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This study aims to analyze the communication strategies of Radio Suara Muslim Surabaya in producing the Majelis Tafsir Anime (MTA) program as a form of media and cultural convergence in the digital era. Using a qualitative descriptive approach, the research explores broadcasting practices, production strategies, and audience interactions through interviews, observations, and documentation of digital media. The findings indicate that Radio Suara Muslim effectively integrates conventional and digital media by utilizing multiplatform channels such as YouTube, TikTok, and Instagram, thereby expanding the reach of Islamic da'wah and strengthening emotional engagement with young audiences. Anime serves as a reflective medium to convey Islamic moral messages contextually through reinterpretation of characters and storylines. The media convergence process, encompassing technology, content, audience participation, culture, collective intelligence, and affect, creates an adaptive and participatory da'wah communication model. In conclusion, the MTA program demonstrates that Islamic da'wah media can transform into a creative cultural dialogue space without compromising spiritual values while fostering audience loyalty through interactive and emotionally engaging approaches

Political participation is an important aspect in a democratic state structure, as well as a characteristic feature of political modernization. Political participation influences the legitimacy of society regarding the running of a government. One way of implementing political participation is through General Elections (Pemilu). The aim of this research is to determine the influence of presidential candidate debate broadcasts on multi-platform broadcast media on the political participation of FISIP UMJ student class of 2020. This research has an independent variable, namely presidential candidate debate broadcasts with the dimensions of frequency, attention and duration, and has a dependent variable, namely providing voting rights in elections, lobbying with officials, becoming a member of a political party. This research method uses a survey method by distributing questionnaires online to respondents via Google Form which aims to collect data from a sample of 2020 FISIP UMJ students who actively watch presidential candidate debates and know about political participation, with a total of 66 respondents selected. The data collection tool uses a questionnaire using a Likert Scale. The results of this research show that the presidential debate broadcast has an influence on political participation, which has a value of 0.736 or 73.6%, which means that the presidential debate broadcast influences political participation by 73.6% and the rest is influenced by other factors.

In facing the digital era, there is a change in conventional broadcasting to digital broadcasting with a focus on multiplatform content distribution. This encourages TVMU to adapt to digital broadcasting. This study aims to understand how media, especially TVMU, formulates strategies, chooses the right approach, implements, and conducts monitoring and evaluation to increase the relevance and reach of its broadcasts. The Media Management Strategy Theory that became the focus of the research from Media Strategy Formulation, Media Strategy Selection, Media Strategy Implementation, Monitoring and Evaluation. A qualitative approach with a case study method was used to extract data through observation and in-depth interviews with relevant informants. The results show that multiplatform content distribution is the main strategy in facing the challenges of digital broadcasting. Social media is utilized for promotion, interaction, and distribution of program excerpts, while the website serves as an additional channel for live streaming and information provision. Television remains the main focus, but digital platforms are used to expand audience reach and attract the younger generation. Monitoring and evaluation processes are conducted regularly to assess the effectiveness of the strategies implemented, with adjustments based on analysis of audience data and digital trends. Key challenges include copyright issues on digital platforms and the difficulty of attracting audiences to educational and da'wah content amidst the dominance of entertainment content. The study concludes that implementing an integrated and adaptive content distribution strategy is an important step to support media sustainability in the digital era. The findings provide guidance for other media in effectively managing content distribution to reach a wider audience.

The development of technology and easy access to the internet has affected reading habits, with digital novel platforms becoming popular as an alternative to reading. However, novelists face obstacles in publishing their works, due to fierce competition in the publishing industry. The proposed solution is to build a multiplatform application system as a platform for novelists to publish their works using the Laravel API. The development method used is Waterfall, which consists of five stages of development. This application will provide features that facilitate interaction between novelists and readers, such as likes, comments, and uniquely there is a feature to listen to novels via voice for users who prefer to listen rather than read, with a text-to-speech system. In addition, the app allows novelists to build a stronger fan base. This research aims to provide a practical and efficient platform for novelists to write, edit and publish their works online through the features provided in the application. System testing was carried out using the System Usability Scale (SUS) method to get a score of 79.5 including the Good category with grade scale B. The programming language used in the development of this application is Flutter, which allows the creation of multiplatform applications with responsive and consistent performance on various devices.