organisasi seni untuk mengurangi jarak antar konsumen dan mereproduksi keaslian ikonik dari karya seni. karya seni di ruang maya. Artikel ini berkontribusi pada teori selfie dengan mengatasi pandangan tradisional tentang selfie sebagai manifestasi ekspresi diri narsistik. Sebaliknya, dalam mempromosikan interpretasi selfie sebagai sarana pemberdayaan dan demokratisasi yang digunakan oleh konsumen seni untuk mengembangkan narasi dan proyek identitas dalam konteks seperti museum di mana secara tradisional pengembangan narasi adalah karakter elit. Kontribusi lebih lanjut yang diberikan oleh penelitian ini berasal dari identifikasi kelompok pengunjung (yaitu, pelari realitas, pecinta seni, photoholics, dan pecinta selfie), ditempatkan pada kontinum nilai co-creation, yang perlu disadari oleh administrator seni sebagai memasuki era konsumsi seni yang lebih dinamis. Dengan menguraikan implikasi manajerial, penelitian ini memberikan refleksi awal tentang bagaimana manajer seni dapat menavigasi era yang muncul dari selfie .   Keywords: Selfie, Media Sosial, Interpretas

Learning activities outside the classroom (Outdoor Study) and outside reading book texts will create a different atmosphere and understanding. One of the ways to study outdoors is to visit museums, the museum informs the public, especially students and teachers, about history classes. Museums are the best place to find historical sources, feel more grateful, get to know the world more broadly. The purpose of this community service writing is to disseminate information about the existence of the OSF Semarang Mission Study House as an alternative to visit, as an interesting place and provide additional knowledge. The methods used in this activity are preparation, visit and evaluation. The result of this dissemination is that the OSF Semarang Study house is an interesting place to visit with relics of interesting items to be known by students and the visiting public. Arrangement of items in a neat and attractive room will make students and the public feel at home and will visit again

Public space in the city center is an area that is very prominent in its growth, this is driven by various activities including: trade, entertainment/recreation, culture and government. Emotional attachment to a place or place attachment is important to understand, especially because of its potential role in developing public facilities, special places, and communities that work in those places, and also to anticipate conflicts that arise in the management of a place. The building, which was formerly known as Societeit Soekarame, was built during the Dutch government in the 1930s and was used as a place for the elite of Dutch colonialism to gather. During the war of independence, around 1947- 1948, Societeit Soekarame changed its name to Gedung Juang 45. Along with the times, Gedung Juang 45 was renovated with a concept that had been determined to become a Diorama Museumor an educational gallery entitled "Galeri Pati Mbiyen". This study shows that there are two factors driving place attachment in the Juan 45 Pati Building, namely the historical value attached to the building and the social value of society that grows in conjunction with space utilization activities