Publication Search

Micro, Small, and Medium Enterprises (MSMEs) in Sijeruk village, Banjarmangu district, Banjarnegara regency have shown significant development. However, there remain several challenges faced by UMKM entrepreneurs, including limited marketing outreach, financial reports intertwined with household finances, and inadequate innovation in product development and packaging. This community service initiative aims to address these issues effectively.

Background: The main cause that resulted in the emergence of many victims due to the earthquake disaster was the lack of knowledge of community preparedness about disasters and the lack of community preparedness in anticipating the disaster. Purpose: This Community Service aims to increase knowledge about the preparedness of pregnant women in dealing with the earthquake and tsunami disaster in the work area of the Pasar Ikan Health Center in Bengkulu City. Methods: This activity was carried out by distributing leaflets, conducting counseling and evaluating activities, the implementation of this activity was carried out in the work area of the Bengkulu City Fish Market Health Center from November 25 to November 28, 2021 with a total of 24 pregnant women participating. Results: In the implementation of the activities that we carried out, there was an increase in the knowledge of pregnant women after the Preparedness education was carried out in the event of an earthquake and Tsunami. Where the average before the counseling was done was 45 percent, it increased to 80 percent after the counseling was done. In addition, pregnant women also seemed enthusiastic during the counseling session, this can be seen from the response of pregnant women in the question and answer session Conclusion: From the results of this service activity, there was an increase in knowledge of pregnant women about preparedness during disasters, especially earthquakes and tsunamis.    

At the present time of the pandemic, it is difficult for the world's most unusual cuttlefish to market its products. Thus, umkm needs to be provided with facilities to market the products online. Special-based backends are one of the media for selling by-products on the catapult. The purpose of this research is to construct typical web-based appendage by-by-products. The purpose of this research is to construct typical web-based appendage by-by-products. Research methods used in the construction of systems on this research are the methods of research and development (R & D). This study provides several design systems, the design of system architecture, the DFD system, the design of the interface, and the design of system testing. The system was created using the framework laravel. As for the results of the final assignment research "typical web-based appendage". In this system, there are two users, the user as the store and the user as the buyer. On the user as a store there are several features that include input from store products, editing from products, confirmation of deliveries, responding to comments given by the buyer on the product, viewing the order data done by the buyer, and editing the store's data. While the user's features as the purchaser look at the product's data, see the store's data as a souvenir, order a by-product payment, confirm the order has been accepted, give an assessment of the product's already received, and edit the customer's data. The system was tested by using black box methods testing to see the effectiveness of a system built with test variables was 100%.

The field of video shooting services in the Semarang area is currently spread in almost every area of ​​the city. Ranging from small businesses to large companies. This service is generally needed to capture important moments in the form of video documentation. Studio Atlantis is a line of business that provides video shooting and editing services. This company was founded in 2010, having its address at jl. Pete Raya, Now. In addition to video shooting, Studio Atlantis also provides photography services. Marketing in this studio still uses simple media, .using a list of products in the form of digital images on a computer in explaining products to consumers. This method is less effective when showing product samples because you have to open a different application in another file location. The solution to this problem requires a media to help promote the products at Studio Atlantis to consumers in a more practical way. A company profile that summarizes company information along with product samples in the form of video clips then packaged into an interactive form.

Forecasting is an estimate of future demand based on several forecasting variables based on historical time series or a process of using historical data (past data) that has been owned to use this model and use this model to estimate future conditions.The Ivori mini market SME group is known to be a mini market that sells daily necessities. The goods provided by the ivori mini market are not focused on only one type of goods, but include all types of goods. Ivori mini market often runs out of stock because there is no inventory planning. The main purpose of making this application is to assist employees in determining inventory planning that must be provided next month. While the method used to make this forecast is a single moving average, one of the time series methods in forecasting. Single Moving Average is a forecasting method that is done by collecting a group of observed values, looking for the average value as a forecast for the future period. The result of this forecasting is to predict the number of sales that will occur in the coming month.

Pemetaan wilayah wilayah pemasaran menjadi salah satu alat yang dapat digunakan untuk menggambarkan suatu kegiatan usaha untuk mengetahui sasaran yang tepat dalam pelaksanaannya di wilayah kerja tertentu. Penelitian ini mencoba merancang pemetaan wilayah pemasaran, diharapkan dengan penelitian ini dapat meningkatkan rencana strategis pemasaran yang tepat sasaran. Sehingga dapat membantu manajemen Dealer X cabang demak dalam menentukan kebijakan pemasarannya. Dalam pemetaan ini menggunakan software QGis untuk pemetaan. Hasil dari penelitian ini adalah peta keluaran yang dapat digunakan sebagai bahan pertimbangan bagian pemasaran untuk memetakan wilayah pemasaran yang ada di wilayah yang ditentukan.

  Packaging is one part of the product as a whole. Packaging must be able to attract the attention of consumers. Getting the attention of consumers is very important, because if a product does not get the attention of consumers (consumer attention), then consumers will not have a picture of the product (Hine, 1995). Packaging can give an initial picture of a product, both in terms of quality and value offered. “Jenang Kudus” is a type of traditional food originating from the city of Kudus. At first it was produced in a home industry since about a century ago. Initiated by mothers as a supporter of family income, and marketed directly to local consumers in traditional markets. Because the development of this business in the future is considered quite prospective for the Kudus community, the Kudus Regency Government makes the Jenang Kudus product as the mainstay product of the Kudus Regency. Based on some of the explanations above, there are several weaknesses in the packaging design of CV jenang products. Sinar Aisyah Kudus which can cause delays in the marketing process of its products due to unattractive packaging designs. This causes a desire to increase the competitiveness of jenang sales with other companies through attractive and varied packaging designs. Due to some of these things, raises the desire of CV. Hj Siti Aisyah to redesign the product packaging according to the type of jenang product, type of taste, quantity of contents, without leaving the characteristics of the previous design.

This community service aims to develop human resources to improve employee performance at PT Insan Ki Angka. This activity was carried out in November 2021, using training and development methods which included workshops, skills training and mentoring programs. This method is applied on an ongoing basis to ensure effective transfer of knowledge and skills to employees. The results of the activities show that human resource development through comprehensive and ongoing training can significantly improve employee performance, operational efficiency and job satisfaction. While there are challenges such as limited training time and variations in technology skills, the benefits are far greater. Therefore, it is recommended that companies continue to implement structured HR development programs and provide ongoing support for employees, as well as ensure that adequate facilities and resources are available to support the implementation of new knowledge. These steps will help the company achieve its vision and mission and strengthen its competitiveness in the market.

This article discusses social media content design training organized by the Aisyiyah Regional Leadership (PDA) Lamongan, in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The main focus of the training is Instagram feed management and effective use of color. The majority of participants are women with an age range of 30-45 years. The training material includes digital marketing and the use of the Canva application. The results of this training show an increase in participants' understanding of the use of Instagram as a digital marketing tool. The high enthusiasm of the participants reflects the success of the digital marketing training organized by PDA Lamongan. By applying the knowledge gained, opportunities to hold similar activities in the future are wide open.

Organizational management applies the right strategy to be able to remain competitive with other competing organizations. The implementation of the strategy is not only about the benefits but also the performance of the organization. Organizational performance is one of the successes in market business competition. Company management implements strategies that can develop organizational performance by developing supporting aspects such as TQM and knowledge management. This research was conducted to determine the formation of organizational performance from TQM and knowledge management. This research was conducted at a company in Sidoarjo which is engaged in the manufacture of animal feed. The respondents obtained were employees from different divisions who were randomly selected except for the security and cleanliness division. In this study used a sample of 120 respondents. The data used will be analyzed using multiple linear regression. After processing the data, the results showed that there was a significant influence given by TQM on organizational performance. Data processing also proves that organizational performance is formed because of the significant influence given by knowledge management. Research also proves that TQM and knowledge management have an effect on the ups and downs of organizational performance together.

Husna Roti is a business specializing in cakes and bakery products that has been operating for nine years in Desa Purwosari, Comal District, Pemalang Regency. As part of a community service program, faculty members and students are involved in providing assistance to help develop this business. The program includes various improvement efforts, particularly in the areas of marketing and human resource management. The actions taken include creating Grabfood and Instagram accounts to expand the digital market, making official stamps, obtaining halal certification, and producing promotional videos and documenting the production process. Additionally, the company profile and organizational structure were prepared to strengthen management. Financial reports and cost of goods sold calculations were also made to optimize cost management. Through this collaboration, the faculty members and students aim to provide concrete solutions to the challenges faced by Husna Roti. With this assistance, it is hoped that the quality of the products and the competitiveness in the market will improve, allowing the business to grow and positively impact the local economy.

This study aims to determine whether there is empirical evidence of stock split events in accordance with trading range theory or not. The empirical study was conducted on 28 samples of spliting firm and 86 samples of non spliting firm in Indonesia Stock Exchange from 2017 to 2019. The sampling technique used is random sampling. The method used is independent t test and paired samples t test. The result of this research show there is trading range on market stock price in year 2017, 2018, and 2019; and also shown by trading volume stock.

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh EVA dan MVA terhadap harga saham. Penelitian menggunakan kuantitatif dengan menggunakan data sekunder berupa laporan keuangan. populasi yang digunakan adalah perusahaan sektor keuangan yang masuk dalam indeks LQ45 tahun 2018 sampai dengan 2020 dengan sampel perusahaan yang masuk dalam LQ45 adalah 5 perusahaan. Pengelolaan data menggunakan SPSS versi 22.0. Hasil penelitian menunjukkan EVA dan MVA berpengaruh positif terhadap harga saham.  

Program pengabdian masyarakat yang dilakukan tahun ini berfokus mengenai dampak ekonomi dari Pandemi Covid-19 terkait regulasi pemerintah berupa pembatasan aktivitas membuat banyak performa di berbagai sektor bisnis menurun, terutama bagi perusahaan besar atau korporasi. banyak pelaku UMKM yang kesulitan untuk memaksimalkan pemanfaatan digitalisasi ini baik bagi “pemain” lama maupun yang baru terjun ke dunia wirausaha sejak pandemi Covid-19 ini. Proses pengabdian masyarakat meliputi kegiatan tahap FGD, tahap survey, tahap sosialisasi, tahap pelatihan, tahap pendampingan, dan tahap evaluasi. Terlebih di masa pandemi Covid-19 sekarang ini dimana dengan diberlakukannya pembatasan aktivitas fisik diluar rumah dan mengakibatkan banyak dari pendapatan yang dilakukan oleh bisnis secara konvensional menurun dan mendorong mereka untuk beralih tempat berjualan ke ranah dunia maya dikarenakan meningkatnya aktivitas pengguna media sosial. UMKM yang berada di Jakarta yang dilaksanakan pada tanggal 8 Mei 2021 hingga sampai saat ini.   Kata Kunci:

Social media is a new phenomenon that has changed the way the business environment operates. Through social media, businesses gain access to resources that are otherwise unavailable to the business owner. This research is a causality research, which aims to analyze the causal relationship and influence of two or more phenomena, through hypothesis testing. The population and sample in this study are SMEs who open e-commerce businesses on social media. The number of samples used in this study amounted to 154 respondents. Based on the analysis and discussion, it is concluded that the Marketing operation advantages variable has no significant effect on Marketing Performance, the Cost-effectiveness variable has a significant effect on Marketing Performance, the Customer Communication Channel variable has a significant effect on Cost-effectiveness, the Customer Communication Channel variable has a significant effect on Increased customer satisfaction, Customer The Communication Channel has a significant effect on Marketing operation advantages, the Customer relationship performance variable has a significant effect on Marketing Performance, the Increased customer satisfaction variable has a significant effect on Marketing Performance and the Social media marketing implementation capabilities variable has a significant effect on Customer relationship performance.

The pharmacy was established with the aim of being able to provide good pharmaceutical services to the community including being ready to provide drug consultation, supply of drugs and pharmaceutical supplies of good quality. Therefore, pharmacies need to innovate in carrying out promotional activities to provide information and attract people to want to buy and become loyal drug consumers. One of the factors influencing a pharmacy is that how the pharmacy can provide consumers to order drugs and receive goods easily, quickly, safely and comfortably. The Community Service Team of STIE AUB Surakarta wants to socialize and train and assist to create a drug consumer satisfaction model through improving the quality of order delivery to expand the drug market in large family pharmacies in Surakarta. The size of this Community Service activity can be seen from the output in the form of 1) Pharmacy survey in improving the quality of order delivery, 2) creation of order delivery models, 3) increased pharmacy market supply, 4) scientific articles. The problems that arise by partners are 1) the quality of drug order delivery has not been maximized, 2) there are no innovations in delivery models, 3) the market is still limited. The stages of the implementation of the service carried out by the team are socializing to the community in the process of ordering and sending drugs at pharmacies in Surakarta, training partners / pharmacies in creating order delivery models and training marketing management theories to partners in order to innovate wider markets. The results expected by the team are customer satisfaction and loyalty. The next stage is the evaluation of the results of quality delivery assistance, delivery models and expansion of the pharmacy market Keyword : Quality, Order Delivery Model, Market Share

Ubud adalah sebuah desa adat sekaligus menjadi destinasi wisata yang terdapat di daerah kabupaten Gianyar. Ubud terkenal diantara para wisatawan mancanegara pengaruh pandemi virus Covid-19 ini cukup memberikan dampak buruk utamanya di bidang ekonomi, seperti hal nya para pelaku Usaha Mikro Kecil Menengah (UMKM), yang dengan menurunnya produktifitas dalam memiliki usaha dan menurunya pariwisata yang awalnya menjadi daya Tarik di Ubud. Pandemi Covid-19 ini telah menghancurkan sisi terpenting ekonomi dalam mengatasi permasalahan ini, maka dalam pelaksanaan program Pengabdian Masyarakat yang bertujuan untuk meningkatkan strategi pemasaran. Maka dari itu dapat dilakukan Pelatihan Penggunaan Sistem Marketplce yang memanfaatkan fasilitas Sosial media untuk mampu bersaing dengan UMKM lainnya dimasa pandemi seperti ini. Pelaku UMKM bisa mulai berubah dalam membangkitkan usaha-usahanya dan menyesuaikan diri di era new normal dengan memanfaatkan teknologi informasi (IT) di dalam bisnisnya. Manfaat dari dilakukannya KKN bagi mahasiswa yaitu memberikan pengalaman belajar maupun melatih agar mahasiswa dapat lebih terampil dalam memecahkan masalah yang ada di luar kampus

Wonorejo Village, which is located in the Polokarto District, Sukoharjo Regency, is one of the central villages for convection products, almost 75% of the population is entrepreneurs in the convection business, the decline in turnover has been very significant since the Covid 19 pandemic in mid-2020, the most affected is in the product marketing process. company results. Initial efforts to restore the economy and increase the bargaining power of the Village have been carried out by initiating development into a Convection Tourism Village. The steps that have been taken are to carry out an inventory of convection throughout the village and develop a marketplace, the results obtained are that 80 convection businesses have been recorded and an e-commerce web has been created whose address is wisatakonveksi.com, as a follow-up to this effort is to conduct sales process training and socialize the existence of this marketplace.

Perkembangan teknologi pada zaman modern ini sangat begitu pesat. Informasi dengan begitu mudahnya dapat diakses oleh semua kalangan masyarakat melalui internet. Pada penelitian yang dilakukan peneliti menggunakan jenis penelitian field research (penelitian lapangan) yaitu penelitian yang datanya dilakukan di lapangan. Sumber data yang digunakan yaitu sumber data primer dan data sekunder, dimana sumber primer didapat dari observasi dan wawancara dengan para pedagang di BBC, sementara sumber sekunder didapat dari jurnal, buku serta sumber referensi yang lainnya. Hasil dari penelitian ini menemukan bahwa hampir sebagian besar dari pedagang yang ada di pasar Batik Buaran Center (BBC) melakukan pemasaran melalui digital marketing baik itu melalui Facebook, Telegram, maupun E-Commers yang ada. Akan tetapi ada sebagian kecil juga para pedagang yang masih melakukan strategi pemasaranya secara konvensional dan masih mengandalkan para pengunjung maupun pembeli datang langsung ke tempat BBC. Omzet pendapatan maupun penjualan para pedagang juga sangat terasa penurunannya, terutama dari segi penjualan secara offline yang mengandalkan pengunjung dating, dari segi digital marketing mengalami sedikit penurunan yang tidak signifikan. Pemasaran melalui digital marketing yang membuat para pedagang masih tetap bertahan hingga sekarang dan menopang perekonomian dalam usaha batik di Pekalongan.

Pengaruh perkembangan teknologi tersebut menyebabkan dunia perdagangan dituntut untuk menawarkan sebuah konsep perdagangan baru melalui jaringan internet yang disebut dengan e-marketing. Tujuan yang ingin dicapai dalam penelitian ini adalah menganalisis strategi jasa pengiriman SiCepat cabang Comal dalam menghadapi dampak dari e-commerce, menganalisis bentuk tanggung jawab SiCepat cabang Comal terhadap kerugian konsumen apabila terjadi keterlambatan atau kehilangan barang dan menganalisis kinerja SiCepat dalam pelayanan jasa pengiriman. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi terhadap objek dalam pnelitian ini yaitu SiCepat cabang Comal. Kehadiran e-commerce di Indonesia telah memberikan dampak positif pada beberapa sektor usaha salah satunya yaitu pada sektor usaha jasa pengiriman. Berdasarkan hasil penelitian dapat diketahui bahwa strategi yang digunakan SiCepat cabang Comal dalam menghadapi dampak e-commerce khususnya pada saat event-event tertentu dan yaitu dengan menambahkan kurir freelance agar barang tidak overload dan sampai tepat waktu pada konsumen. Selain memberikan layanan jasa pengiriman barang yang cepat, SiCepat cabang Comal juga tetap memberikan layanan berupa kepuasan pelanggan apabila ada barang yang rusak ketika sampai di tangan konsumen.Kata Kunci: E-commerce, Jasa Pengiriman, SiCepat Express