Publication Search

This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.

Tujuan penulisan artikel ini untuk mengkaji ulang tentang pengaturan logo dan bentuk perlindungan hukum yang diperoleh oleh pemilik sah logo apabila terjadi pembajakan atas logo tersebut. Dalam penulisan artikel ini data diperoleh melalui penelitian kepustakaan dan lapangan, penelitian kepustakaan dilakukan untuk memperoleh data yang bersifat teoritis. Sedangkan penelitian lapangan guna memperoleh data primer melalui wawancara dengan responden dan informan yang ada kaitannya dengan masalah yang diteliti. Hasil penilitian menjelaskan bahwa hak cipta merupakan hak eksklusif pencipta atau pemegang hak cipta untuk mengumumkan atau memperbanyak ciptaannya, yang timbul secara otomatis setelah suatu ciptaan dilahirkan. Perlindungan hak cipta bersifat otomatis dan timbul setelah suatu ciptaan diwujudkan dalam bentuk yang nyata (tangible form). Pendaftaran atau pencatatan hak cipta bersifat sukarela/tidak wajib kerena pendaftaran atau pencatatan tidak menimbulkan hak cipta. . Seperti yang dinyatakan dalam Pasal 1 ayat (1) UUHC yang menyatakan, “Hak Cipta adalah hak ekslusif pencipta yang timbul secara otomatis berdasarkan prinsip deklaratif setelah suatu ciptaan diwujudkan dalam bentuk nyata tanpa mengurangi pembatasan sesuai dengan ketentuan peraturan perundang-undangan”. Dalam hal ini perlindungan hukum terhadap HKI telah mengalami berbagai perkembangan yang begitu pesat dalam sebuah tatanan internasional dan bahkan telah menjadi salah satu isu pada era globalisasi dan liberasi pada saat ini. Perundingan yang melahirkan World Trade Organization (WTO) atau Organisasi Perdagangan Dunia dan juga disepakatinya perjanjian internasional tentang Aspek-aspek Hak kekayaan Intelektual Terkait Perdagangan (Trade Related Aspects of Intellectual Property Rights-TRIPs Agreement). Penegakan hak kekayaan intelektual terutama dalam lingkup ekspor dan impor (border enforcement) muncul sebagai salah satu isu penting selama proses negosiasi dan penyusunan TRIPs Agreement.      

Pandemi covid-19 memberikan dampak buruk pada perekonomian, khususnya pada pelaku UMKM. Seperti salah satu permasalahan masyarakat desa Wonorejo yaitu penjualan bibit buah dan usaha peyek. Kurangnya kesadaran masyarakat terhadap adanya potensi yang ada disekitar mereka yang mungkin bisa digunakan sebagai sumber daya tambahan supaya berguna bagi UMKM masyarakat desa Wonorejo. Tujuan kegiatan ini adalah untuk mempercepat pemulihan ekonomi masyarakat dengan mengoptimalkan teknologi, serta penguatan bidang pelaku UMKM yang terdampak Covid-19 bangkit dan mengembangkan usahanya dengan baik. Hasil dari program KKN adalah membantu masyarakat untuk mengembangkan tata Kelola usaha dengan membuatkan akun media sosial serta menambahkan logo pada produk.

Seiring dengan perkembangan zaman, teknologi informasi juga ikut berkembang pesat. Salah satu kemajuan teknologi informasi adalah dengan adanya internet. Adanya internet memudahkan mengakses sumber informasi yang ada di seluruh dunia. Pengabdian masyarakat (community empowerment) menjadi isu utama dalam program dan orientasi pembangunan nasional pada saat ini. Kegiatan peningkatan sarana jalan diupayakan melibatkan masyarakat secara aktif melalui Pengabdian masyarakat. Dalam kegiatan bimbingan UMKM Ayam Goreng Bu Sumarni, tujuan utamanya adalah untuk membangkitkan dan memberdayakan kembali UMKM lokal yang terkena dampak pandemi. Bimbingan yang dilakukan terdiri dari rebranding logo, kemasan, dan spanduk, kemudian juga memberikan materi mengenai pentingnya Brand Awareness pada sosial media, dan pemberian materi mengenai Instagram    

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. One of the problems faced by MSMEs Dapoer Cesky is a lack of knowledge and understanding of the benefits of branding, they do not have a good entrepreneurial spirit and they have not received training or assistance regarding technical branding strategies. Assistance and development through product re-branding is carried out in several steps, namely surveys and designing logos and supergraphics. It is important for MSMEs players to understand that the branding of a product is the single most important factor to ensure its successful use by the general public or other target markets. This is because according to marketing techniques, branding functions as a means to evoke positive consumer perceptions.

The increased garbage creation in Maros may motivate businesses to become more concerned with environmental sustainability. Armour Coffee's green marketing strategy begins with the brand logo and extends to the firm's vision and objective. According to statistics from the top brand index, Armour Coffee remains the least popular local coffee shop in Indonesia, which is both a phenomena and a problem in this study. Based on the findings, the study concludes that Green Product and Green Place have a favourable influence on Interest in Purchasing Armour Coffee in Maros. Meanwhile, Green Price and Green Promotion had little influence on Interest in Purchasing Armour Coffee in Maros. Simultaneously, green product, green pricing, green location, and green promotion (green marketing mix) impact interest in purchasing Armour Coffee in Maros.