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This community engagement program addresses the limited digital marketing utilization of Be Bloomy Bouquets, a creative knitting business, within the MBKM Entrepreneurship framework. The program aims to design and implement adaptive digital marketing strategies to enhance brand visibility, competitiveness, and business sustainability. Using a Participatory Action Research (PAR) approach, the program was conducted from October to November 2025 through preparation, implementation, and evaluation stages. The results indicate that digital marketing assistance via Instagram and TikTok significantly increased audience reach, customer interaction, and brand awareness, while marketplace utilization still requires further optimization. The discussion highlights that integrating handmade product creativity, digital branding strategies, and participatory reflection fosters entrepreneurial behavior change and strengthens local leadership capacity. In conclusion, the program generates not only technical improvements in marketing performance but also social transformation through enhanced digital literacy, independence, and local leadership. Future recommendations emphasize content consistency, production management, and sustainable digital marketing strategies.

Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merdeka Belajar Kampus Merdeka (MBKM) program in Palangka Raya, this study involved co-creation between students and local entrepreneurs in product development, production standardization, and basic financial management. Qualitative data were collected through participatory observation and stakeholder discussions, while quantitative data were obtained from sales records and simple financial reports. The results demonstrate that local flavor-based innovation, combined with standardized operating procedures and cost control mechanisms, improved product differentiation, operational efficiency, and financial performance. The intervention generated a positive net profit and strengthened the partner’s capacity for independent business management. This study contributes to the literature by positioning traditional food MSMEs as sites of cultural innovation and micro-governance, while supporting Sustainable Development Goals related to inclusive economic growth, cultural preservation, and responsible production.

This community service program aimed to enhance students’ knowledge and awareness regarding the use of natural ingredients in producing lavender-scented air freshener gel as a safe and environmentally friendly alternative. The activity employed an educational outreach approach, combining material presentations, video demonstrations, and direct observation of product samples. The program engaged 32 eighth-grade students at MTsN 1 Palangka Raya. Through these activities, students learned about the various natural ingredients used in the gel, the functional properties of each ingredient, and the environmental and health benefits of lavender aromatherapy. The results of the program indicated significant improvements in students’ understanding of gel production concepts and their ability to identify the characteristics of the products during observation. Students showed high enthusiasm for using natural ingredients in household products, which also contributed to enhancing their environmental literacy. Furthermore, the program provided MBKM students with valuable experience in delivering applied science education. The success of this program not only fostered students' awareness of sustainable practices but also provided an engaging learning experience. Based on the positive outcomes observed, the program is recommended for replication in other schools, with the addition of hands-on practice sessions to further reinforce the concepts learned.

Community empowerment is an important pillar in social development in Indonesia. This article discusses the implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) Program by students of the Christian Leadership Study Program, Faculty of Theology, Tarutung State Christian Institute in Hutaraja Simanungkalit Village, Sipoholon District, North Tapanuli Regency. This activity focuses on spiritual and social development, through a literacy mentoring program for children and support for the elderly. The research method used is a qualitative descriptive approach with a collaborative participatory method, which allows active interaction between students and the community. Data collection was carried out through observation, informal interviews, and documentation of activities. The evaluation results showed that the program succeeded in improving children's basic literacy skills and providing emotional support for the elderly, as well as strengthening social relationships in the community. Through this experience, students developed social skills and empathy, while the community felt the positive impact of student involvement. This article emphasizes the importance of collaboration between the academic world and local communities in realizing effective and sustainable empowerment.

This study explores the implementation of the Teaching Assistance Program as part of the Merdeka Belajar Kampus Merdeka (MBKM) policy, focusing on the experiences of education students at SMP Negeri 1 Bawolato, a rural secondary school in North Nias, Indonesia. The problem addressed in this study is the limited empirical documentation of MBKM implementation in remote educational settings with constrained infrastructure and unique pedagogical cultures. The primary objective is to investigate how teaching assistance contributes to the development of pedagogical, social, and adaptive competencies among student-teachers. A qualitative descriptive case study approach was applied, involving participatory observation, in-depth interviews, and document analysis. Thematic analysis was used to interpret the data. The findings indicate that the program significantly enhances students' pedagogical skills, including lesson planning, classroom management, and reflective teaching. Collaboration with mentor teachers and contextual adaptation emerged as crucial factors in successful implementation. The program also had a positive impact on student engagement in classrooms. This study contributes to the literature by highlighting the role of experiential learning in bridging theory and practice within teacher education, particularly in underrepresented rural contexts. It also offers recommendations for policy design and curriculum development in teacher training programs. The study concludes that meaningful field experiences, supported by collaborative mentorship and reflective practice, are key to producing competent and adaptive future educators.

Counseling and psychological support services play an important role in maintaining mental health, which affects the quality of life, social interaction, and resilience of individuals in facing challenges. This study aims to provide real experiences in community development through the MBKM KKN program, with a focus on the implementation of religious education, social activities, and cultural preservation at the Al-Mubarok Islamic Boarding School in Bengkulu. Tahsin education activities are an important part of improving the ability to read the Qur'an properly and correctly. In addition, the implementation of open donations reflects social participation that encourages the sustainability of Islamic boarding school programs. On the other hand, cultural education aims to instill local and national values ​​in students from an early age, as an effort to shape the identity and character of the nation. This study uses the Asset-Based Community Development (ABCD) approach, which utilizes local potential and assets as the basis for community development. The results show that the three aspects—tahsin education, social donations, and cultural learning—run synergistically and consistently. This collaboration contributes to the formation of the spiritual, social, and cultural character of students. The study recommends strengthening cooperation between Islamic boarding schools, the community, and donors to continuously improve the quality of education and welfare of students.

Work Practice is a form of providing education and skills training that systematically and synchronously combines educational programs on campus and skills mastery programs obtained through working in the world of work, aimed at achieving a certain level of professional expertise. This work practice is part of an internship program implemented by the North Sumatra State Islamic University (UINSU) consisting of students from the Computer Science Study Program, Faculty of Science and Technology. North Sumatra State Islamic University (UINSU). The author was assigned to the Medan City Religious Education and Training Agency, one of whose duties was compiling and archiving documents. The author supervises and reviews the progress of structuring and writing documents at the Education and Training Agency. The method for implementing the internship/field work practice program (Magang) used by students is Project Based Learning (PBL) is a teaching method where students learn by being actively involved in projects in the real world and with personal meaning. This MBKM program internship activity results in the transfer of knowledge, transfer of skills, and transfer of new technology which will be useful for students as guidance and useful experience in the world of work in the future.

The implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) curriculum and the Outcome-Based Education (OBE) approach represents a strategic response to the global challenges faced by 21st-century higher education. Both initiatives share the same goal: to produce graduates who are relevant to industry needs and capable of adapting to the times. This article aims to examine the synergy between MBKM policies and the OBE approach in the planning and implementation of higher education curricula to achieve excellent graduate profiles. This study uses a systematic literature review with a descriptive-qualitative approach. The findings indicate that integrating MBKM and OBE encourages universities to design outcome-based curricula with contextual learning rooted in real-world experience. Key success strategies include redesigning outcome-based lesson plans (RPS), cross-sector collaboration, and strengthening assessment systems. This article recommends reinforcing synergy among policymakers, lecturers, and external partners to promote adaptive and sustainable higher education.

The MBKM Teaching Assistance Program provides practical teaching experience for students in educational units where through the teaching assistance program, students gain real skills and experience in managing the learning process, interacting with students, as well as other teaching experiences. As a form of service at MIS Miftahul Huda 2 Palangka Raya City, researchers carried out one of the work programs, namely assisting reading activities in class 1. The aim of this reading assistance activity itself is to help students, especially class 1C, receive guidance in improving their reading skills. This program will be implemented for 4 (four) months starting from July-November 2024. Assistance with reading activities is going well and results in an improvement in the reading skills of grade 1 students.

This research aims to determine the impact of Project Based Learning (MBKM) on Problem Solving for Undergraduate Students in Educational Technology at Bina Mandiri University, Gorontalo. The research method used is a qualitative and quantitative approach at four research stages. According to Creswel and Clark, mixed methods research is a research design with philosophical assumptions as well as being an inquiry method. As a methodology, this mixed research involves philosophical assumptions that guide the direction of data collection and analysis, as well as cultivating qualitative and quantitative research approaches throughout many phases of the research process. This research is in the first stage, namely identifying problem solving for Bachelor of Educational Technology students and measuring the effectiveness of MBKM project-based learning at UBMG. The results of the research show that project-based learning (MBKM) can influence Problem Solving for students in the Bachelor of Educational Technology study program at Bina Mandiri University, Gorontalo. This can be seen from the achievement of the problem solving method indicator for the Educational Technology S1 PRODI students, which was initially 75%, increasing to 87% after participating in project-based learning (MBKM) for one semester. The conclusion of this research is that project-based learning (MBKM) has a positive impact on improving problem solving skills in undergraduate students in educational technology so that it can be applied to subsequent learning processes.

The MBKM internship program for IAIN Palangka Raya students at MIS Fathul Iman aims to enhance the educational experience and practical teaching skills. This qualitative descriptive study investigates teachers' responses about the internship's impact over four months. Through interviews, the research reveals that teachers perceive the program as beneficial for fostering collaboration, improving student engagement, and enhancing teaching methodologies. Teachers noted that the presence of interns helped alleviate their workload and introduced fresh perspectives in the classroom. Additionally, the program facilitated professional development for both interns and educators, creating a mutually beneficial learning environment. The findings suggest that the MBKM internship program is a valuable initiative that not only contributes to the personal growth of students but also strengthens the educational community. This study underscores the importance of practical training in teacher education and its positive influence on teaching effectiveness and student outcomes.

The tourism potential in the Sampang Regency area is very good, one of which is rice tourism in Ataman village. Padi tourism offers beautiful views with typical village culinary attractions. However, in rice tourism there are still problems such as visitors not respecting the cultural values ​​and beliefs of the local community and managers also do not have tourist regulations. Therefore, this results in a decrease in tourist visitors so that the contribution of PADes automatically decreases. The research method used is empirical juridical research with a field study approach. Data collection in this research uses several methods including interviews, observation and literature search. The research location is Taman Village, Jrengik District, Sampang Regency. The data analysis method used in this research is descriptive-qualitative. The results of research during the MBKM KKNT show that the management of Rice Fields Tourism in Taman Village is still not well organized, considering that the management pattern of facilities and infrastructure is still lacking, especially the management does not have rules for tourist visitors, so tourism is quite quiet so that PADes decreases. Therefore, the MBKM KKNT program created a legal education program regarding the protection of tourist visitors within the framework of preventive protection. The results are quite satisfactory from the results of the socialization showing that understanding of village officials, tourism managers, the community and tourist visitors has increased, especially understanding of the substance of the Tourism Law and the Village Law. Apart from that, the management makes rules for issuing visitors based on statutory regulations and the management is improved gradually, so that tourist visitors will gradually increase and the Village Paddy will automatically increase and this will all make the Taman Village community prosperous.

UMKM in Jarin Village, Pamekasan Regency face various challenges in developing their businesses. One of the challenges faced is the suboptimal protection and development of their businesses, many of which do not yet have a NIB or even a PIRT. The investigative approach employed is a type of empirical legal inquiry utilizing a field study methodology (Field Research). Data gathering for this investigation involved various techniques such as interviews, observations, and literature reviews. The study's location is situated in Jarin Village, within the Pademawu District of Pamekasan Regency. The data analysis technique applied in this research is descriptive-qualitative. Findings from the study during the MBKM KKNT indicated that the UMKM present in Jarin Village, Pademawu District, Pamekasan Regency are limited in number, only a handful. Among these is an UMKM focused on the Krupuk Opak and Jagung Goreng venture, which maintains a marketing scope that remains at the regional tier. Furthermore, business operators have yet to secure a PIRT certificate, despite the fact that legally, those in the food or snack industry are mandated to acquire PIRT in accordance with the Food and Drug Supervisory Agency Regulation Number 4 of 2024 related to Guidelines for Issuing Certificates of Commitment Fulfillment for Home-Processed Food Production, therefore KKNT participants provide assistance to the Pamekasan Regency Health Office for the issuance of PIRT. It is proven that after obtaining a P-IRT permit, the product marketing network has increased and sales have increased and the legality of the business is strong.  

The Merdeka Belajar Kampus Merdeka (MBKM) program provides students the opportunity to study for one semester outside of their major, aiming to develop the soft and hard skills required in the workforce. One key component of this program is internships or practical work, which gives students hands-on experience in the professional world and the chance to build professional networks. This research uses the K-Nearest Neighbor (K-NN) method to predict the impact of MBKM activities on undergraduate students at STMIK Kaputama. Using the RapidMiner application, student data was tested to obtain the accuracy of predicting students' engagement in the MBKM program in the future. The test results show that the K-NN model has an accuracy of 75.34%, indicating that the model is fairly good at predicting the impact of the MBKM program on students.    

The Community Partnership Program (PKM) activity partners are people who are not economically productive (general/ordinary people) Farming Women's Group « Subur Makmur » located in Siododadi Village, Masaran District, Sragen Regency. The problems faced are low agricultural production due to a lack of fertilizer due to the scarcity and high price of chemical fertilizers and due to attacks by plant pests and diseases. Therefore, it is necessary to empower women farmers to overcome these problems, namely by carrying out micro-scale mitigation (prevention) in their farming businesses. The objectives of this community partnership program (PKM) are: 1) improving the skills, knowledge and attitudes of partners in managing farming businesses, 2) motivating partners to always be creative and innovative in managing farming businesses, 3) encouraging partners to improve and maintain their farming businesses by utilizing environmentally friendly local resources and 4) for universities as a form of implementing MBKM based on the second and third Main Performance Indicators (IKU), namely students and lecturers active outside campus. The methods that will be used to achieve this goal are outreach to community leaders and partners, providing knowledge and skills through lectures, field practice, discussions, and assistance in making liquid organic fertilizer (POC) and vegetable pesticides as well as planting family medicinal plants (Toga) in pot. The output targets of this community partnership program are: 1) Women farmer groups (KWT) as partners can become pioneers in managing environmentally friendly farming businesses, 2) be able to make their own POC and vegetable pesticides, 3) have skills and knowledge in mitigating the business farming, and 4) publication through national journals with ISSN in the Adi Widya Journal with ISSN 2598-2273 (print media) and ISSN 2598-2281 (online media) which have been indexed by Sinta and online mass media and Yuotube

Assistance in making a masterplan is carried out by MBKM Building Villages students located in Mekarsari Village which aims to assist the village government in developing and exploring the potential of Mekarsari Village as a tourist village. By becoming a tourist village, the village is expected to be able to become an independent village that can independently manage its economy. The method of preparing the masterplan was conducted by focus group discussion (FDG), discussing the problems and potentials of the village. It is expected that the final result of this masterplan preparation assistance can provide great benefits and contributions to the development and development of the village.

Soft skills are non-technical abilities that make a person able to interact and work effectively with others. This study aims to analyze the relationship between student activities of Internships and Certified Independent Study (MSIB) on improving student soft skills using the Apriori method in data mining analysis. this research uses RapidMiner analysis tools to analyze data collected from a total of 539 student data from all over Indonesia, the best association rule has been formed (best rule) which provides information about improving the soft skills of MSIB students. Tests were conducted by determining the minimum support value of 3% (0.03) and the minimum confidence of 30% (0.3). and resulted in 106 association rules. Based on the results of the analysis, it was found that the best rule of 2 itemsets has a support of 39% and a confidence of 67%, the best rule of 3 itemsets has a support of 13% and a confidence of 81%, the best rule of 4 itemsets has a support of 6% and a confidence of 82%, and the best rule of 5 itemsets has a support of 3% and a confidence of 100%.  After analyzing data using the Apriori method and RapidMiner application on 539 MSIB student soft skills data, it was found that there was a significant relationship between MBKM activities followed by students and the improvement of their soft skills and these findings also show that the less frequent value is set, the more data can be processed, as well as the minimum support value and confidence value, where the smaller the value determined, the more association results will be issued.

This research aims to describe the process of receiving and recording cash sales at PT. Arjuna Utama Chemistry. With the Independent Learning Campus (MBKM) policy from the Ministry of Education and Culture, Trunojoyo Madura University is holding an industrial internship program that provides students with direct experience in the world of work. This report provides an overview of the stages of cash receipt and recording, as well as the importance of the reconciliation and reporting process in maintaining the accuracy and transparency of the company's finances.

The Teaching Campus Program through the Independent Learning Campus (MBKM) policy is a strategic step for the Ministry of Education and Culture in improving the literacy and numeracy competencies of students in Indonesia. Involving students directly makes a significant contribution in strengthening learning at the elementary school level, according to the needs and conditions the school is facing. With this activity, it is hoped that teachers can be motivated to create a more enjoyable learning atmosphere, especially students who are motivated to continue learning and develop their potential. The School Literacy Movement (GLS) is one of the names of the activities we provide to study literacy in children to increase interest in reading. Increasing students' literacy competency is a positive result of the implementation of the Class 6 Teaching Campus Program at SDN 027977 West Binjai. Hopefully this program will continue to provide positive benefits for education at the school, especially in grades II, IV, V and VI.

The residents of RW 05 Jomblang, Candisari District, Semarang City, are increasingly concerned about the impact of plastic waste on the environment. As a solution, used plastic bottles are being utilized as planting media in hydroponic techniques by MBKM students from various universities, such as UPN "Veteran" East Java, Padjadjaran University, and Semarang State University. This utilization of plastic bottles reduces waste while supporting sustainable agriculture by minimizing the use of land and water. The program raises community awareness about eco-friendly urban farming, focusing on water efficiency and quick harvesting processes. Education includes basic hydroponic techniques and their implementation using used bottles, which has been met with active community participation. Evaluations show tangible results, such as pakcoy plants being distributed to participants. Discussions with the RW 05 Chairman reveal significant benefits for the community in utilizing used items for agriculture. This program strengthens the community and suggests further development to enhance local food security and environmental awareness, as well as motivate the adoption of modern agricultural technologies