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This study is motivated by the importance of maintaining consumer satisfaction amidst increasingly fierce competition in the culinary business, where Warteg Bunana faces challenges in the form of a decline in the number of customers over the past two years. The objective of this research is to determine and analyze the influence of social media promotion, location, and perceived value on consumer satisfaction at Warteg Bunana in Batam City. The research method used is a quantitative approach with a survey method through the distribution of questionnaires to 100 respondents selected using simple random sampling techniques. Data were analyzed using multiple linear regression analysis via SPSS software. The findings indicate that simultaneously, social media promotion, location, and perceived value have a significant effect on consumer satisfaction with an F value of 21,940 and a significance value of 0.000 < 0.05. Partially, all three variables also have a significant influence on consumer satisfaction. The coefficient of determination (R Square) of 0.407 shows that these variables explain 40.7% of consumer satisfaction. The implications of this research suggest that Warteg Bunana management needs to increase social media promotion consistently and maintain location comfort and service quality to improve consumers' perceived value on a sustainable basis

The Karanggawang, Demak location, service quality, and facilities offered by Jaya Abadi Motor Workshop are all examined in this study in connection to customer satisfaction. The study used quantitative methods to choose hundreds of volunteers. SPSS version 26 was utilized for the analysis, which employed multiple linear regression. Service quality, location, and resources all affect customer satisfaction, the results showed. An Adjusted R2 score of 0.440 indicates that these three factors explain 44% of the variation in customer satisfaction.

The Information System registration module for the Regional Taxpayer Identification Number (NPWPD) was developed using the Laravel framework and implemented by the Taxpayer Identification Agency (BPPKAD) at Kediri City. The system was designed to digitize the NPWPD registration process, which was previously done manually. This traditional approach often led to long queues, extended processing times, and, at times, errors in data entry. The new system offers several key advantages, including an online registration form that allows taxpayers to upload required documents such as photos of ID cards, business locations, and other necessary paperwork. Data validation is performed by officers to ensure accuracy, and automatic notifications are sent to taxpayers, informing them of the status of their applications. The implementation of this system has had several positive impacts, such as significantly improving the efficiency of administrative processes, reducing the manual workload for officers, and increasing transparency and accountability in public services. Moreover, it has improved customer satisfaction by providing faster, more accurate, and more responsive services. This system supports the creation of a streamlined, user-friendly, and effective method for taxpayers to register for NPWPD online, enhancing the overall quality of public sector service delivery.

This study aims to analyze the influence of service quality, price, and store atmosphere on consumer purchasing decisions at the Rocket Chicken branch in Ngronggo, Kediri City. These three variables were chosen because they are considered to play an important role in influencing consumer behavior, particularly in the context of the increasingly competitive fast food industry. Service quality includes aspects of friendliness, speed, and accuracy of service provided by employees to customers. Price is considered in terms of affordability, suitability with product quality, and competitiveness compared to competitors. Meanwhile, store atmosphere includes cleanliness, lighting, layout, comfort, and the overall ambiance perceived by consumers when they are in the outlet. The research method used is quantitative with a survey approach. Data was obtained through the distribution of closed questionnaires to 130 respondents who are active consumers of Rocket Chicken at the research location. The data analysis technique used is multiple linear regression with the help of the latest version of SPSS software, in order to determine the extent of the influence of each independent variable on the dependent variable, namely purchasing decisions.The research results indicate that service quality, price, and store atmosphere significantly influence consumer purchasing decisions, both partially and simultaneously. These findings provide important implications for Rocket Chicken's management to pay more attention to these factors in formulating marketing strategies and operational management, in order to enhance customer satisfaction, loyalty, and appeal in the future.

This research aims to formulate a business development strategy for AK Laundry, a micro, small, and medium enterprise (MSME) located in Palembang that operates in the laundry service industry. As competition in this sector continues to intensify, MSMEs are required to adapt quickly through effective strategic planning. The study employed a descriptive qualitative approach, with data collected through interviews, direct observations, documentation, and questionnaires, ensuring a holistic understanding of both internal and external conditions. The analysis was carried out using the SWOT framework, which identifies internal strengths and weaknesses, as well as external opportunities and threats. The findings reveal that AK Laundry possesses several strengths, including good relationships with its loyal customer base, competitive pricing that appeals to a wide range of market segments, and a strategic location that facilitates accessibility. However, weaknesses were also identified, such as limited promotional efforts, particularly in digital channels, and occasional delays in completing customer orders, which may affect satisfaction and trust. From an external perspective, AK Laundry has opportunities to expand its services, particularly through the growing demand for pickup and delivery facilities, as well as changes in consumer lifestyles that increasingly prioritize practicality and efficiency. Nevertheless, the enterprise must also address potential threats, such as intense competition in pricing strategies among similar businesses and the risk of item loss, which could undermine its reputation. Based on the SWOT matrix, AK Laundry is positioned in Quadrant I, indicating that it holds considerable potential for aggressive growth. Therefore, the recommended strategies include strengthening digital marketing initiatives, introducing innovative services to differentiate from competitors, enhancing employee competencies through training programs, and upgrading equipment to improve service quality and speed. These strategies are expected to help AK Laundry leverage its strengths and opportunities effectively, ensuring sustainable development and competitiveness in the MSME laundry service sector.

This study aims to determine the influence of service quality, facilities, and location on guest satisfaction at New Puri Garden Hotel Semarang. In the increasingly competitive hospitality industry, understanding the factors that influence guest satisfaction is crucial for enhancing customer loyalty and business competitiveness. This research uses a quantitative approach with a survey method. The population in this study consisted of all guests staying at New Puri Garden Hotel Semarang, totaling 97 individuals. The sampling technique used was random sampling, where the entire population was taken as the sample, resulting in 97 respondents. The research instrument was a questionnaire designed based on indicators of each variable. The data analysis technique employed was multiple linear regression analysis to examine the effect of independent variables (service quality, facilities, and location) on the dependent variable (guest satisfaction). The results of the analysis show that service quality has a positive and significant effect on guest satisfaction. This is evidenced by the t-value of 3.702, which is greater than the t-table value of 1.660, with a significance value of 0.005 (< 0.05). Facilities also have a positive and significant influence on guest satisfaction, with a t-value of 3.118 > 1.660 and a significance value of 0.002 (< 0.05). Meanwhile, location has the strongest influence on guest satisfaction, with a t-value of 6.468 > 1.660 and a significance value of 0.000 (< 0.05). Based on these results, it can be concluded that partially, the three variables—service quality, facilities, and location—have a positive and significant effect on guest satisfaction. These findings indicate that improving service quality, providing adequate facilities, and choosing a strategic location are essential factors in creating a satisfying guest experience. Therefore, hotel management should prioritize the development and enhancement of these three aspects to maintain and increase customer satisfaction in a sustainable manner.

The degree of customer happiness is impacted by the location and quality of the service. Consumers will always remember favorable memories, and they are more likely to suggest the experience to others. The goal of this research is to further explore and comprehend the Analysis of Service Quality and Location on Customer Satisfaction at J&T Express ED Saqila Medan. The study's sample size was 100 people. Quantitative approaches were used in this study. The data analysis method employed in this study was purposive sampling, and the results were analyzed using a statistical formula, specifically multiple linear regression analysis with the help of the SPSS version 26 program. According to the results of this research, customer satisfaction is significantly and positively impacted by service quality. Similarly, the site also has a substantial and beneficial impact on how happy clients are. With a percentage of 51. 8%, it may be deduced that there is a strong correlation between service quality and location with customer satisfaction, and that the remaining 48. 2% may be attributed to other variables not covered in this research.

Andika Grocery Store is a grocery store that sells products in the form of groceries for customer needs. This study aims to analyze the effect of location and service quality on customer satisfaction at Andika Grocery Store located in Pasar Jaya Kramat Jati, East Jakarta. The sample in the study was 40 respondents using saturated sampling techniques, all populations in this study were used as research samples. The data collection technique used a questionnaire method with a Likert scale. Based on the results of this study, the location variable (X1) has a positive and significant effect on customer satisfaction (Y) obtained the results of the calculation of t count> t table (3.394> 1.687) with a significance level of 0.002 <0.05. The service quality variable (X2) has a positive and significant effect on the Customer satisfaction (Y). This is shown from the results of the calculation of t count> t table (3.980> 1.687) with a significance level of 0.001<0.05. Simultaneously, the location variable (X1) and the service quality variable (X2) have a positive and significant influence on customer satisfaction (Y). This is obtained from the results of the F calculation of 32,347 with a significance level of 0.001 <0.05 and Fcount> Ftable (32.347> 3.12). The results of the determination coefficient analysis (R2) obtained R Square of 0.530 or 53.0% influenced by the location variable (X1) and the service quality variable (X2) while the remaining 47.0% (100% -47.0%) is influenced by other independent variables not examined in this study.      

Micro, small, and medium-sized enterprises (MSMEs) producing tahu bakso face intense market competition and need efficient marketing strategies to maintain competitiveness. This study aims at developing strategy by identifyng criteria and selecting the optimal strategies. The research adopts the 4P marketing mix framework-product, price, place, and promotion-combined with the TOPSIS (Teqnique for Order Preference by Similarity to Ideal Solution) method. Five main criteria were identified: product price, retail location, product promotion, customer service quality, and product development. The weighting results show that produc price and customer service quality are the most importan factors, each with a weigh of 0.208. TOPSIS analisys indicates that stategy A8 - improving employee performance through targeted training and development-achieves the highest preference value. Improving employee performance is a strategyc priority, as it directly enhances service quality, customes satisfaction, and overall marketing effectiveness.  

Competition in the business world today is increasingly fierce. This is also felt business people in the welding workshop services sector. The sampling method used is Incidental Sampling Method. The sample in this study was 34 people customers from the JJ Welding Workshop in Medan City and then an analysis was carried out on data obtained using quantitative data analysis. Analysis Quantitative includes: validity and reliability tests, classical assumption tests, regression analysis multiplex, hypothesis testing via t test and F test, and coefficient analysis determination. The results of this scientific research: Service Quality, Price and Location simultaneously have a positive and significant effect on customer satisfaction at the JJ Welding Workshop in Medan City.

The purpose of this article is to examine how customer happiness at Kenzie Barbershop in Medan is impacted by pricing, location, and service quality. 96 respondents (customers) made up the sample for the quantitative approval. The findings indicate that customer happiness is significantly positively impacted by service quality, with location and pricing coming in second and third. The results indicate that in order to boost client happiness, Kenzie Barbershop should give priority to enhancing service quality. In order to draw in and keep clients, the barbershop should also think about its advantageous location and affordable prices.At Kenzie Barbershop, pricing, location, and service quality all have a positive and considerable simultaneous impact on client satisfaction.

This study highlights a unique and interesting phenomenon in the realm of higher education marketing strategy. The Al-Amien Prenduan Islamic University Institute (IDIA) has successfully maintained its sustainability for over 40 years despite offering relatively affordable tuition fees. This research aims to develop a comprehensive marketing strategy for educational services at IDIA, as well as to explore the institution’s contribution to the development of service marketing in Islamic higher education. The study employs a qualitative field research approach, with data collection methods including observation, in-depth interviews, and documentation. The data were analyzed using grounded theory techniques, consisting of open coding, axial coding, and selective coding. To formulate an effective marketing strategy, the research applies the marketing mix theory as a foundational framework. The educational service marketing strategy implemented at IDIA includes the provision of high-quality educational products, price humanization strategies that ensure affordability, selection of strategic campus locations, promotional activities tailored to community needs, human resource development, improvement of facilities and infrastructure, and the enhancement of service delivery systems. These strategies are designed to position IDIA as a competitive Islamic higher education institution. Furthermore, the research reveals the significant contributions of service marketing to IDIA’s growth. These include a steady increase in the number of new student enrollments, higher levels of customer satisfaction, an improved institutional image, and ongoing improvements in educational quality. Overall, this study offers valuable insights into how effective educational service marketing can support the sustainability and competitiveness of Islamic higher education institutions in Indonesia.

The farm shop is still considered one of the business sectors that can bring in a lot of profit. Therefore, this research aims to determine the level of service quality, price and location on customer satisfaction at the Al Mubarok Wonodadi Agricultural Shop, Blitar Regency. This study used a non-probability sampling method, namely a saturated sample with a sample of 143 respondents and also used the help of the SPSS application program. The analysis technique used is validity test instrument test, reliability test, classic assumption test, multiple regression test, t test, F test, test of the coefficient of determination. The results of this study indicate that product quality has a partially significant positive effect on customer satisfaction at Al Mubarok Wonodadi Farm Shop, Blitar district, this can be seen from the significant t value of 0.00 <0.05 and service quality, price and location has a partially significant positive effect on customer satisfaction at Al Mubarok Wonodadi Agricultural Shop, Blitar Regency, this can be seen from the significant t value of 0.00 <0.05, while simultaneously service quality, price and location have a significant influence on consumer satisfaction at Al Mubarok Wonodadi Agricultural Shop, Blitar Regency, this can be seen from the significant F value of 0.00 <0.05.

The purpose of this study is to ascertain how customer satisfaction at the Honda Sinar Wijaya Motor Kediri dealer is impacted by factors such as location, pricing, and service quality. Quantitative research is what this kind of study is. Primary and secondary data are the methods of data collecting that are employed. At the Honda Sinar Wijaya Motor Kediri Dealer, 77 respondents provided samples for the study through the use of the incidental sampling technique. Literature reviews, interviews, and questionnaires were used to gather the research data. Multiple linear regression analysis is the method of analysis that is employed. The t-test of the service quality variable showed a significant partial influence on customer satisfaction with a sig result of 0.001 <0.05, and the study's multiple linear regression equation was Y = 19,414 + 0.375X1 + 0.521X2 + 0.291X3. With a sig value of 0.001>0.05, price has a strong partial impact on customer satisfaction. With a sig. value of 0.017>0.05, location has a strong partial impact on customer satisfaction. With a significance value of 0.000 <0.05, the F test yielded the F count result. According to the analysis's findings, customer satisfaction at the Honda Sinar Wijaya Motor Kediri Dealer is significantly impacted by pricing, location, and service quality all at the same time.

This study aims to analyze the impact of product quality and service quality on customer satisfaction at Mie Gacoan Cikarang. The identified problem in this study is how these two factors influence customer experience and loyalty to the restaurant. This research uses a descriptive qualitative method with a case study approach, where data was collected through in-depth interviews with customers and direct observations at the location. Based on the analysis, product quality, including taste, texture, and consistency, has a significant impact on customer satisfaction, with 80% of respondents expressing satisfaction with the products offered. Additionally, service quality, which includes speed, efficiency, and staff friendliness, also plays an important role in creating a positive experience for customers. The results of this study indicate that improving both product and service quality directly contributes to customer satisfaction and has the potential to increase customer loyalty. These findings provide recommendations for Mie Gacoan Cikarang management to maintain and enhance product and service quality in order to strengthen customer attraction and loyalty.

The purpose of this study was to determine the effect of the significance of word of mouth and product quality on customer satisfaction with price as a moderating variable on Omah Wedangan customers in Mojosongo Surakarta. Quantitative research type. The data sources used are primary data and secondary data. The sampling technique in this study used purposive sampling technique, which is a sampling determination technique with certain considerations. The number of samples used in this study was 100 respondents. The instrument testing technique used validity and reliability tests, classical assumption tests consisting of multicollinearity tests, autocorrelation tests, heteroscedasticity tests and normality tests. The data analysis technique used in this study was descriptive analysis, multiple linear regression analysis with moderating variables, t-test, F-test, and R2 test and moderation test. The results of this study indicate that the t-test obtained a ρ-value (significance) = 0.003 <0.05, meaning that word of mouth has a significant effect on Y (customer satisfaction). The ρ-value (significance) = 0.000 <0.05 means that product quality has a significant effect on Y (customer satisfaction. The ρ-value (significance) = 0.000 <0.05 means that price has a significant effect on Y (customer satisfaction). The F test shows an F count value of 207.158 with a significance value (p.value) of 0.000 <0.05, meaning that the model is right in predicting the effect of X1 (word of mouth), X2 (product quality) and Z (price) on Y (customer satisfaction). The results of the determination coefficient test (adjusted R Square) are 0.862, meaning that the amount of contribution of the influence of the independent variables X1 (word of mouth), X2 (product quality) and Z (price) is 86.2%. The rest (100% - 86.2%) = 13.8% is explained by other variables outside the model, such as location, service, comfort and cleanliness. Test results moderation 1 (b) is negative, meaning that price weakens the influence of word of mouth on customer satisfaction. The significance value (p-value) of the interaction X1Z (moderation 1) = 0.071 > 0.05 is obtained, meaning that price does not moderate the influence of word of mouth on customer satisfaction. Moderation 2 (b) is negative, meaning that price weakens the influence of product quality on customer satisfaction. The significance value (p-value) of the interaction X2Z (moderation 2) = 0.003 < 0.05 is obtained, accepted, meaning that price moderates the influence of product quality on customer satisfaction at Omah Wedangan in Mojosong Surakarta.

The objectives of this research are: 1) Test and measure the influence of service quality and business location on consumer satisfaction. (2) Testing and measuring the influence of service quality and business location on consumer Word of Mouth (3) Testing and measuring the influence of service quality and business location through customer satisfaction as a mediating variable. This research was conducted on Wedangan "Ginastel" consumers on Jalan Sulawesi, Mulyoharjo sub-district, Pemalang sub-district, Pemalang City, who actively shop at least 30 consumers every day. Or the monthly average based on 24 working days is 720 consumers. 72 consumers were taken as samples. The research results found that there is an influence of service quality and business location on consumer satisfaction. Service quality and business location influence word of mouth. There is an indirect influence on the relationship between service quality and business location on word of mouth through mediation, namely consumer satisfaction as a mediator.

This research aims to analyze the factors that influence the success of cafe businesses in Padang City. The research method used is quantitative with multiple linear regression analysis techniques. The research results show that the factors that influence the success of cafe businesses in Padang City are business location, product quality, product price, promotions and customer service. The problems found when conducting this research were that the marketing strategy was still lacking, there were many competitors, and the condition of the café building was still inadequate. The solution to the problem is, increasing marketing through social media, the products produced must be more varied and of better quality and provide a delicious and unique taste so that they can satisfy customers and the business is able to compete in market share, decorating the place to make it look more unique and attractive so that customers feel at home relax in a comfortable room. This article was prepared by observation, collecting data in interviews, and documentation. The results of this research show that customer satisfaction depends on the products produced and the services provided by employees.

This research aims to analyze the impact of service quality and selling price on the level of satisfaction of tourism visitors. With increasing competition in the tourism industry, understanding the factors that influence customer satisfaction has become increasingly important. The method used in this research is a survey involving visitors at several tourism locations. The data collected was analyzed using statistical techniques to evaluate the relationship between service quality, selling price and visitor satisfaction. The research results show that service quality has a significant positive influence on satisfaction, while selling price also plays an important role, although the impact varies. These findings can be a reference for tourism destination managers to improve visitor experiences through improving services and adjusting prices accordingly

Digital transformation has become an important issue in the financial industry, including Islamic banking in the current digital era. The development of digital technology has affected the way Islamic banks provide services to customers, allowing them to reach more customers in various locations without being limited by physical offices. Digital banking services developed using digital technology provide convenience, speed, and security in transactions to customers. This study aims to examine the influence of digital technology in the development of Islamic banking services. The money research method used is a literature study by analyzing various literature sources. The results show that digital transformation in Islamic banking has a significant impact, including increased efficiency, productivity, service quality, and customer satisfaction.