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The development of artificial intelligence (AI) has fundamentally transformed digital marketing communication, while emerging as a strategic instrument in public relations practices of global corporations. This study aims to examine the construction of meaning around artificial intelligence as a financial solution within the cultural context of Lebaran, while analyzing the PR communication strategy employed by Google Indonesia in building persuasive messages for its public on digital platforms. The research object is a video advertisement posted on the official Instagram account @googleindonesia on March 7, 2025, promoting the Gemini Canvas feature for managing Tunjangan Hari Raya (THR) budgets. This study employs a descriptive qualitative approach with an interpretive paradigm, integrating two complementary analytical perspectives: first, Roland Barthes three-level semiotic analysis — denotation, connotation, and myth — to deconstruct meaning constructed through visual, verbal, and auditory signs in the advertisement; second, the PR communication strategy framework from Smith (2021) to identify how the choices of mascot, emotional message, and cultural appeal represent strategically planned communication decisions by Google Indonesia. The findings reveal that Google Indonesia constructs Gemini Canvas as an empathetic and culturally aware entity through three key elements: anthropomorphic symbolism in the form of a bespectacled cat functioning as brand mascot, local cultural markers of ketupat and THR, and Arabic-nuanced music that aurally reinforces the Lebaran atmosphere — all representing deliberate strategic PR decisions. From Smith’s (2021) perspective, the advertisement applies a proactive communication strategy combining negative emotional appeal — financial anxiety ahead of THR — immediately followed by positive emotional appeal as a concrete solution through Gemini Canvas, representing a structured form of public perception shaping. At the myth level, the advertisement normalizes reliance on digital platforms through systematic cultural localization. This study contributes to understanding AI-based digital marketing communication strategies and the shaping of public perception on AI technology by global corporations in the Indonesian market.  

The tradition of mohataman Al-Qur'an is one of the religious practices that is alive and thriving among Indonesian Muslims, especially during Ramadan in preparation for Eid al-Fitr. In Kampung Pos Sentul, this tradition is carried out collectively by the community as a form of gratitude for the completion of fasting and as a means of strengthening Islamic brotherhood. This study aims to examine the tradition of mohataman Al-Qur'an from the perspective of living hadith, which is to see how the hadith of the Prophet Muhammad is understood, internalized, and manifested in the social-religious practices of the community. The research method used is qualitative with a descriptive approach, through observation, interviews, and documentation. The results of the study show that the tradition of mohataman Al-Qur'an is based on the community's understanding of the hadiths about the virtues of reading the Qur'an, the encouragement to increase acts of worship during Ramadan, and the importance of togetherness in doing good. This tradition is not only ritualistic in nature, but also has social, educational, and spiritual dimensions that strengthen the religious identity of the Pos Sentul Village community. Thus, mohataman Al-Qur'an can be understood as a form of actualization of hadith in real life that continues to live on and is passed down from generation to generation.

Eid al-Fitr is increasingly experiencing a shift in meaning, transitioning from a purely religious celebration to one marked by heightened commercialization, especially in the fashion sector. As the holiday Eid approaches, consumers demonstrate a growing urgency to purchase fashion products reflects consumers' urgency to fulfill their appearance needs. This study aims to examine the influence of urgency and online shopping convenience on fashion product purchasing decisions among TikTok Shop consumers. A quantitative descriptive method was used with a total of 122 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 26. The results indicate that urgency has a positive and significant effect on purchasing decisions with a t-value of 5.260 > t-table 1.980, and online shopping convenience also has a significant effect with a t-value of 5.062 > t-table 1.980. Simultaneously, the F-value obtained was 39.813 > F-table 3.07, with a coefficient of determination (R²) of 0.401, indicating that both variables influence purchasing decisions by 40.1%. This study suggests that TikTok Shop needs to improve services such as the checkout process, transaction security, and user interface convenience. Furthermore, sellers are encouraged to apply urgency-based strategies, such as limited-time offers, to increase consumer purchase intention.

The aim of this research is to explain the meaning and symbols of goats in the Lawa  Pipi (goat running) tradition in the Hili Country Community, Leihitu District, Central Maluku. This research uses an approach based on a descriptive approach which focuses on real problems that existed at the time the research was conducted. Through descriptive research, the author tries to describe the events of the Lawa Pipi (Goat Running) Eid al-Adha tradition in the people of Hila State, Central Maluku which is the center of attention without giving special treatment. Based on research carried out by data obtained by informants, the Lawa Pipi paga tradition of Eid al-Adha in Negeri Hila, Leihitu District, Central Maluku is a tradition that has been passed down by ancestors. The religiosity belief of the Lawa Pipi (Goat Running) Tradition is carrying a goat by circling the Hasan Soleman Mosque seven times, the people of Hila State interpret it as carrying out the Hajj pilgrimage around the Black Stone seven times, This is because the Lawa Pipi (Goat Running) tradition involves the Tawaf process where people experience the Tawaf journey directly even though they do not go to the city of Mecca. According to the community, the Lawa Pipi (Goat Running) tradition is carried out as an effort to get closer to Allah SWT and is believed to bring good fortune, long life and the desire to go to the Holy Land can be achieved.

This research aims to design packaging and promotional media for the Lebaran edition of Tango Walut products with a focus on increasing consumer appeal in the competitive modern market. The design process includes in-depth analysis of products and markets,exploration of creative ideas, development of attractive designs, and implementation of effective marketing strategies. The resulting packaging design displays typical Eid visual elements with bright colors and illustrations that evoke the spirit of celebration. The marketing strategy implemented involves offline marketing and online marketing with social media campaigns, both of which are designed to increase consumer awareness, interest, desires and purchasing actions. The final result of this design is expected to increase the visibility and sales of Tango Walut products during the Eid period, as well as strengthen the brand's position in the FMCG market.

Koperasi Simpan Pinjam "Surya Abadi Mandiri" didirikan dengan tujuan utama untuk membantu anggotanya mengatasi kesulitan keuangan dan meningkatkan taraf hidup mereka. Namun dalam pelaksanaannya, koperasi ini menghadapi berbagai permasalahan seperti kurangnya partisipasi aktif dari anggota serta strategi pengelolaan simpanan dan pinjaman yang belum optimal menjadi permasalahan utama yang menyebabkan potensi ketidakefisienan dalam operasional koperasi. Penelitian ini bertujuan untuk (1) Mengkaji sejauh mana strategi baru yang dilaksanakan Koperasi Simpan Pinjam "Surya Abadi Mandiri" dalam meningkatkan kesejahteraan anggota, dan (2) Untuk menganalisis partisipasi dan pemberdayaan anggota dalam mencapai kesejahteraan dalam koperasi tersebut. Subyek penelitian ini yaitu (1) Manajer, (2) Bendahara, dan (3) Staf pegawas Koperasi Simpan Pinjam "Surya Abadi Mandiri". Teknik analisis datanya menggunkan metode kualitatif dengan pendekatan deskriptif. Metode yang digunakan dalam penelitian ini meliputi wawancara, observasi, dan dokumentasi. Melalui wawancara, peneliti menganalisis aspek-aspek utama seperti strategi koperasi, partisipasi dan pemberdayaan anggota. Hasil penelitian menunjukkan bahwa koperasi berhasil menjalankan strateginya seperti, (1) Pemberian bunga pinjaman yang terjangkau, (2) Strategi "free bunga"setiap  empat bulan sekali,  (3) Pemberian paket lebaran , (4) Santunan atau bantuan kepada anggota yang meninggal dunia, (5) Dukungan finansial dalam berbagai acara sosial, dan (6) Memberikan amplop berisikan uang tunai kepada anggota yang hadir pada saat rapat. Koperasi juga menjamin keberhasilan dan kelangsungan operasionalnya melalui (1) Keterlibatan aktif anggota, (2) Keseimbangan antara  simpanan dan  pinjaman, (3) Strategi  untuk meningkatkan keterlibatan anggota seperti menawarkan amplop berisi uang tunai sebagai bentuk apresiasi  untuk  menunjukan  bahwa  koperasi  memahami  nilai  keterlibatan  anggota dalam pengambilan keputusan, dan (4) Kerja sama yang berkelanjutan dengan dinas terkait untuk pengembangan koperasi. Dari hasil penelitian tersebut, dapat disimpulkan bahwa Koperasi Simpan Pinjam "Surya Abadi Mandiri" berhasil menjalankan strategi- strategi yang efektif untuk menjaga keberhasilan dan kelangsungan operasionalnya serta mencapai tujuan utamanya yaitu meningkatkan kesejahteraan anggota.

Tradisi agama Islam di masyarakat sering disalah pehami, akibat dangkalnya pemahaman esensi simbol budaya, maka diperlukan pemahaman atas sebuah tradisi yang berkembang di masyarakat. Artikel ini bertujuan mengungkap elokuensi lebaran dalam filosofi masyarakat Jawa, dengan mengkaji lebih jauh dari sudut pandang filosofis. Tulisan ini merupakan temuan penelitian kepustakaan kualitatif dengan menghimpun data litere, mengambil teori filsafat Jawa kemudian dianalisis induktif. Hasil penelitaian menunjukkan: Lebaran dalam filosofi Jawa disimbolisasikan dengan kupat terbuat dari beras yang dibungkus janur kemudian dimasak, menunjukkan manusia memiliki nafsu yang mesti dikendalikan dengan hati nurani. Kupat mengindikasikan laku papat, bahwa pasca menjalani puasa Ramadhan manusia mesti mau mengakui kesalahan, memohon maaf dan memberi maaf, berbagi kepada sesama, menjalani hidup dengan sikap sabar dan tenang, serta senantiasa menjaga kebersihan lahir dan batin. Implikasi penelitan, pengalaman spiritual melalui pendekatan esensi budaya dikedepankan. Penelitian berkontribusi bagi pendidikan Islam yang menyejukkan.    

This research aims to determine the practice of managing savings funds for Eid packages in Sumber Pandan Village, Grujugan District, Bondowoso Regency. This research uses a qualitative approach. This type of research is in the form of field research. The location of this research is in Sumber Pandan Village, Grujugan District, Bondowoso Regency. Determination of informants using purposive. Data collection techniques use observation, semi-structured interviews and documentation. The data analysis uses descriptive data. Meanwhile, the validity of the data uses Validity, Reliability, Extended Observations, Triangulation, and Reference Materials. The results of the research show that the practice of managing savings funds for Eid packages in Sumber Pandan Village, Grujugan District, Bondowoso Regency, is that the management of savings funds is clearly carried out in matters related to good transactions and is managed by taking into account the profits that will be obtained later. Some savers believe that they don't know directly what their savings are used for. Most of them don't feel comfortable asking this because it is sensitive and private. Judging from sharia economic law, the implementation of Eid savings fund management according to Wahbah Zuhaili is halal for the manager (service provider) and according to Imam Abu Hanifah, he believes that the profit is shodaqoh. From this opinion, the researcher concluded that the Eid savings fund management transaction was permissible because the essence of Eid savings fund management was appropriate and fulfilled the elements of the wadiah yad dhamanah contract.