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Ningsih, Dwi Putri Sulistiya; Rahmawati, Ida; Aprianti, Rina; wulan, Susilo; Giena, Vike Pebri +1 more

Jurnal Pengabdian kepada Masyarakat Wahana Usada (WUJ) 2022 Sekolah Tinggi Ilmu Kesehatan KESDAM IX/Udayana

Background: An earthquake is a natural calamity that cannot be avoided, occurs unexpectedly, and cannot be correctly estimated at its epicenter. Earthquakes can be predicted in the range of times that allow them to occur, but not their exact moment of occurrence or strength. Counseling is carried out to prepare the community to be able to deal with earthquake disasters when they occur. Purpose: To improve community preparation in the event of an earthquake disaster. Methods: Community service activities include employing leaflet media to provide earthquake catastrophe advice. People residing in earthquake-prone areas, such as Malabero Village and Bengkulu City, were targeted for the exercise. Results: Before and after receiving earthquake disaster preparedness counseling, there is an improvement in community understanding. Conclusion: By delivering health education using leaflets as a medium for health promotion, the public's understanding of readiness in coping with seismic disasters can be increased.

Jofret Umbu Soru Peku Djawang; Alya Elita Sjioen; Theodora Teresa Ina

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2022 Universitas 17 Agustus 1945 Semarang

Marketing of Flobamora Collection products is currently still done manually through Toko, Facebook and word of mouth where sales only cover Kupang City, while for customer segment opportunities, Flobamora Collection products are very broad. The purpose of the activity is to provide product marketing training and use of website media to expand sales and promotion of Flobamora Collection products so that they are better known by the wider community. The method used in community service activities is to conduct training and practice in implementing online product marketing at the website-based Flobamora Collection. The results achieved in this activity are increasing partner knowledge about website-based online product marketing models and increasing partner understanding about the use of online stores as a medium to sell and promote Flobamora Collection products. Creating a website-based online store as a medium to sell and promote products online. By utilizing webiste-based online marketing media, it can enable the wider community not only in the Kupang City area but also nationally and even abroad to access information on the products offered by Flobamora Collection, thereby increasing the number of customers and sales turnover of Flobamora Collection.

Riyan Nugraha; Rudi Nurwanto; Erwantoro

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

Information technology is a very important means ofinformation for a company. Information is expectedto facilitate work or activities to achieve goalsoptimally. With the increasing popularity of theinternet, many business fields, especially large-scaleones, have provided online services, but this is notthe case for small and medium-sized businesses suchas the car rental business, by utilizing web servicesthat contain information and ordering applications, itis hoped that they will become promotional mediaand will expedite the ordering process. The researchmethod used in building a rental car bookingapplication with web services is by means of needsanalysis, system design, database design, and screendialog design.

Syamsul Hadi; Yuniarto Rahmad Satato; Mochamad Ainan

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

This research is a type of field research, where the author goes directly to the field in processed tempeh SMEs in Tempe Processed Village, Sampangan Village, Gajah Mungkur District, Semarang City. The study used data analysis techniques, namely qualitative methods with a descriptive approach. In analyzing the data, the researcher conducted observations, interviews, and documentation to obtain the required data. The results showed that to survive the COVID-19 pandemic, the efforts made were marketing through social media, promotion through social media and maintaining the quality of products and services from Tempe Processed SMEs.

AYYUB HAMDANU BUDI NURMANA MULYANA SLAMET; Sugiarto Sugiarto

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

With the choice of tourists increasing and giving each other the concept of trust, with almost similar values, this makes tourists more curious and confused. The influence of quality, quality, price and persuasive persuasion will influence tourists continuously in weighing which one is the best, which is more in his heart. However, on the other hand, this condition actually shows the weakness of the Tourism Office that tourists are a determining factor for the future of one of the tourist attractions, with the confidence of tourists supporting the economy of the people in tourist sites, especially under the Semarang Regency Tourism Office. Currently the Semarang Regency Tourism Office uses posters and advertises through yellowpages as a medium for delivering information, from the promotional methods carried out there are still obstacles, including the use of posters and through yellowpages advertising, which is very limited in terms of size and information to be conveyed. Therefore, it requires a promotional media that is able to provide complete information about tourism profiles to potential tourists

Ledysta Faradila Putri; Salsabila Salsabila; Yusrillah Yusrillah; Muhammad Firmansyah

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Satriadi Satriadi; Cecilia Yeo; Fitri Handayani; Ratna Sari; Wulandari Wulandari

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam.  The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales

ANITA, DIAN

Adi Widya: Jurnal Pengabdian Masyarakat 2022 Lembaga Penelitian dan Pengabdian Masyarakat

Competitiveness is important for MSMEs to be able to develop and survive in the midst of competition. Efforts to strengthen MSMEs can be done by collaborating with university service programs. In the service program carried out by STIE YPPI Rembang through the KKU (Business Work Course) program located at the Sambel Pecel MSME, Bu Heru. The problems that occur in the MSME Sambel Pecel Bu Heru are the marketing area is still limited, the marketing media is not maximized, does not have business legality and there are no clear directions for the location. Based on these problems, a service program was prepared, namely training and assistance in the creation and use of social media, expansion of marketing areas, facilitation of business legality management and the creation of google map features. The results of the KKU STIE YPPI Rembang are MSME Sambel Pecel Bu Heru has an Instagram social media account, has an MSME location on the google maps application, creates a photo catalog for promotion and has a business license.

Andi Tenri Angka; Yenni Yenni

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Stunting is defined as the condition of children aged 0 – 59 months, where the height for age is below minus 2 standard deviations (<-2SD) from the WHO median standard. It is further said that stunting will have an impact and is associated with disrupted brain development processes, which in the short term will affect cognitive abilities. The aim of the research is to determine the relationship between knowledge and economic status on the incidence of stunting in the East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency. The type of research used is Cross Sectional Study. The sample in this study was all toddlers who experienced stunting in the East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency, totaling 31 toddlers using the total sampling technique. The results of the research state that there is a relationship between knowledge and the incidence of stunting (p value = 0.000 < 0.05), there is a relationship between economic status and the incidence of stunting (p value = 0.000 < 0.05). The conclusion is that there is a relationship between knowledge and economic status and the incidence stunting in East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency. It is hoped that nutrition officers and cadres can increase posyandu visits and carry out health promotions about stunting to the community

Hajidah Fildzahun Nadhilah Kusnadi

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Carangwulung village located in Wonosalam sub-district, Jombang district has the potential of abundant natural resources from plantation products ranging from bananas, durian, salak, to coffee. The large number of products produced in the Segunung Traditional Village is an interesting addition for implementers to focus on increasing promotions and marketing activities that can be carried out independently by the Segunung Traditional Village. The facilities owned by the Segunung Traditional Village ranging from coffee plantations, coffee shops, and springs should be able to make economic potential and tourism education potential that can be offered and make Segunung Traditional Village into a village that has independence in terms of the creative economy. However, the potential possessed by this Traditional Village is still not a tourism product that is well packaged and attractive for tourists who visit in a sustainable manner. This is partly due to the fact that activities have not been documented, village products are not properly published and are not published in an interesting way. Dusun Segunung has several social media options, but partners feel that creative content ideas are very difficult to grow. Starting from how photos, videos of creative products and designs can be managed properly and produced sustainably. The method of implementing community service is in the form of consultation, socialization and assistance on digital marketing strategies, especially in the form of creative videos and social media management. The socialization and mentoring covered material and practice on videography and video editing techniques using simple technology, smartphones. Through this activity, partners are expected to be able to optimize social media in promoting the potential of their villages, events and business products in order to reach a wider market so that business development and progress can ultimately increase the income of the Segunung Traditional Village.

Eko Saputra

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2022 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The conclusion of this research, consumers of Black Canyon Coffee restaurants are: (1) men who aged of 21-35 years; (2) consumers that obtain information from the friend by 47%, 37% are from the business relationship, 13% are from the family; (3) consumers desires to come again to the Black Canyon Coffee restaurant as much as 44% are said maybe, and 37% are said yes. The marketing strategy that undertaken by Black Canyon Coffee restaurant is to increasing presentation speed and food quality, increasing cleanliness of restaurant, hospitality and neatness of staffs’ appearance. The increasing of promotion both through of printing and electronic media, or by a billboard so that its presences are more to be known by the public.

Dyah Palupiningtyas; Guntur Suryaning Hadi; Ray Octafian

Jurnal Pengabdian Masyarakat Waradin 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This activity aims to provide solutions for partners in dealing with Small and Medium Enterprise (UMKM) problems in tourist villages. Jembrak Village is a village in the Pabelan sub-district, Semarang, Central Java. The characteristics of this village are advanced and the beautiful environment is still there. Jembrak Village is about management and marketing. The management itself is how to manage Small and Medium Enterprises (UMKM) themselves in terms of the lack of community interest, ignorance of finance, management systems, and marketing. The remarketing is online marketing, where most of the owners of Small and Medium Enterprise (UMKM) find it difficult to use applications and online marketplaces, methods of proper promotion, and to administrative issues related to the use of social media to market their products. For this reason, the PKK Community Service team carried out activities including: 1) Observing Small and Medium Enterprise (UMKM) targets, 2) Conducting outreach about the Product Management and Marketing, 3) Provide a direct training on Product Management and Marketing, 4) Monitor and evaluate UMKM Pioneers in Jembrak Tourism Village. The implementation of this community service activity has gone well. Thanks to the cooperation between the committee and the support of various parties. However, there were a number of things that were noted after the activity took place, namely, the training participants needed ongoing assistance after this activity, because there were still many training participants who were unable to manage UMKM.

Irfan Sadida; M. Gunawan Setyadi; Aisyah Mutia Dawis

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2022 Universitas Muhammadiyah Manado

The rapid development of technology is very influential on institutions, society and even universities. At this time, the role of graphic design in all fields is needed. This can be proven by the many fields of business that utilize the expertise of graphic designers. The shifting habit of using digital media in human activities has made the use of design as media promotion increasingly widespread in the business world. Examples of promotional media include brochures, leaflets, posters, business cards, billboards, banners, and banners. This illustrates that graphic design skills are important things that students need to have in this modern era. Therefore, it is important to hold graphic design training as an initial means for students to improve their ability to produce a quality graphic design work.

Syah, Firdiyan; Tentua, Meilani Nonsi; Saputra, Nurirwan

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Covid-19 pandemic has forced the government to enforce a physical distancing policy which is the basis for implementing learning from home. This is also something that must be applied to students at SLB Negeri 2 Bantul. The use of information technology that applies suddenly, not infrequently, makes educators and students surprised and limping in its implementation. However, the learning process must continue so that teachers at SLB Negeri 2 Bantul are challenged to create a learning media that students with special needs can understand. The limited knowledge of teachers at SLB Negeri 2 Bantul in making learning media causes the need for training and mentoring of learning media. One of the technological developments that we can use for making learning media is an application for video editing. This application can help to make videos to improve the quality and effectiveness of learning. Application users are expected to support the activities of SLB Negeri 2 Bantul to participate in competitions and promotions as routine activities that must be done every year. The two needs of these teachers are what make them collaborate to implement training programs based on the required classes. The implementation uses the Classical method and Practices using video recording applications and equipment. Community service will be carried out at SLB Negeri 2 Bantul to support improving skills in using software from basic to advanced levels. The result of this training is that the participants can make their own video creations so that they are eligible to be included in competitions and make video advertisements more professional.

Ni Gusti Ayu Arda Suari; Asriani Asriani; Nasrullah Sopyan

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

In order to address a number of issues, this study attempts to determine the most effective marketing techniques for Lazisnu items, particularly when it comes to social media marketing. Field observation techniques and a qualitative approach with a scientific foundation were used in this study to interpret the occurrences that were observed. The study's findings indicate that the internal and external variables of the research object have an impact on marketing strategy efforts. The existence of Lazisnu, the degree of rivalry among rivals, people's enthusiasm in starting their own businesses, and people's limited saving capacity are examples of external variables. Internal issue factors, on the other hand, prevent marketing strategies from being successful. These include subpar human resource quality, less creative promotional efforts, a lack of infrastructure and funding, and a failure to keep up with digitalization trends in the marketing industry.

Jogatama Purhita, Edy; Silvi Rahmawati, Auliya; Hamdanu Budi Nurmana Slamet , Ayyub; Edy

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

The Boyolali Regional Library is a means of supporting public education organized by the Government of Boyolali Regency, Central Java. It is necessary to design promotional media and library information in order to increase public interest in coming and getting to know the complete library facilities. This research designs multimedia in the form of 2D digital motion graphic video as a promotional media for the Boyolali regional library. The method used is the Holistic Multimedia Development Model (HMDM) development model whose multimedia development stage considers the guiding aspects of multimedia quality. The results of the media expert and material expert validation test with a score of 85% and 90%, respectively. While in the user test, the positive response was 86%. So that the results of multimedia design are in the very good category and in line with expectations.

Andik Prakasa Hadi; Nugroho, Setiyo Adi; Rudjiono, Rudjiono; Sugiarto, Sugiarto

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Taman Makam Abu Ambarawa is a cemetery managed by the Gotong Royong Social Foundation, has been using infographics in promotional media in the form of brochures, catalogs and business cards since 2017. This study was conducted to determine the effectiveness of using infographics in promotional media. The EPIC model is used as a method to determine the effectiveness of infographics in the promotional media that have been used, using the indicators of Empathy, Persuasion, Impact and Communication. Respondents in this study were people who had used the services of Taman Makam Abu Ambarawa. The results of this study indicate that the use of infographics in promotional media is very effective, with an EPIC index score of 3.38 indicating that the decision scale is very effective. While the tabulation of the EPIC and EPIC Rate dimensions indicated that the four dimensions of the EPIC model (empathy, persuasion, impact and communication) had a value greater than the minimum value of Very Effective of 3.25. This research can be used by stakeholder are related to cooperatives and UMKM, regarding the perspective of the use of infographics in promotional media that has proven to be effective, through the use of infographics to display products or services in promotional media for the cooperative development and UMKM.

Rudjiono, Rudjiono; Mika, Yosua; Budi Santoso

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

LSM-SAIN GGBI is moving agency onfield service child and church. CompanyInteractive profile is a multimedia based program that can used for support information andpromotion already there is on the SLM-SAIN GGBI. SAIN already do promotion with stage ToT (Training of trainers) as much three times, however even then not yet can reach whole region GGBI services, Year 2017-2020 ( before pandemic ) still a little churches involved in Movement Dear Indonesian children, so hinder achievement SAIN 's vision and mission for reach out , disciple and give socialization to children and churches.  LSM-SAIN GGBI needs a medium for help serve information and more promotions interesting and effective in reach children and churches, protect those who are still must keep going socialized as well as educating, without must do activity physical, that is with company profileinteractive.Interactive company profile could used for develop system information based on the website on the LSM -SAIN GGBI and could serve more view interesting for used children.  Results planning this in the form of company profile the interactive containing information and promotion of LSM-SAIN GGBI, Education, Socialization, and Games. Results from study this based onfrom test validation media expert is 37, from expert Theory is 36. Criteria this is atbetween 31-40 i.e belong to in valid category and results test try effectiveness product is 27. Criteria this are between 21 – 30 are classified as in category effective. So that toolhelp interactive company profile this could declared valid and effective as well as worthy for used.

Irwanto; Annisa Aulia Yulianti; Arip Solehudin; Apriade Voutama

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

Technology is a means of information which is very important for a company. information is expected to facilitate work to achieve goals optimal. With the increasing popularity of the internet, many business fields, especially those held large already provides online services. An example is a car rental business with take advantage of website services that contain information and the order is expected to be promotional media and will expedite the process booking. The research method used in build a car rental booking application with PHP and MySQL based website service is by analyzing needs, system design, database design, and design dialog screen.

Fahmi, Muhamad

Penelitian ini dilakukan dengan tujuan untuk mengetahui bagaimana strategi pelaksanaan manajemen pemasaran jasa pendidikan untuk meningkatkan kuantitas calon mahasiswa baru. Serta mendeskripsikan tentang faktor penghambat dan pendukung strategi pelaksanaan manajemen pemasaran jasa pendidikan untuk meningkatkan kuantitas calon mahasiswa baru. Dalam meningkatkan kuantitas para pelangan jasa pendidikan yaitu calon mahasiswa adalah dengan menerapkan strategi integrasi yang baik. Strategi integrasi merupakan salah satu strategi dalam aktifitas pemasaran yang dilakukan oleh lembaga pendidikan untuk meningkatkan kuantitas calon mahasiswa baru  dan memenangkan persaingan. Tujuan dari penelitian ini yaitu untuk menganalisis dan menelaah perihal strategi pemasaran jasa pendidikan yang ada di STITNU Al-Mahsuni Danger dalam meningkatkan kuantitas calon mahasiswa baru  dengan menggunakan bauran pemasaran sebagai alat promosi produk keunggulan sekolah yang lebih menekankan pada 7P (product, price, place, promotion, people, pshycal evidence, process). Sedangkan metode yang digunakan dalam penelitian ini yaitu metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dalam penelitian ini melalui wawancara, observasi dan dokumentasi. Narasumber dalam wawancara ini yaitu waka kemahasiswaan, ketua P2M-P3M, tim PMB, ketua BEM dan mahasiswa. Analisis data yang digunakan dalam penelitian ini yaitu dengan teknik analisis data yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Adapun untuk memeriksa keabsahan data, peneliti menggunakan uji kredibilitas, uji transferabilitas, uji depenabilitas dan uji konfirmabilitas. Hasil Penelitian menunjukan bahwa strategi integrasi yang dilakukan STITNU Al-Mahsuni Danger dalam meningkatkan kuantitas calon mahasiswa baru  sudah terbilang baik, hal ini dapat dibuktikan dengan adanya data jumlah peningkatan jumalah mahasiswa pada setiap tahunnya. Dari ketujuh unsur bauran pemasaran yang paling dominan didalam meningkatkan kuantitas calon mahasiswa baru di STITNU Al-Mahsuni Danger adalah product, price, dan promotion. Product STITNU Al-Mahsuni Danger yang meliputi MPI, PIAUD dan penekanan pada program pengembangan minat dan bakat. Pada price STITNU Al-Mahsuni Danger menawarkan harga yang relative terjangkau dan sangat sesuai dengan pelayanan yang diberikan serta memiliki berbagai kebijakan potongan harga. Kemudian promotion STITNU Al-Mahsuni Danger yang berfokus pada pengoptimalan periklanan seperti banner, spanduk, media sosial, dan sosialisasi ke sekolah dan madrasah.