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The rapid growth of local brands in Indonesia's fashion industry is driven by the use of online media as a promotional platform. One notable brand is Ventela, which employs a co-branding strategy to capture market attention. This study aims to analyze the implementation of co-branding by @ventelashoes on Instagram, evaluate consumer purchasing decisions regarding Ventela Konnijiwa shoes, and measure the extent to which the co-branding collaboration between Ventela and Mantappu Jiwa by Jerome Polin influences purchasing decisions. The study applies co-branding theory, which includes dimensions such as brand awareness, brand strength, mutual benefits, uniqueness of collaboration, as well as positive consumer judgment and response. Meanwhile, the purchasing decision process is analyzed through five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. A quantitative approach was used in this study through a survey method, with data collected from 133 followers of the @ventelashoes Instagram account using a random sampling technique. The results indicate that the co-branding between Ventela and Mantappu Jiwa received a positive response from the respondents. The influence of co-branding on purchasing decisions is strong, with a correlation value of 0.904. Co-branding contributes 81.8% to the purchasing decision of Ventela Konnijiwa shoes, while the remaining 18.2% is influenced by other factors.  

This research is motivated by the learning process of Catholic religious education in the classroom experienced as only for the sake of cognitive formation that is done simply. Cognitive formation is not an easy thing to do, but requires a strategy for the achievement of maximum learning outcomes. In reality, in the learning process, students follow more, so that their cognition is getting weaker. In this case, Jerome S. Brunner suggests that, cognitive theory becomes very important in achieving educational goals, including in Catholic religious education. Meanwhile, the purpose of this research is that students can achieve good mental or cognitive quality, not just intelligence alone. The method used in this research is the literature review method. The results of this study are first, cognitive learning theory is a theory in which it states that the learning process takes precedence over the learning outcomes. Second, the active participation of individuals in the cognitive process is the basis for achieving the learning objectives of Catholic religion. Third, Catholic religious teachers as facilitators who motivate and evaluate students in the learning process of Catholic religious education. Fourth, Catholic religious teachers can use Bruner's cognitive theory for the application of Catholic religious education learning in the classroom.

The phenomenon of code mixing is not only found in society, but also on social media such as YouTube. One of the YouTubers in Indonesia who often uses code mixing is Jerome Polin. Jerome Goes to School is one of the contents in his YouTube video, in that content he uses code mixing to communicate with his interlocutors or his audience. Code mixing has three types, namely, insertion, alternation, and congruent lexicalisation. The purpose of this study is to identify the types of code mixing used in Jerome Polin's utterances. This research uses Muysken's (2000) theory to analyse the types of code mixing. The data source for this research was taken from a video on Jerome's YouTube channel called Nihongo Mantappu. The data comes from Jerome Polin's utterances in YouTube content videos. Researcher investigate two data videos from the youtube channel. The first video is entitled Kaget! Di Kampus Ada Stadium!? Keliling Univ No.1 Taiwan(NTU)| Goes to School. The second video is Akhirnya!! Wasedaboys Ke Cambridge University! Campus Tour Naik Kapal!? | World Trip 6. This research uses descriptive qualitative method, the researcher collected data, made analyzes, and made conclusions. The results of this study found a total of 74 code mixing data. The most common type found is insertion and the least type is alternation. Insertion was found  69 (93.24%) data, alternation 1 (1.35%) data, and congruent lexicalisation 4 (5.41%) data.

This research aims to discuss the application of cognitive learning theory in the learning process in elementary schools. The main focus is on how cognitive approaches can improve students' understanding and skills. The research methods used were literature studies and field observations in several elementary schools. Cognitive learning theory was developed by experts such as Jean Piaget and Jerome Bruner, who emphasized the importance of internal mental processes in understanding information. Piaget described four stages of children's cognitive development, while Bruner emphasized discovery-based learning. The research results show that a cognitive approach to learning can increase learning effectiveness, student motivation, as well as critical and creative thinking abilities. Students taught using cognitive methods show active participation in class activities, increased understanding of the material, and higher academic scores compared to traditional learning methods. Teachers report that this method helps students develop higher-order thinking and problem-solving skills. The practical implications of this research suggest that cognitive learning methods should be widely applied in elementary schools to optimize students' learning potential.

Deixis is a word that refers or leads to something that is influenced by the speaker's situation, deixis has a function according to its respective reference according to the context. The purpose of the research is to describe persona deixis, place deixis, time deixis, discourse deixis, social deixis in conversations on the Nihongo Mantappu YouTube channel. The method used in this paper is descriptive qualitative method. Based on the analysis, the researcher has found 4 forms of deixis in the data that has been studied, these deixis include persona deixis, place deixis, discourse deixis, and social deixis. The most frequently used deixis is discourse deixis in the form of this word. The use of discourse deixis is most often used because Jerome Polin or his friends more often mention this word because it refers to the discussion discussed, namely the Indonesian writing and speaking test by foreigners or foreigners. Each deixis found has its own function depending on the context. The research that has been done is interesting because the videos analyzed have sources from abroad and the benefits of this research are expected to help readers understand what deixis are found in the videos that researchers analyze.

Media sosial Instagram kini sudah banyak di gunakan oleh seluruh masyarakat, tidak mengenal tuda dan muda. Fitur yang di berikan juga kini begitu beragam dan berhubungan dengan profil para penggunanya.  Fenomena kesalahan  berbahasa dalam media sosial terutama bahasa Indonesia itu sendiri, dapat menyebabkan pergeseran makna. Sangat perlu dibina dan dimasyarakatkan oleh setiap warga negara, karena di era globalisasi ini di perlukan bangsa Indonesia yang tidak terbawa arus oleh pengaruh budaya asing yang tidak sesuai dengan budaya Indonesia itu sendiri. Salah satu pengaruh besar dalam mempertahankan jati diri negara Indonesia adalah alat komunikasi yang begitu canggih. Para selebriti juga dapat berpengaruh, terutama bagi kaum remaja dan anak-anak yang kini sudah melek akan kecanggihan teknologi saat ini. Konten atau postingan yang mereka unggah di jejaring sosial media, bisa diikuti oleh siapapun. Maka dari itu artikel ini akan menganalisis penggunaan bahasa Indonesia dalam postingan Jerome Polin Sijabat. Analisis digunakan dengan metode kualitatif.