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Tourism villages provide freedom for the community to manage their hometown in accordance with village authenticity. Among the several tourist villages in Semarang Regency, one of them is Jembrak Tourism Village. This village is located in Jembrak Village, Pabelan District, Semarang Regency, Central Java Province. This research aims to examine the involvement of local communities in the development of tourist villages and to formulate a tourism village development model that prioritizes local community participation. The method chosen by the researcher is a type of qualitative research method. The focus in this research is on community participation in the development of Jembrak village. The time needed for this research starts from January to March. The data collection method used in this research is by observing, interviewing, and documenting. The results and discussion obtained in this study include an overview of the Jembrak tourism village and an analysis of local community participation in the development of a tourist village.

This activity aims to provide solutions for partners in dealing with Small and Medium Enterprise (UMKM) problems in tourist villages. Jembrak Village is a village in the Pabelan sub-district, Semarang, Central Java. The characteristics of this village are advanced and the beautiful environment is still there. Jembrak Village is about management and marketing. The management itself is how to manage Small and Medium Enterprises (UMKM) themselves in terms of the lack of community interest, ignorance of finance, management systems, and marketing. The remarketing is online marketing, where most of the owners of Small and Medium Enterprise (UMKM) find it difficult to use applications and online marketplaces, methods of proper promotion, and to administrative issues related to the use of social media to market their products. For this reason, the PKK Community Service team carried out activities including: 1) Observing Small and Medium Enterprise (UMKM) targets, 2) Conducting outreach about the Product Management and Marketing, 3) Provide a direct training on Product Management and Marketing, 4) Monitor and evaluate UMKM Pioneers in Jembrak Tourism Village. The implementation of this community service activity has gone well. Thanks to the cooperation between the committee and the support of various parties. However, there were a number of things that were noted after the activity took place, namely, the training participants needed ongoing assistance after this activity, because there were still many training participants who were unable to manage UMKM.

Jembrak Village has very diverse potentials that can be used as capital in developing as a Tourism Village. The following are the problems encountered in Jembrak Village, such as: (1) the need to form a Community-Based Local Management Agency to manage the tourism village potential in Jembrak Village; (2) it is necessary to train and increase the ability of community human resources to become the main actors in the management of Tourism Villages in Jembrak Village; (3) it is necessary to explore the unique tourism potentials of Jembrak Village to be presented to tourists as a local tourist attraction; (4) the participation of the Jembrak Village community in the framework of environmental management for the realization of sustainable tourism. The author succeeded in realizing programs to support the development of Jembrak Village as a Tourism Village. These programs are the Establishment of Jembrak Village Tourism Village Managers, Making Tista Village Tourism Village Brochures, Making Tista Village Tourism Village Brochures, Making Trekking Routes, Producing and Packaging Local Culinary for Jembrak Village, Making Jembrak Village Tourism Profile Books, Making Local Souvenirs.