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In the development of technology like now Korean culture is quite dominating the market, not only the Indonesian market but the international market. Various kinds of products from South Korea dominate the world market ranging from fashion, makeup, skincare and culture. In its intelligence in managing exports to neighboring countries, South Korea has received international attention regarding its fall and rise in economic history, or it can be known as the “Asian Tiger”.  The method used in this research is a descriptive research method that describes, records and obtains information on the current situation. The phenomenon that exists today occurs because of globalization. South Korea has intelligence in managing the economic sector so that it is able to join the World Economic Development Organization or known as the OECD. In this phenomenon that occurs, it is very good to be studied by the younger generation as an effort to prevent negative impacts that are very easy to occur in the next generation of Indonesia.

This study aims to examine how family conflict resolution is represented in the 2024 Korean drama Queen of Tears. The research employed a qualitative approach using content analysis, focusing on 16 episodes that highlight family conflict dynamics and resolution strategies. The analysis concentrated on the evolution of communication patterns among characters throughout the storyline. The findings reveal that the drama portrays a transformation from destructive to constructive communication. In the early stages, conflicts are characterized by closed communication, passive-aggressive behavior, triangulation, and false assumptions. However, as the story progresses, these patterns shift toward open, empathetic, assertive, and collaborative communication, allowing for healthier and more adaptive resolutions. Furthermore, the study identifies the influence of Korean cultural values such as jeong (emotional bonds), nunchi (social sensitivity), face-saving, and collectivism in shaping how characters handle conflicts and reach reconciliation. This representation not only reflects the complexity of conflict within the Korean cultural context but also provides audiences with practical models for conflict resolution. Consequently, the drama serves not only as a form of entertainment but also as an educational medium that promotes effective family communication. The findings of this research contribute significantly to studies on family communication, media representation, and popular culture, offering insights into how television narratives can shape perceptions of interpersonal relationships and conflict management strategies.

This research examines the impact and influence of Squid Game 2 on American public perceptions of South Korea, as well as how the series has become an instrument of soft power in bilateral relations between the two countries. This research is based on the increasing influence of South Korean popular culture in the global arena, especially in the entertainment industry that plays a diplomatic role and can shape public perception. The method used is descriptive qualitative with a case study approach. Data was collected using content analysis techniques obtained from various secondary data such as mass media articles, entertainment industry reports, previous research, and audience reviews on social media. The results showed that Squid Game 2 succeeded in increasing the interest and enthusiasm of the American public for South Korean culture, as well as strengthening South Korea's image and position as a global cultural force. The Squid Game 2 series became popular among the American public because of the storyline containing cultural elements, the characters played by well-known actors in South Korea, the long-awaited continuation of the story from the previous season, and the innovative marketing strategy that made fans actively promote the series voluntarily. Thus, in this phenomenon, the Squid Game 2 series became a tool of South Korean diplomacy in the United States through an approach based on the appeal of popular culture, namely the entertainment industry.

The Hallyu phenomenon, or Korean Wave, has become a global trend influencing various aspects of life, particularly among Indonesian youth. The popularity of Korean culture, such as K-Pop, K-Drama, fashion, and lifestyle, is not merely a form of entertainment but also impacts the values, lifestyles, and perspectives of teenagers. While this trend brings positive values such as hard work, collaboration, and innovation, there are concerns about its effects on preserving local values and religious teachings. In this context, Islamic da'wah faces both challenges and opportunities to adapt to popular cultural trends. Through a creative approach that utilizes elements of Korean culture, da'wah can be delivered in a way that is relevant and appealing to the younger generation. This study aims to explore the effectiveness of Hallyu-based da'wah strategies and analyze Muslim youth's perceptions of this approach. The results are expected to provide innovative guidance for preserving Islamic values amidst the wave of cultural globalization.

Korean culture, especially South Korea, is currently developing very rapidly and widely, resulting in a new phenomenon among teenagers. The much-loved culture is K-Pop, Korean drama(drakor), music, food, and lifestyle. South Korean culture is feared to be the cause of the fading spirit of nationalism among teenagers. The fading of nationalism is a deviation from the values of Pancasila in the third principle which reads "Indonesian Unity". The purpose of writing this scientific article is to find out the breakthrough of South Korean culture on Pancasila values. The approach used in writing this scientific article is a qualitative approach. The method used in writing this scientific article is systematic literature review. This method is expected to be able to provide a broad but still in-depth picture related to the issues or topics raised in the writing of scientific articles. There are 9 journal articles that will be analyzed by the writing team in this article. The authors selected articles from accredited journals and obtained from several electronic search sites, namely Google Scholar, Sinta, and Garuda.

South Korean culture or what can be called the Korean Wave has spread throughout the world, including Indonesia. The Korean Wave itself spreads from various fields, such as songs, drama, language, games, even variety show programs can also be used as intermediaries to spread culture. One of the interesting and unique variety show programs is Running Man. The Running Man program can not only be enjoyed and seen by Korean citizens, but the whole world can also watch it using video streaming technology called Video on Demand (VoD). The method used in this research is descriptive quantitative and descriptive quantitative research, data collection using questionnaires, with young adult subjects aged 16-29 years who have watched Running Man. The research results showed that the results of the questionnaire distribution included 26 respondents in the city of Malang aged around 16 to 29 years. So there are around 96.2% of them who know the variety show program Running Man, there are 92.3% who have watched the variety show program Running Man and there are as many as 7 people watching more than 300 episodes and 9 people watching 1-50 episodes of more than 600 episodes broadcast.

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).

K-Pop, has become increasingly popular in Ponorogo in recent years. One significant impact of this popularity is the change in the clothing fashion of teenagers in Ponorogo. This article will discuss the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo. K-Pop has brought a different and unique fashion style, which influences fashion trends in Ponorogo. Ponorogo teenagers are especially impressed by the styles popularized by K-Pop stars, including hairstyles, make-up, and accessories. The fashion industry in Korea has grown rapidly along with the popularity of K-Pop, and this has also had an impact on fashion in Ponorogo. Several Korean fashion brands have entered the Ponorogo market and offer products inspired by K-Pop fashion styles. As a result, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo is significant. There is a shift in fashion trends from the traditional Ponorogo style to the more modern and unique K-Pop style. However, this can also lead to problems such as an imbalance between indigenous and imported cultures. Overall, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo has brought many changes and become a popular trend. However, it is important for P communities to maintain their cultural identity and not be overly influenced by outside cultures.

It is easy for the public to access information through various media, and one of these media is YouTube. With the ease of dissemination of information, the development of the Korean Wave in Indonesia is growing rapidly. Many young people are fond of various things about the Korean Wave and imitate the Korean Wave lifestyle. One of the content creators who provides information on Korean culture on YouTube is the SunnydahyeIn channel. This channel provides various information about Korean idols and also Korean lifestyle or culture. There are several lifestyle indicators, namely: (1) style of dress; (2) speaking style; and (3) consumption culture. This study aims to find out the perceptions of members of the Jogja K-poper community which were formed by exposure to information on Korean lifestyle and culture through the SunnydahyeIn YouTube channel, which led to a change in lifestyle within them. This study uses a qualitative research approach with descriptive methods. Data collection techniques were carried out through interviews, observation, and documentation. The results of this study indicate that the SunnydahyeIn YouTube media channel has a role in shaping the perceptions of Jogja K-Poper communication members on the Korean Wave lifestyle and Korean culture.