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In late August 2025, Indonesia was rocked by nationwide political demonstrations, triggered by the death of a delivery driver at the hands of police. These protests turned violent, leading to multiple casualties, injuries, and arson attacks on government and commercial buildings. This unrest has raised international concerns regarding the country’s safety image. This paper uses a qualitative descriptive approach to analyze secondary sources, such as news media, government releases, and academic literature, to explore how hosting the 2025 MotoGP at the Mandalika Circuit could be used as a nation-branding strategy to counter negative perceptions. The study draws on nation branding theory, destination image concepts, event leveraging, and Situational Crisis Communication Theory (SCCT). Findings suggest that Indonesian authorities are actively promoting MotoGP Mandalika 2025 as an opportunity to demonstrate the country’s resilience and safety standards. We analyze two scenarios: one in which the event is canceled and one where it is successfully executed. The paper argues that canceling the event, unless due to a legitimate health crisis, would signal weakness and harm the country's image, while proceeding with it would reflect confidence and effective crisis management. As a "brand shield," the MotoGP event is being leveraged to reinforce the narrative of Indonesia as a stable and safe international sports host, demonstrating the country's ability to manage crises while showcasing its commitment to safety and resilience.

In organizing the MotoGP Event at Zainuddin Abdul Madjid International Airport, Lombok, a significant increase in flight traffic affects operational capacity, especially in the Apron area. The Apron Movement Control (AMC) Unit plays a crucial role in ensuring the smooth and safe movement of aircraft, vehicles, and personnel. During the event, the surge in passenger numbers and aircraft movements puts additional pressure on the AMC, making it essential to maintain operational safety and efficiency in the apron area. This study aims to determine how the handling of increased flight traffic affects the efficiency of apron space usage during the 2024 MotoGP Event and what strategies and mechanisms are implemented by the Apron Movement Control (AMC) Unit in increasing the efficiency and safety of flight operations during the 2024 MotoGP Event at Zainuddin Abdul Madjid International Airport. This study uses a qualitative method. The data used in this study are primary data and secondary data. Data collection techniques used in this study are observation, interviews and documentation. Based on the research, it can be concluded that the role of Apron Movement Control (AMC) at Zainuddin Abdul Madjid Lombok International Airport during the 2024 MotoGP Event is very vital for the smooth running of flight operations, especially in managing increased traffic. AMC is tasked with following established procedures, including aircraft parking arrangements and efficient use of apron space. To overcome the spike in traffic, AMC added personnel, increased supervision in the airside area, and coordinated with relevant stakeholders, including Airnav Indonesia. In addition, airport infrastructure was expanded and operations were improved to meet the needs during the event, ensuring that all aircraft movements were safe and orderly.

MotoGP is an international motorcycle racing event that attracts global attention and impacts various sectors, including the logistics sector. One important aspect of the MotoGP event is temporary imports, such as motorcycles, spare parts, and supporting equipment. This study aims to explore how to handle temporary imports using ATA Carnet in MotoGP cargo imports and identify challenges and solutions during the MotoGP cargo handling process. The method used is qualitative, with primary data obtained through observations and interviews, and secondary data from written sources, films, images, and monumental works. The data analysis techniques applied include data reduction, data presentation, and drawing conclusions, with data validity tested using triangulation techniques and sources. The study results show that handling MotoGP cargo with temporary import status differs from general cargo, as it involves customs procedures and requires special documents such as ATA Carnet, Customs Notification of Special Economic Zones (PPKEK), and Temporary Import Permits for exemption from entry fees. The handling process must be performed quickly to save time, given the limited period for temporary imports before re-export. However, Customs personnel still face challenges related to the attachment of customs seals, so the company needs to evaluate the recruitment and training processes of workers. The solution is coordination between PT. Angkasa Pura Logistics and Customs for the addition of officers.

MotoGP is a world-class motorcycle racing event involving participation from various countries around the world. In its implementation, it is necessary to import spare parts, vehicles, team equipment, and other technical equipment to circuits around the world, including Mandalika, Indonesia. This temporary import status makes MotoGP logistics require important documents, such as ATA Carnet and Customs Notification of Special Economic Zones (PPKEK) so that the goods can enter the Customs Area without being subject to customs and excise. This research method uses a qualitative method with a descriptive approach because it aims to understand in depth the process of handling MotoGP import cargo, especially related to the use of ATA Carnet documents and Customs Notification of Special Economic Zones (PPKEK) in the Mandalika Special Economic Zone. The results of this study indicate that the use of customs documents, such as ATA Carnet and Special Economic Zone Customs Notification (PPKEK) is used depending on the needs of each user who wants the entry of MotoGP logistics into Indonesia to be exempted from customs and excise so that these two documents become important instruments in implementing the temporary import status scheme for MotoGP logistics so that it can facilitate the handling process at Zainuddin Abdul Madjid International Airport to distribution to the Mandalika Special Economic Zone (KEK). The conclusion of this study is that with the existence of two customs mechanisms, namely ATA Carnet and Special Economic Zone Customs Notification (PPKEK), as well as the role of PT. Angkasa Pura Logistik in handling the flow of goods at the airport, the smoothness of MotoGP logistics is more guaranteed.

The rapid development of Lombok tourism and the MotoGP event will be held in September 2024, driving the need for transportation, especially air transportation, Zainuddin Abdul Madjid  Lombok International Airport has several units that play a role in optimizing the airport, one of which is the Apron Movement Control (AMC) unit, this unit has a very important role in supervising all traffic movements on the air side which includes aircraft parking stands, traffic of people, vehicles, and Ground Handling arrangements, flight data administration and licensing of vehicles operating on the apron, this study aims to determine the differences in the implementation of the AMC unit's duties before and during the Mandalika MotoGP event, and to determine the obstacles faced when carrying out tasks during the event. This study uses a qualitative method, the data used are primary and secondary data, primary data is obtained from observation and interviews, while secondary data from SOP, documentation in the form of photos and regulations related to the problem being studied, data analysis techniques use data reduction, data presentation and drawing conclusions, testing the validity of data using triangulation techniques. This study shows that AMC officers successfully carried out their duties in accordance with SOP, including the process of plotting aircraft parking, operating Aviobridge, supervising Ground Support Equipment and supervising Marshaller Service, the responsibility of officers in providing services to airport users, especially in the Airside area, was carried out well, the obstacles faced including FOD, lack of facilities and personnel available, use of Driving Licenses and the suitability of vehicles/equipment and lack of communication between units can be handled and provide evaluation so that all movements in the Airside area run smoothly.

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.

The MotoGP One race in West Nusa Tenggara Lombok, Mandalika which was held on March 18 2022, received many responses or reactions from the public on social media, especially Twitter. There are those who agree and disagree about the holding of MotoGP in Mandalika, to find out the responses of the people who agree or disagree is needed that can process tweets data using the sentiment analysis method. The use of BERT (Bidirectional Encoder Representations from Transformers) for sentiment analysis produces a bidirectional language model that can understand the context of all words from a sentence. The dataset used goes through preprocessing stages such as case folding, data cleaning, tokenization, normalization, and removal of stopwords before sentiment analysis is carried out. This study uses several hyperparameters, namely a batch size of 32, the optimizer uses Adam with a learning rate of 3e-6 or 0.000003, and an epoch of 25. The evaluation results of the model obtain an accuracy of 55%. Precision for positive by 56%, neutral by 59%, and negative by 44%. Recall for positive is 74%, neutral is 29%, and negative is 54%. F1-score for positive is 64%, neutral is 38%, and negative is 48%.