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This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.

The design of the Web-Based Recap System is a strategic step in addressing issues related to data management and information efficiency that occur at the Samarinda Manpower Office. The focus of this service is centered on developing a system that facilitates the recapitulation process of labor-related data. The main purpose of this service is to provide technological solutions that facilitate the management of labor data and improve information transparency at the Samarinda City Manpower Office. The research method adopted involves a survey of user needs, an in-depth analysis of the recap process, as well as the application of the Laravel Framework to build a responsive and accessible web platform.

Mandangin Island is one of the islands in Sampang Regency which has an area of 1650 km 2 with a population of around 3000 people. Most of the people on this island, the majority of whom work as fishermen, generally travel around 12.2 km to Sampang City to buy daily necessities by boarding traditional wooden boats at the Tanglok Sampang port. According to information conveyed by the Head of the Sampang Regency Transportation Service, most or almost all of the passenger ships that dock at Tanglok Port are traditional wooden ships whose actual function is to transport goods, not passengers, which are quite old. The Transportation Department considers the existing ships to be less safe and comfortable and therefore require refreshing. Besides that, wood as the main material in nature is decreasing in quantity so the price is increasingly expensive. The method implemented in this community service is to carry out a fiber glass boat operational training program for traditional boat operators. With this activity, it is hoped that the continued use of fiber glass boats can begin to be used and reduce the use of wooden boats which are relatively more expensive.

Graphic design has become a necessity in various areas of life, including branding and website design. Nowadays, graphic design has become an important part of various sectors of life, especially to support the economic and marketing sectors. Therefore, graphic design visual arts abilities and skills are very necessary. This is an opportunity to equip young people with graphic design skills. The results of a survey conducted by the service team showed that Medan city teenagers have a high interest in graphic design art. So real efforts need to be made to equip Medan city teenagers with graphic design skills. Therefore, in this community service activity, graphic design training and assistance was carried out using the Canva application to increase the creativity of Medan city teenagers. The method of implementing community service is in the form of lectures providing material directly by resource persons to partners.

Import substitution industrialization (ISI) is one of the industrial development strategies that has been implemented by many developing countries, including Indonesia. This strategy aims to reduce dependence on imported consumer and capital goods, as well as create jobs and increase domestic value added. In the early stages of its implementation, ISI has successfully driven industrial growth in Indonesia. However, along with technological development and global competition, ISI faces various challenges, one of which is competition from industries in other countries. Industrial competition is one of the important factors that affects industrial development. Healthy competition can encourage industries to innovate and improve efficiency, making them more competitive in the global market. This paper discusses the relationship between ISI and industrial competition in industrial development. This paper also discusses various policies that can be implemented to improve the competitiveness of Indonesian industries.

One of the technological developments in the economic sector that has had a big influence is Fintech, which is an innovation in the field of technology in terms of transactions for giving and receiving loans, without having to meet face to face, or what is better known as online loans. The legal provisions governing conventional agreements are the same as the legal provisions governing online agreements. Due to the negative impact of illegal online loans, it is necessary for the Community Service Team (PkM) of the Faculty of Law, University of Semarang (USM) to hold outreach and counseling with the theme "Increasing Understanding of the Trimulyo Genuk Semarang Community Regarding the Legal Aspects of Online Loan Agreements". This activity uses 5 (five) methods, namely, pre-test, counseling, question and answer, post-test and evaluation methods. The results of this activity showed an increase in public understanding by 69.2%.

By exploring international cooperation between Indonesia, Thailand and Malaysia in the use of local currency through the Local Currency Settlement (LCS) framework, this research details the deeper context regarding concerns regarding dependence on the US Dollar after the 2016-2017 financial crisis. with an emphasis on the development of the use of local currencies after the Asian crisis of 1997-1998. This research reveals that one of the main criteria for establishing an optimal currency area (OCA) is exchange rate stability. In looking at the research results, a positive evolution of the use of local currencies in post-crisis ASEAN cooperation is illustrated, especially through the LCS initiative involving Indonesia, Thailand and Malaysia. Although LCS implementation trends show positivity, further improvement is identified as an urgent need to bring it in line with total trade between countries. Hope lies in the LCS collaboration which is expected to strengthen currency stability, spur economic growth and increase trade activity in the region. Thus, this research provides valuable insight into the urgency of regional cooperation in managing dependence on global currencies, especially the US Dollar.

PT Pos Indonesia is a State-Owned Enterprise (BUMN) which operates in the delivery services sector. One of the services businesses offer is sending letters and packages. Companies with this delivery service will really need a marketing strategy to attract customers who operate in the business world which aims to satisfy consumers and increase sales volume. The data collection method in preparing the Final Assignment is the method of observation, interviews and documentation studies with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The first thing to do in a marketing strategy is to look at market needs first. Then determine the market segment to be targeted, namely the business market segment. By determining the business market segment, determining the target market determines the strategy for selecting the company. By choosing a target that suits the business market segment, the market position will automatically become the label for the business product itself in society. The marketing mix in a marketing strategy will automatically follow the flow of segmentation, targeting and positioning, this is because the product, place, price and promotion are determined according to the business market segment.

This research aims to develop and modernize the employee payroll administration system at PDAM Batiwakkal Berau through the implementation of the Payroll System Website (SIMPEG). Previously, the process was conducted manually, leading to various challenges in the efficiency and accuracy of payroll data. In addressing these issues, we designed and implemented SIMPEG using the PHP programming language. The results include a significant improvement in the efficiency of the payroll process, minimizing human errors, and ensuring data accuracy. The use of SIMPEG also provides easy access and data management, making it an effective solution for modernizing employee administration at PDAM Batiwakkal Berau. It is expected that the findings of this research will contribute positively to enhancing performance and transparency in employee payroll data management.

Industry concentration is centered on the number and size distribution of companies. In this case it can be said that the fewer the number of companies in the market, the level of industry concentration tends to be linked to the ability of sellers (producers) in the market. This can be a form of suppressing competition and coordinating price policies which tend to be high.

Opportunities for crime in the digital business world include various forms of threats, such as system hacking, theft of personal data, financial fraud, and other criminal acts that can harm companies and damage consumer trust. Digital business is a business activity that in its implementation utilizes technology as a medium, either when creating or in a series of marketing activities. In an effort to deal with opportunities for crime in the world of e-business, companies must prioritize information security, strict policy implementation, education and training for employees, as well as partnerships with security and government agencies. This research uses a qualitative literature study method by obtaining secondary data through published journal articles with the question "Are there many opportunities for crime in the utilization or use of e-business?". Based on this, it is clear that there are still many opportunities for crime in the digital business world and continue to occur, where the crimes that often occur are fraud, hacking, as well as cybercrime and cyberfraud.

The role of Information and Communication Technology (ICT) in increasing the efficiency of organizational support systems is becoming increasingly important. In the ever-changing business world, ICT has a key role in optimizing organizational operations and its ability to adapt to change. This research analyzes various aspects of the role of ICT in the context of the efficiency of organizational support systems. By referring to the latest literature and through relevant case studies, this research identifies that ICT enables business process automation, increased access to information, improved internal communication, and support in more timely decision making. Through the implementation of software, database management systems, collaboration tools, and data security strategies, ICT helps organizations reduce manual work, increase productivity, and reduce operational costs. In a digitally connected global context, ICT also enables organizations to be more responsive to changes in the market and regulatory requirements. This research states that ICT is a valuable asset in improving the efficiency of organizational support systems. With a commitment to intelligently integrating ICT, organizations can become more competitive and flexible in facing continuous changes in the business world.

poverty is an important indicator to see the increase and decrease in Economic Growth, Population Growth, and also Inflation in eastern Aceh including Aceh Tamiang, East Aceh, Langsa. The purpose of this study is to see or analyze economic growth, population growth, and inflation in eastern Aceh for the 2011-2020 period. This study uses multiple linear regression analysis methods. The data processing tool used is Eviews 12. The approach used in this research is a quantitative approach. The data used in this study is secondary data and is a form of time series data. The approach used in this research is a quantitative approach. The results of data analysis in the study showed that economic growth had a positive and significant effect on poverty in eastern Aceh, population growth had a negative and significant effect on poverty in eastern Aceh, and inflation had a negative and insignificant effect on poverty in eastern Aceh. And the F test (simultaneous) shows that Economic Growth, Population Growth, and Inflation have a significant effect on poverty.

This research allows an automated system for detecting classified means of transportation in Medan City traffic using the YOLOv8 algorithm. The YOLOv8 algorithm is used to detect transportation objects with accuracy that is many times better than other object detection algorithms and with good accuracy after training with various data sets. The use of this algorithm provides an effective solution for handling congestion in the form of increasing the number of vehicles and less orderly traffic users in the city of Medan. The placement of each transportation object in the image to be tested by the system has an influence on the shape accuracy of the object detection results by the algorithm.

This study aims to identify the influence of credibility dimensions (attractiveness, trustworthiness and expertise) of influencers on intention to buy on "Safi-Skincare" products. The type of data used is primary data, which refers to information obtained directly from research subjects through measurement tools or data collection methods. In this study, we obtained data by circulating questionnaires to 250 respondents aged 16 to 35 years, and then this data was analyzed using Statistical Package for the Social Sciences (SPSS) software. The results of this research analysis show that there is a positive and significant influence between the dimensions of credibility (attractiveness and expertise) of an influencer on purchase intention, except for the dimension of trust in influencer credibility. There is a positive and significant influence between the dimensions of credibility (attractiveness, trustworthiness and expertise) of an influencer on online customer engagement. There is a positive and significant influence between online customer engagement and purchase intention. This research has the potential to be expanded to present greater variation and increase the validity of existing theories. This can be achieved through the development of research objects, increasing the number of respondents, more in-depth research on various aspects of influencer credibility dimensions, as well as more detailed research on the influence of influencer credibility.

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).

Monetary policy is a vital instrument in managing a country's economic stability. Global economic transformation and dynamics in financial markets require in-depth evaluation of monetary policy. This research aims to analyze the influencing factors of monetary policy and investigate the impact of its transformation in the current economic context. Through a careful methodological approach, this research uses secondary data analysis from various global and national economic sources. The literature review investigates the current literature on monetary policy and economic transformation. The results of the data analysis provide deep insight into the factors influencing monetary policy and the consequences of its transformation. The main findings show that changes in the global economic order, financial technology and capital market dynamics play a major role in changing the monetary policy paradigm. This transformation can have a significant impact on economic stability and societal welfare. The conclusions of this research provide a basis for developing policies that are responsive and adaptive to economic transformation. The practical implications of this research include the need to update a more dynamic monetary policy strategy to answer new challenges in the era of globalization. It is hoped that further research will deepen specific aspects of monetary policy transformation to provide a more comprehensive view.

This research was carried out at PT. BPRS Washliyah Medan. The aim of this research is to understand the murabahah financing system and process implemented by PT. BPRS Al-Washliyah Medan. Murabahah financing is a sale and purchase agreement for goods stating the acquisition price and profit agreed upon by the seller whose role in this case is the Bank and the buyer whose role is the customer/prospective customer for the customer's needs, with the flavone given Rp. 25,000,000 to Rp. 250,000,000. The principles of Murabahah financing are based on Islamic sharia and established legal provisions. Murabahah financing has apparently received a lot of responses from the public and business entities, but not many people and business entities understand the procedures for obtaining murabahah financing, even though marketing has been carried out by PT. SRB Washliya.

The aim of this research is to determine the influence of brand image and product differentiation on sales at PT Aerofood Indonesia Kualanamu Branch and the extent to which product differentiation influences customer satisfaction at that location. Quantitative methods are applied. The population of this research is all customers who have used products and services from PT Aerofood Indonesia Kualanamu Branch. 110 respondents were given a questionnaire to fill out in order to do this. The findings of this research show that at PT Aerofood Indonesia Kualanamu Branch, product differentiation has a good and significant influence on customer satisfaction. However, at PT Aerofood Indonesia Kualanamu Branch, brand image does not have a real impact on customer satisfaction, either positively or negatively. At PT Aerofood, customer satisfaction and sales are significantly influenced by product differentiation and brand image.