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The medical tourism industry in Indonesia has great potential for economic growth and development of health services. However, to ensure international patients receive accurate information and quality care, proper legal regulation of health information and advertising is essential. This article presents an analysis of the legal arrangements related to advertising and health information in Indonesian medical tourism. Based on a normative juridical approach, this article reviews relevant legal regulations, such as Regulation of the Minister of Health of the Republic of Indonesia Number 76 of 2015 concerning Medical Tourism Services.

It is estimated that the medical tourism industry in Asia will be worth US$4 billion by 2022, and Indonesia is positioning itself as one of the main players in the region, expecting revenues of up to US$590 million in five years. In 2022 alone, Indonesia received 341,288 medical tourists with an income of 253.84 million. Thus, the potential of this industry is very large, and the Indonesian government is taking the right strategic steps in this direction. Medical tourism as it is currently practiced and promoted is a relatively new concept, although patients traveling long distances to seek medical care is nothing new. This journal explores the development and growth of medical tourism in a global context, as well as among key Asian players in the industry, before turning to the Indonesian experience. The role of key players in advancing the industry agenda, namely the Ministry of Health, Ministry of Tourism, Ministry of International Trade and Industry, Association of Private Hospitals etc., will also be discussed. Finally, the challenges faced by an industry that is still in its infancy will also be discussed.

Medical tourism destinations involve intentional travel by patients to privately receive medical treatment in another country. Empirical evidence regarding the health and safety risks faced by medical tourists is limited. In Indonesia, the ratification of the new 2023 Health Law has been carried out and the contents of the law are related to medical tourism, one of which is the regulation of medical personnel and foreign health workers in Indonesia. Of course, this medical tourism still requires improvement from Indonesia's own health system so that it can be carried out properly. The research method of this paper uses library research by examining the 2023 Health Law and its relation to medical tourism. The results obtained are opportunities in the form of increasing the economy from organizing medical tourism in Indonesia, as well as challenges in the form of improving the quality and equity of access to health facilities in Indonesia and competition between foreign and local medical and health personnel. Opportunities and challenges related to medical tourism, along with some recommendations to related parties, especially the Government through the Ministry of Tourism to make policies that are more comprehensive in making medical tourism a sustainable sector.